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How to Take Care of Floors


Published by Johnson-Wax in 1958-- Here is an absolutely adorable high-school home economics flyer discussing all kinds of floor care. Full of whimsical 1950's style illustrations!

Number of Pages: 8
File Size: 5mb
Download Fee: $5.99

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Please note that all publications presented here at Automatic Ephemera are on average between 35 and 85 years old. This information is presented as a educational/historical reference on vintage products of the past. Any trademarks or brand names appearing on this site are for nominative use to accurately describe the content contained in these publications. The associated trademarks are the sole property of their registered owners as there is no affiliation between Automatic Ephemera and these companies. No connection to or endorsement by the trademark owners is to be construed.


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Here is an automated summary of some of the text contained in:
How to Take Care of Floors
Published in 1958

Important: Please note the summary text below was created by electronically reading the scanned images with optical character recognition software (ocr). OCR technolgoy is not yet perfected and you might see some spelling and formatting errors in the preview text below. These errors are not actually in the final product, the download file you will receive is a pure clean high-resolution scan of the original document, containing all text, graphics and photos exactly as originally printed.
Page 1:

How to take care of Floors

Page 2:

The Floor's Yours...

Take a look at your floors-other people do! And what they see plays an important part in their impression of your home.

Basically, home beauty begins with the floor. You can choose from a wide variety of attractive hard surface flooring materials which are decorative, durable, easy-to-care-for, economical or glamorously expensive.

Ever-popular wood is warm, and rich in natural color and graining. It can be laid in strips, planks, or interesting parquetry patterns. Different stains and finishes provide variety of color and tone.

Floor coverings such as vinyl, linoleum, rubber and asphalt tile are available in a wide range of lovely colors and designs, for any room in the house. Marble, stone, brick, ceramic and cork ^-historic flooring materials-are being used in new and unusual ways today.

But regardless of the material, all hard surface floorings have one important quality in common: treated right, they'll stay lovely year after year.
Page 3:

•••and it's Easy to Care For

Today's hard surface floorings should all be cared for the easy modern way-with WAX! A waxed floor looks better and stays clean longer because dirt doesn't stick. Wax keeps grit from grinding into the surface, too-protects from wear; no expensive refinishing or replacement. Even tough vinyl will scratch and look shabby if not protected with wax.

At Johnson's Wax, tests are constantly being made on every kind of hard surface flooring, and this knowledge has been put to work to bring you products that beautify your floor and take the wear-that make cleaning easier-that are safe for your floor.

There are a few points you should understand to do a good job of floor care. First, the kind of products available:

Two For The Shine

There are just two basic kinds of floor care products:

Polishing waxes (liquid or paste) that must be buffed to a shine. These products contain naphtha to keep the wax soft in the can-so you can rub it into the floor in a thin film. The liquid type (Beautiflor) is really Paste Wax thinned with extra naphtha. It cleans each time you apply it because the naphtha dissolves the old polishing wax on the floor. Ground-in dirt is loosened and picked up by the applicator. When you use polishing wax, you never have to wash the floor; never have to remove the old wax.

Self-polishing waxes (liquid only) that dry shiny. Easy to apply-do not need buffing. For best results, self-polishing waxes should be applied to a clean floor and should be completely removed two or three times a year with a wax remover.
Page 4:

Which Product For You?

HERE'S YOUR CUE

SELF-POLISHING WAXES

(Dry shiny. Floor should be thoroughly cleaned before re-waxing. Periodic wax removal recommended.)

• Hard Gloss Glo-Coat Gives a high shine that's scuff-resistant. Contains new hardeners for toughness. Resists water-spotting. Does not respond to buffing.

• Klear A "must" on white or light-colored floors. Colorless; never yellows. Resists water-spotting and scuffing. Dries to a high shine. Does not respond to buffing.

• Stride Dries shiny. Shine can be brought back again and again with buffing. Water spots can be erased by rubbing. Recommended if you have an electric polisher and prefer self-polishing wax in certain areas.

POLISHING WAXES

(Must be buffed to a shine. Floor never needs scrubbing. No wax removal is ever necessary.)

• Paste Wax Long-lasting protection and durability. Economical because it is so concentrated. Especially recommended for new wood floors.

• Beautiflor Similar to Paste Wax but thinned to a liquid with a cleaning ingredient. Easy to apply. Has clean-as-you-wax action that removes dirt, oil, grease, crayon, lipstick, black marks, gum, tar, etc. Gives same protection as Paste Wax. The most popular product for use with an electric polisher.

TAKE NOTE:

Self-polishing waxes (Glo-Coat, Klear, Stride) may be used on every type of floor except worn or unsealed wood or cork.

Polishing waxes (Paste Wax, Beautiflor) may be used on every type of floor except asphalt tile, which can be damaged not only by the cleaning agent in polishing waxes, but also by grease, oil, strong cleaners, scouring powder, nail polish remover, etc. (To tell if a floor is asphalt tile, rub a tiny, inconspicuous area with turpentine, spot remover or lighter fluid. If asphalt, the tile will soften or the color will be loosened.)
Page 5:

Floor Care at a Glance



Your choice of floor care products-and your method of polishing-will be influenced to some extent by the type of flooring in your home.

For example, if you have large areas of exposed wood or cork floors, an electric polisher of your own is as indispensable for floor care as a vacuum is for rugs and carpets. An electric polisher can also be rented.

With the polisher, use polishing wax where it is recommended- or Stride for your asphalt tile.

For other floors in your home, when you don't use an electric polisher, you will undoubtedly prefer a selfpolishing wax.

Here is an easy guide to choosing floor care products. The recommendations are based on the formulation of the product for a particular use-as well as the experience of millions of homemakers who have made these products popular.

TYPE OF FLOOR

MOST POPULAR PRODUCT

WOOD and CORK

New floors................................................ Paste Wax

For regular cleaning and waxing...........................Beautiflor

ASPHALT TILE

If you have an electric polisher..........................Stride

If no polisher is handy...................................Klear

LINOLEUM-RUBBER TILE-STONE

If you have an electric polisher.......................... Beautiflor

If no polisher is handy................................... Glo-Coat

WHITE or LIGHT FLOORING

All types (but especially VINYL)..........................Klear



THE HOW AND WHY OF WAX REMOVAL

You never have to remove polishing waxes (Paste Wax and Beautiflor) -the kind you have to buff to a shine. These products contain naphtha, which dissolves and removes the previous coat of polishing wax as you put on the new application.

Self-polishing waxes-the kind that dry shiny-often accumulate in areas that get little traffic, or when floors are not thoroughly scrubbed before a new application. The answer to this problem is Kleen Floor, a special wax remover, used properly at least two or three times a year. Write us for detailed directions and labor-saving tips.


Page 6:

Floor Care ...

Because of the differences in waxes, there are variations in the way they are used. Here are the quickest and easiest directions for getting best results:

WHEN YOU USE BEAUTIFLOR ...

Dust floor; no washing needed

Shake wax well, and pour on floor in a small pool

Rub in to loosen dirt, turning cloth frequently. Or apply with scrubbing brush on electric polisher

When dry, buff with electric polisher

WHEN YOU USE PASTE WAX ...

Dust floor. If necessary, wipe up dirt with damp cloth or mop

Wipe a damp cloth or pad over wax; don't dig out of can in gobs

Rub a thin film of wax on the floor

Let dry about 20 minutes; then buff with electric polisher

NOTE: If you do not have an electric polisher handy, do a small area of the floor at a time, and rub dry immediately with a clean soft cloth. Both Paste Wax and Beautiflor are easier to buff by hand when they are still moist.

WHEN YOU USE A SELF-POLISHING WAX... KLEAR, STRIDE, HARD GLOSS GLO COAT

Scrub floor with hot sudsy water; then rinse

Pour wax on floor in a small pool. (Do not shake. This causes foaming and wax will not have an even shine)

Spread a thin film with light even strokes; do NOT rub in

Let dry (20-30 minutes)
Page 7:

•.. with Time to Spare

HOW OFTEN TO WAX?

This depends on the size of your family and the amount of traffic in your home. On an average, self-polishing wax should last a month or more. If you use a polishing wax, the floor probably will not need to be rewaxed completely more than two or three times a year-with touch-up cleaning with Beautiflor in heavy traffic areas as needed. The newly waxed portions will blend perfectly.

Warning Signal! When dirt sticks and ! can't be removed with a damp mop-' when floor looks dull and can no longer ; \ be buffed to a shine-it's time to re-wax.

DAY-TO-DAY CARE SAVES WEAR AND TEAR

• Dry mop daily to keep grit and sandy dirt from grinding into your floors; make floor care easier. If dust is hard to pick up, use an electric broom or vacuum cleaner-or work a few drops of water into the mop. But never use an oiled mop-oil collects dirt, softens wax, and dulls the shine.

• Pick up spills promptly and properly to keep your kitchen floor in best condition. Wiping with a dry cloth may leave a noticeable dull spot on the wax. Use a wet sponge or cloth, and wipe off spill gently -don't rub. Then let wax dry.

NO PLACE FOR MIX-UPS

Don't combine partially used cans of self-polishing wax. Different brands have different formulas, and even the same brand changes from time to time as improvements are made.

Don't put left-over wax back in the container. Some people pour self-polishing wax into a flat pan and dip the applicator in it. Pouring this wax back into the container may contaminate the rest of the contents, and you won't get best results.
Page 8:

Are These Your Problems?

BLACK MARKS To remove stubborn marks caused by rubber composition heels, casters, etc. rub with fine steel wool dipped in a liquid cleaning wax (like Beautiflor). Polish immediately with a soft clean cloth. On asphalt tile, rub gently with a clean cloth dipped in self-polishing wax (like Stride). Then blend the wax over the cleaned area, and let dry.

WATER SPOTS Rinse floor thoroughly after scrubbing b you apply self-polishing wax. Otherwise the cleaning solution will leave a deposit that will mix with e wax and make it less water-resistant.

NO SHINE If your kitchen floor covering is very porous such as worn inlaid linoleum-it may be that you will not get a high shine when you apply self-polishing wax the first time.

Try a second application-very thin-and don't rub it in.

And-most important-wait at least four hours to give the first coat time to dry out thoroughly.

FLOOR SAFETY Many people don't do enough buffing after applying a polishing wax to a floor because they think a high shine is dangerous. On the contrary, ordinarily the more polishing you do, the safer the finish. The more you buff, the harder and drier the surface becomes. If you use only waxes that dry shiny, be sure you apply them according to directions. Good quality wax-always properly pplied-and properly maintained floors are important factors in safety.



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Please note that all publications presented here at Automatic Ephemera are on average between 35 and 85 years old. This information is presented as a educational/historical reference on vintage products of the past. Any trademarks or brand names appearing on this site are for nominative use to accurately describe the content contained in these publications. The associated trademarks are the sole property of their registered owners as there is no affiliation between Automatic Ephemera and these companies. No connection to or endorsement by the trademark owners is to be construed.