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1960 Westinghouse Center-Drawer and Bottom-Freezer Refrigerator Brochures


Published by Westinghouse in 1960-- Here are some wonderful brochures highlighting the gorgeous 1960 line of Westinghouse Center Drawer and Bottom-Freezer Refrigerators. Models include: Custom Imperial RAA-16, RAA-14, Imperial: RBA-16 and RBA-14.

Number of Pages: 16
File Size: 13mb
Download Fee: $5.99

  Add 1960 Westinghouse Center-Drawer and Bottom-Freezer Refrigerator Brochures to cart
Please note that all publications presented here at Automatic Ephemera are on average between 35 and 85 years old. This information is presented as a educational/historical reference on vintage products of the past. Any trademarks or brand names appearing on this site are for nominative use to accurately describe the content contained in these publications. The associated trademarks are the sole property of their registered owners as there is no affiliation between Automatic Ephemera and these companies. No connection to or endorsement by the trademark owners is to be construed.


Review Selections & Checkout

Here are the 25 most recent documents added to the library...
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Thumbnail Image of Download 1951 Hotpoint Washer and Dryer Owners Manual
Here is the complete owners manual and operating instructions to the 1951 line of Hotpoint's washer and dryer.


Automatic Washers & Dryers
Published by:
Hotpoint
1951 40 25mb $5.99
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Thumbnail Image of Download 1972 Waste King Dishwashers Owners Manual
Here is the complete owners manual and use and care guide to all 1972 Waste King Dishwashers.

Models include: SS/911 and SS/878.
Dishwashers
Published by:
Waste King
1972 40 12mb $5.99
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Thumbnail Image of Download Westinghouse 1965-1967 Continental Range and Oven Owners Manuals
Here is a set of six different owners manuals for several Westinghouse Continental Ranges from 1965 thru 1967.

Models include: KEE3H, KEE3J, OSE3E, KEE3B, KGC, KGC30, KHC30 and other models from the mid 1960's including the double oven models.
Ranges/Stoves
Published by:
Westinghouse
1967 102 42mb $9.99
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Thumbnail Image of Download 1961 General Electric Mobile-Maid Dishwasher Brochures
Here are some wonderful brochures for GE's portable top-loading dishwashers from 1961.

Models include: SP-40V and SP-60V.
Dishwashers
Published by:
General Electric
1961 12 9mb $7.99
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Thumbnail Image of Download 1955 Frigidaire Imperial Refrigerator Owners Manual
Here is the complete owners manual and use/care guide to all 1955 Frigidaire top-of-the-line Imperial refrigerators.

Models include: CIV-143 and CIV-115.
Refrigerators/Freezers
Published by:
Frigidaire
1955 48 24mb $7.99
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Thumbnail Image of Download 1972 Beam Central Vacuum System Brochure
Here is a sales literature brochure for the Beam Central Vacuum cleaning system for homes in the early 1970's.


Vacuum Cleaners
Published by:
Beam
1972 6 4mb $5.99
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Thumbnail Image of Download 1986 AEG Washers and Vacuums
Here is a German language brochure highlighting the 1986 line of AEG front loading washers and vacuum cleaners.


Automatic Washers
Published by:
AEG
1986 12 9mb $5.99
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Thumbnail Image of Download 1970 Speed Queen Washer Service Manual
Here is the comprehensive service manual to the 10970 line of Speed Queen Automatic Washers. This was the first models that used a reversing motor to shift from wash to spin instead of large solenoids like in the previous models.

Sections include: Service Procedures, Adustments, Test Procedures, Service Helps, Service Procedures Unique to Each Model, Timer sequence charts for each model and Wiring diagrams.

Models Covered Include:
DA9103
DA9101
DA9043
DA9041
DA9011
DA9000
DA6223
DA6221
DA6220
DA6191
DA6123
DA6121
DA6120
DA6111
DA6101
DA6100
DA6073
DA6071
DA6070
DA3781
DA3780
DA3691
DA3690
DA3661
DA3660
DA3501
DA3500
DA3211
DA3210
DA3201
DA3101
DA3100
DA3080
DA3001
DA3000
DA1040
Automatic Washers
Published by:
Speed Queen
1970 82 34mb $7.99
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Thumbnail Image of Download Corning Counter-Top Ranges Book and Brochure
Here is a look at Corning's glass top ranges, the first smooth-top electric ranges produced in the USA. Book shows features of ranges along with cookware that was included when you purchased a new corning range. Full color brochure at end of file as well.

Models include:
Gourmet series Cooktop K-32CR and K-19BR
Built-In Oven O-24AT
Family Series Cooktop K-35CR
Double Oven O-24BT
Full Size Ranges: R-30JB, R-30DB, R-30EB, S-30JB
Counter Saver: CS-16x20, csP-16X20
Ranges/Stoves
Published by:
Corning
1973 28 13mb $7.99
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Thumbnail Image of Download 1956 Bendix Tumble-Action Washer Owners Manual
Here is the complete owners manual and operating instructions for Bendix Front Loading Automatic Washer model WFG-D.


Automatic Washers
Published by:
Bendix
1956 36 15mb $5.99
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Thumbnail Image of Download 1966 Maytag Automatic Washer Timer Cycle Steps Education Bulletin
When Maytag redesigned their entire line of automatic washers in 1966 they created this document to educate the field about how each cycle works on each model washer. This bulletin describes each step in all cycles of the newly designed machines.

Models include: A106, A206, A406, A606, A806 and A906.
Automatic Washers
Published by:
Maytag
1966 10 3mb $7.99
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Thumbnail Image of Download 1962 to 1974 General Electric Refrigerator-Freezer Service Manual
Here is the complete and comprehensive service manual to all model GE refrigerator/freezer combinations.

Model series include: TBF, TCF, TDF, TFF.

Major Sections include (with sub-sections):
General, Cabinet Service, Electrical Parts, Diagnosis, Ice Maker, Custom Dispenser, Safety Practices.
Refrigerators/Freezers
Published by:
General Electric
1974 278 103mb $9.99
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Thumbnail Image of Download 1967 Hamilton Automatic Washer Service Manual
Here is the comprehensive service manual to all 1967 Hamilton automatic washers.

Models include: WA657W1, WS657W1, WA757W1, WA757C1, WS757W1, WA857W1 and WA857C1.

Sections include: Washer Facts, Washer Operations, Installation, Cabinet Service, Collector Tub, Suspension System, Transmission and Brake, Motor, Clutch, Pump, Water Carrying Parts, Controls, Electrical Parts, Circuits, Troubleshooting and Schematics/Wiring Diagrams.
Automatic Washers
Published by:
Hamilton
1967 58 33mb $5.99
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Thumbnail Image of Download 1967 Hamilton Holiday Electric Clothes Dryer Service Manual
Here is the comprehensive service manual to all 1967 Hamilton electric dryers.

Models include: HE627W1, HE827W1 and HE827C1.

Sections include: General Facts, Installation, Cabinet Service, Drum and Drive, Electrical Components, Troubleshooting and Schematics/Wiring Diagrams.
Clothes Dryers
Published by:
Hamilton
1967 38 22mb $5.99
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Thumbnail Image of Download Maytag All-Pushbutton Dishwasher Owners Manual Model WU-600
Here is the complete owners manual and use/care guide to Maytag's top of the line dishwasher from the early 1970's.

Model: WU-600
Dishwashers
Published by:
Maytag
1972 12 7mb $7.99
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Thumbnail Image of Download 1956 Philco Starflight Electric Ranges Brochures
Here are beautiful brochures for the entire 1956 of Philco Electric ranges.

Models include: 4610, 869, 469, 865, 465, 464, 461, 367, 365, 363, 265.
Ranges/Stoves
Published by:
Philco
1956 26 20mb $7.99
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Thumbnail Image of Download 1955 General Electric Wall Mounted Refrigerator Service Manual
Here is complete service manual to the 1955 Line of General Electric wall mounted refrigerators.

Sections include:
Adjustments, Care, Cold Room Operation, Cycle of Operation, Description, Installation, machine Data, Machine Replacement, Nomenclature, Performance, Specifications and Features, Uncrating, Vacation Operation, Wiring Diagram.

Models include: LW11-M, LW10-M.
Refrigerators/Freezers
Published by:
General Electric
1955 41 21mb $7.99
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Thumbnail Image of Download 1983 KitchenAid Stand Mixer Brochures
Here are some wondering brochures from the early 1980's highlighting the KitchenAid line of home kitchen mixers.

Models include: K5-A, 4-C and K-45.

Complete list of accessories available at that time included.
Small Appliances
Published by:
KitchenAid
1983 0 20mb $7.99
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Thumbnail Image of Download 1960 Kenmore 80-Series Push Button Washer Owners Manual
Here is the complete owners manual to the 1960 Kenmore 80-Series automatic washer with the all push-button control panel.


Automatic Washers
Published by:
Kenmore
1960 20 11mb $5.99
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Thumbnail Image of Download 1987 Whirlpool Washers and Dryers Brochure
Here is the complete 1987 laundry line of Whirlpool full size, stacked and portable washers and dryers. The brochure contains all direct-drive Whirlpool washers and matching dryers.

Models include:
Washers: LA3400XS, LA4400XS, LAS400XS, LA6300XS, LA5000XS, LA5300XS, LA5500XS, LA5700XS, LA6150XS, LA7700XS, LAJBOOXS, LA5380XS, LA5580XS, LA5800XS, LA7800XS, LABBOOXS, LA9800XS.

Dryers: LE/GZOOOXS, LE/G3000XS, LE/G5700XS, LE/G5800XS, LE/G6150XS, LE/G7800XS, LE/G9800XS.

Stacked Models: LT4900XS, LT5000XS.

Portable models: LC49000XS, LC4500XS, LT4900XS, LTSOOOXS.
Automatic Washers & Dryers
Published by:
Whirlpool
1987 24 20mb $7.99
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Thumbnail Image of Download 1985 Gibson Washers and Dryers Brochures
Here are some sales literature brochures highlighting the 1985 line of Gibson Washers and Dryers. Images and full specifications included.

Models include:
Washers: WA28S2WS, WA2805WS, WA28D7WS, DE/DG28T2WS, DE/DG28A6WS, WA24P2WS, DE24P2WS, WA24S4WS, DE24A7WS, DE24A7WS.
Automatic Washers & Dryers
Published by:
Gibson
1985 14 8mb $5.99
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Thumbnail Image of Download 1983 KitchenAid-Hobart 20-Series Dishwashers and Appliances Brochures
Here are some wonderful brochures highlighting the KD-20 series of KitchenAid home dishwashers, both undercounter and portable models.

Models include: KDS-20, KDP-20, KDI-20, KDC-20, KDS-60, KDI-60, KDC-60.

Also include brochures for KitchenAid food waste disposers, trash compactors and hot water dispenser.
Dishwashers
Published by:
KitchenAid
1983 22 17mb $7.99
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Thumbnail Image of Download KitchenAid 20 Series Dishwasher Training Booklet
Here is a fascinating 40 page book looking at how Hobart educated their sales reps to show off all the features and quality of the 20-Series KitchenAid Dishwashers.


Dishwashers
Published by:
KitchenAid
1983 40 28mb $7.99
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Thumbnail Image of Download 1983 KitchenAid Built-In Top-of-the-Line Dishwasher Comparison
Now this is super interesting, here is a comparison brochure of the KDS-20 Superba Dishwashers to all other major brands of dishwashers in the mid 1970's. Topics include:

Water Heating Systems, Motors, Wash Systems and Wash-Arms, Loading, Filtration and Waste Removal, Drying systems, Frames, Tanks, Inner Doors, Fill and Drain Systems, Weights.
Dishwashers
Published by:
KitchenAid
1983 20 13mb $7.99
Add to download cart
Thumbnail Image of Download Eureka 2300 Series Upright Vacuum Cleaner Owners Guide
Here is the complete owners manual to Eureka upright vacuum cleaner model series/2300.


Vacuum Cleaners
Published by:
Eureka
1977 8 4mb $5.99

25 Random Items from the Library
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Thumbnail Image of Download 1948 Westinghouse Laundromat Automatic Washer Owners Manual
Here is the complete owners manual and use and care guide to the 1948 Westinghouse Laundromat. I believe this was the first Westinghouse front-loading washer model to incorporate a single door design.


Automatic Washers
Published by:
Westinghouse
1948 40 21mb $5.99
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Thumbnail Image of Download The New Naturals
Beautiful sales literature brochure highlighting the new colors in the GE appliance line.

In the 1950s, General Electric was first with Mix-and-Match, an innovative color concept that allowed homemakers to combine pastel appliance shades for an exciting, modern look. In the 1960s, GE was first to bring you Harvest and Avocado, the trend-setting decorator colors that brought kitchens alive with rich new tones. And now, GE is first again with The New Naturals, the widest range of colors ever offered by General Electric.

Now you can get the natural look with the all-new appliance color Almond, a subtle shade that blends beautifully with almost any other color. Or choose one of the five other New Naturals, all in a high-gloss finish and all designed for maximum decorating versatility: Coffee, Fresh Avocado, Harvest Wheat, Onyx, and Snow.

Full Catalog
Published by:
General Electric
1976 16 14mb $5.99
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Thumbnail Image of Download Maytag Wringer Washer Instruction Book
Complete owners manual and operating instructions for all Maytag wringer washers from the 1950s and 1960s. Models include E2L, J2L, N2L, E2LP, J2LP AND N2LP.


Wringer Washers
Published by:
Maytag
1959 23 15mb $7.99
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Thumbnail Image of Download General Electric Vintage Washer, Dryer and Combination Washer-Dryer Parts Catalog
Here is the complete condensed parts listings of all major serviceable parts for GE automatic washers, dryers and combinations from 1957 through the 1977. Each product is listed with part numbers for items such as timers, motors, clutches, water valves, activators, transmissions, pumps, filter pans, etc.

Having the manufacturers part number for the part you need is essential for doing internet/eBay searches to locate these rare, no longer available parts. In many circumstances they can be found once you know the part number. This guide is essential for anyone who has a vintage laundry product.
Automatic Washers & Dryers
Published by:
General Electric
1978 81 47mb $5.99
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Thumbnail Image of Download Parts List for Kenmore Automatic Washer 110.543580 and 110.543590
Here is the complete service parts listing to 1954 Kenmore model automatic washers.


Automatic Washers
Published by:
Kenmore
1954 12 7mb $5.99
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Thumbnail Image of Download Earliest Westinghouse Top Loading Washer Service Manual
Westinghouse marketed their very first top loader starting in 1962, they had the Easy Company produce their machines at first. In 1965 Westinghouse started producing their very own designed top loading automatic washers. This service manual is for the very first Easy made machines equipped with Easy's "Velva-Power" tranmission. Very comprehensive manual with specifications, cycle charts, operating instructions, wiring diagrams and detailed servicing information.


Automatic Washers
Published by:
Westinghouse
1962 64 47mb $5.99
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Thumbnail Image of Download Philco Automagic Washer - Designed to launder everything in your family wash ... Automatically
Here is the complete owners manual and operating instructions that were packed with ever 1959 Philco "Automagic" Top-Loading Washer. Models include W-298, W-296, W-292.

This is the first year Philco introduced their famous "High-Frequency" wobbling agitator washers.
Automatic Washers
Published by:
Philco
1959 44 18mb $5.99
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Thumbnail Image of Download Gibson Washer and Dryer Brochures
Here are some full brochures with images and specifications for the 1981 line of Gibson washers and dryers. These machines were Franklin style at this time.


Automatic Washers & Dryers
Published by:
Gibson
1981 10 17mb $5.99
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Thumbnail Image of Download Magic Chef Washers and Dryers
This brochure is particularly interesting because it shows off Magic Chef washers and dryers that were made by Norge. In 1988 they were still using the orignal 20lb perforated tub design that was first introduced in 1964. This is one of the last years of this design before some major design changes happened at Norge.

Brochure has complete images, specifications and control panel views for each model.
Automatic Washers & Dryers
Published by:
Magic Chef
1988 12 12mb $5.99
Add to download cart
Thumbnail Image of Download The Hoover Convertibles
Brochure for Hoover's line of upright "Convertible" vacuums.


Vacuum Cleaners
Published by:
Hoover
1971 8 12mb $5.99
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Thumbnail Image of Download Now You Do Better Washings at a Simple Turn of a Dial with ABC-O-Matic
Full owners manual and operating instructions to ABC's very first automatic washer, model 50.


Automatic Washers
Published by:
ABC-O-Matic
1950 16 9mb $5.99
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Thumbnail Image of Download Whirlpool Automatic Washer Owners Manuals and Installation Instructions (LKA670-0)
Set of materials packaged with Whirlpool Automatic Washers models LKA670-0 and suds model LKA670-5. Includes operating instructions, installation instructions and The Laundry Primer washing book.


Automatic Washers
Published by:
Whirlpool
1962 24 24mb $5.99
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Thumbnail Image of Download 1961 Hotpoint Automatic Washer Service Manual
Full and very comprehensive service manual for all 1961 Hotpoint Washers. This includes full information on the Co-Axial transmission that was used by Hotpoint from 1958 thru 1974. Full specifications for all models, cycle charts, wiring diagrams and complete service information. Models include: LW120, LW125, LW140, LW150, LW1506, LW160, LW1606, LW170, LW180, LW190, LW195.

The trend toward the addition of more and more automatic features has become evident in the design of clothes washers. This trend has added to the responsibilities of the appliance service technician. He finds that it is becoming increasingly important to continually learn what is new in the servicing of appliances. Only by close attention to the details of new designs, functions of components, diagnosis and service techniques can he provide high-quality service. For example, it is imperative that the technician become thoroughly familiar with the operation of the new Program Timer introduced on 1961 Hotpoint Touch Command Washers. A complete analysis of the functions of this timer and associated components is presented on page 12 of this manual. A study of this analysis will help all those concerned with service on this new feature.
Automatic Washers
Published by:
Hotpoint
1961 62 43mb $5.99
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Thumbnail Image of Download Automatic Washer Service Manual
Comprehensive service manual for Whirlpool automatic washers from 1956 thru 1960.

Sections include:
Model Specifications
Pre-Delivery and Installation Instructions
Description of Operation
Trouble Diagnosis and Checking Procedure
Service Procedures
Service Parts Lists

Automatic Washers
Published by:
Whirlpool
1960 127 90mb $10.80
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Thumbnail Image of Download Philco Appliance Supervisor Magazine - August 1959
Here an issue of the monthly magazine provided to Philco dealers and servicemen on the latest information out of Philco Corporate on their appliances. In this issue they cover:

Special Philco Duomatic "M" models specifically for mobile homes.

Installation of the Philco "Supermarketer"

Operating the Automatic Surface Unit on Philco Ranges.
Miscellaneous
Published by:
Philco
1959 12 10mb $5.99
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Thumbnail Image of Download 1955 General Electric Mobile Maid Dishwasher Owners Manual
Complete user manual and operating instructions to all General Electric portable top loading dishwashers from the mid 1950's.


Dishwashers
Published by:
General Electric
1955 24 10mb $5.99
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Thumbnail Image of Download America's most beautiful vacuum cleaner... packed with purse opening features
Salesman brochure highlighting all the wonderful features of Cadillac vacuum cleaners. "Nationally advertised to Mrs. America".


Vacuum Cleaners
Published by:
Cadillac
1955 4 4mb $5.99
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Thumbnail Image of Download Sunbeam Toaster Service Manual
Here are four Sunbeam Toaster service manuals all in one document.

#1 Model T-20 Radiant Control - 21 pages
Detailed operating and service information for Sunbeam's absolutely wonderful automatic bread lowering toaster. (1964)

#2 Models T-45, T-50, T-55, T-55A, T100S - 4 pages
Servicing Sunbeam Color Control Toasters. (1964)

#3 Models AT-B, AT-C, AT-F - 3 pages
Servicing Sunbeam Thinline Toasters (1969)

#4 Sunbeam Radiant Shade Control Toaster - 4 pages (1969)
Small Appliances
Published by:
Sunbeam
1964 32 20mb $7.99
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Thumbnail Image of Download 1962 Norge Dryer Operating Instructions
Here is the complete operating instruction card to Norge dryers, DE-G-200 and DG-G-220.


Clothes Dryers
Published by:
Norge
1962 4 2mb $5.99
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Thumbnail Image of Download Philco Service Automagic Electric Dryer Service Procedures and Parts Data
Comprehensive parts and service manual for all 1962 Philco Automagic Clothes Dryers. Models include DE626, DE624, 623 and DE625. Sections include Primary Service Data and Washer Specifications, Wiring Diagrams, Service Procedures, Parts List and Detailed Service Illustrations.


Clothes Dryers
Published by:
Philco
1962 40 19mb $5.99
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Thumbnail Image of Download Early Kenmore Automatic Washer Service Manual
Here is the earliest Kenmore washer service manual we have found. It covers both the bolt-down model and deluxe non-bolt down models of Kenmore washers from 1947 through 1950.


Automatic Washers
Published by:
Kenmore
1950 61 65mb $7.99
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Thumbnail Image of Download Kelvinator Dishwasher Use and Care Guide
The complete owners manual to Kelvinator D&M style dishwashers.


Dishwashers
Published by:
Kelvinator
1980 12 5mb $5.99
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Thumbnail Image of Download Imperial Mark XII Washer and Dryer Brochures
Great graphics in these brochures for the Top of the Line Imperial Mark XII Washer and both Electric and Gas Dryers.


Automatic Washers & Dryers
Published by:
Whirlpool
1959 6 14mb $5.99
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Thumbnail Image of Download 1957 Frigidaire Refrigerator Service Manual
Here is the comprehensive service manual to repairing and restoring all 1957 Frigidaire household refrigerators.

Models covered:

Super
SA-81-57
S-80-57
S-104-57
S-124-57

Super Cycla-matic
FS-101-57

De Luxe Cycla-matic
FD-101-57
FD-102-57
FD-120-57

Imperial Cycla-matic
FI-120-57
FI-121-57

Cold-Pantry Cycla-matic
CP-123-57
CP-141-5
Refrigerators/Freezers
Published by:
Frigidaire
1957 60 36mb $7.99
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Thumbnail Image of Download Electrical Merchandising Magazine - May 1957
Electrical Merchandising is a fun magazine to read for any collector or enthusiast of vintage appliances, electronics and other vintage home products. This highly entertaining magazine covered the retail sales and merchandising areas of Major Appliances, Small Appliances, Small Electrics, Radios, Televisions and other electric home products from the mid-20th century. This was the Life and Look Magazine of the appliance world, in the same large size 10x13 format.

Index of the May 1957 Issue


Full Page Vintage Ads:
Apex Automatic Washer, Toastmaster Fry Pan, Hoover Lark Vacuum, Lau Fans, Easy Combination Washer-Dryer, Kitchen Maid Kitchens, Hotpoint Microwave Oven, Hamilton Dryer, Better Homes and Gardens, General Electric Refrigerators, Dormeyer Power Tools, 1957 Chevrolet/Frigidaire trucks, Emerson Fans, Commercial Credit, Duluxe Paint on Westinghouse Refrigerators, Ladies Home Journal, RCA-Victor Television Sets, National Accounting Machines, Tide Laundry Detergent, Voice-O-Music Stereo Systems, Woman's Friend Wringer Washers, Caloric Gas Ranges, Ironrite Mangle Ironers, Magic Chef Gas Ranges, FSP Appliance Parts, Graybar, Chromalux, White Water Heaters and Water Softeners, Hotpoint Kitchens, Youngstown Kitchens Food Waste Disposers, Speed Queen Automatic Washers, Mallory Batteries, Gibson Room Air Conditioners, Dayton Rubber Hoses, Revco Freezers, Ben-Hur Freezers, Coroaire Heaters, Hotpoint Room Air Conditioners, Pittsburg Paint and Glass, General Electric Television, KitchenAid Dishwashers, Sylvania Television Sets, American Furniture Mart, Permaglas Water Heaters, Motorolo Television Sets, RCA-Victor/Readers Digest, Lovell Pressure Wringers for Wringer Washers, Kelvinator Refrigerators.

Double Full Page Vintage Ad Spreads:
Westinghouse Dealers, Philco-Bendix top loading washer, Maytag All-Fabric Automatic Washer, Hamilton Beach Small Appliances, Gas Appliance Manufacturers Association, Eureka Vacuum Cleaners, Hotpoint Built-in Appliances, General Electric Kitchens, Whirlpool Refrigerators, Whirlpool Freezers, Whirlpool Electric Ranges, Whirlpool Air Conditioners, Chicago Tribune, Admiral Refrigerators, Hotpoint Automatic Washers and Dryers, General Electric Vacuum Tubes, Norge Electric and Gas Ranges, General Electric Portable TVs, Frigidaire Sheer Look, Hotpoint Refrigerators.

3+ Page Vintage Ads or Catalogs:
Hotpoint Portable Television Sets, Vornado Automobile and Home Air Conditioners, Whirlpool Combination and Top Loading Automatic Washers, Life Magazine.


Other Ads:
West Bend 50-Cup Percolator, Tuttle & Kift, Beldon Electric Cords, Lamb Electric Motors, Dexter Twin Tub Wringer Washers, Bendix Dehumidifiers, Duratub Laundry Sinks, Fasco Fans, Driver Harris Nichrome, Toastmaster Water Heaters, Yellow Pages, Tung-Sol Vacuum Tubes.

Featured Articles:

  • Trends—Region by Region

  • Portable Sales Should be Plus Sales

  • Economic Currents

  • 92 Washers in Three Days
    Wash-your-own demonstrations on a sidewalk full of washers at Maytag Sales and Service, San Antonio, sold ...

  • Color TV Specialist
    A Norwood, Mass man is a television specialist... specifically, a color TV specialist. That’s where he puts all his merchandising effort. Here’s what he does and how he does it...

  • A Department Store Fights Back
    Despite a smaller department, fewer salesmen and less real selling, The Fair is doing a $1-million a year business against rough Chicago competition because it, like other department stores, has learned how to meet the customers' demand for price

  • $300,000 from Home Demonstrations
    Unless your salesman is eager to give a home demonstration, you're not going to make many sales," says Adair. “I've found that about 60 percent of my home demonstrations bring sales, so the more appliances my salesmen can place in the home, the more sales I'm going to get.

  • A Discount House Merchandises Recorders
    Primarily a TV dealership, the company began merchandising recorders four years ago; sold 100 for $15,000 the first year. Today, Berman's fast growing recorder operation is helping to offset faltering television sales and giving the business a semblance of balance—in radio-TV no mean trick.

  • The Electronic Microwave Oven/Range—A Revolution in Cooking
    What is probably the greatest single advance in the art of cooking that we will see in our lifetime is already here. Here are some answers to dealer questions on how it works and how it will sell. Brand new microwave ovens are highlighted including the : Whirlpool, Westinghouse, Kelvinator, Tappan, General Electric and Hotpoint microwave ovens.

  • A New Approach to Kitchen Planning
    Women who manage their households with the orderly efficiency of good business will want a kitchen that provides for all the different household operations— one centralized plant where they can launder, sew, mend, plan schedules, order, take inventories and keep their records, in addition to the regular three-meals-a- day routine. With a back-to-back plan for kitchen and laundry equipment, carefully figured space planning and double duty counters, it’s all possible in an average kitchen.

  • Brazil's Galloping Appliance Market
    Despite government restrictions nearly every appliance is sold on time—10 percent or less down—and almost nobody ever defaults. Add the fact that the consumer group is increasing 15 percent a year and it's easy to see why South America's biggest country is off to a running boom

  • Major Appliance Service: Repairing Electric Clothes Dryer
    Control features and safety devices are the complicating factors in dryer service and a good job requires both knowledge and concentration

  • Electric Appliance News—New Products

  • News—Trade Report

  • Color TV Program

  • EDITORIAL: Not Price Alone


Introduction of New Products for 1957 Section - (1 to 5 paragraphs about each product):
Hollywood Frozen Food Oven, Quicfreeze Refrigerators, Dormeyer Portable Mixer, Sunbeam Ironmaster, Miro-Matic Frypan, Maytag Refrigerator-Freezers, Gibson Chest Freezers, Westinghouse Refrigerators, Maytag Freezer, Blendal Blenders, Vernois Built-in Cooking Appliances, Philco Air Conditioner, Dominion Table Stove, Caloric Ranges, Quickfreeze Freezers, Sunbeam Electric Blanket, Gilber Griddle, Doryeyer Mix-Maid stand Mixer, Eureka Vacuum Cleaner, Universal Table Stove, Broan Fan, Rex Window Fan, Quacker Wall Furnace, National Food Waste Disposer, York Air Conditioner, Swanson Clocks, Dayton Fans, Broil-King Slicer and Mixer, Quick Light Charcoal Lighter, Royal Chef Grills, Westinghouse TV, Packard Bell Color Television, Andrea Console Television, Packard-Bell Televison, Philco Portable TV, Olympic Television, Zenith Portable Radios, Granco Radio, Packard-Bell Radio, Starbeam Antenna, RCA-Victor Hi-Fi, Packard-Bell Garage Door Opener, Universal Coffeematic, Electrolux Vacuum Turb-o-Utility, Toro Pony,

General Electric Co.'s 1958 clothes dryer, soon to be introduced, will feature an automatic, de-wrinkler.

Strictly Experimental is this combination freezer-electronic range which General Electric demonstrated lost month. Housewife simply makes menu selection by pushing up to six of the 14 selector keys at top of unit. Dishes are then automatically conveyed to electronic oven at proper intervals so that completed meal comes out at one time. The freezer racks con be loaded with either pre-frozen commercial foods or home-prep a red meals . G-E officials emphasize that unit is nothing more than logical development of existing appliances and "does no take the place of a good cook." Instead, the XP C-1 allows housewife to prepare meals in advance and frees her from work while meal is being cooked.

Trade Publications
Published by:
Electrical Merchandising
1957 182 97mb $12.99

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