Please note there is some relatively minor water staining on these brochures, but they were cool/rare enough to post anyway.

Washers: WD-A, WC, WID, WIC-A
Dryers: DE, DG, DEC, DEG, DEI, DGI, DECI and DGCI.
Laundry Centers: LC-115, LC8-3 and LC-3.

30" Electric Ranges: R-30, RG-35, RC-30, RCG-35, RE-36, RE-38S, REG-38, REG-38C and REG-39CD.
40" Electric Ranges: RE-47, RGC-45, RE-45.
Twin 30 Electric Ranges: REG-637V and REG-639CV.
Microwave Ovens: RCM-1, RCM-3, RCM-4 and RCM-6.

Model changes often come at varying times during the year. We have made every attempt to give you the latest information available at the time of the printing of this booklet.

DWUW-Under-Counter Model
DWFW-Free Standing Model
DWSW-Sink Combination Model

In addition, the following four special models were available:
DWUW-1-Under-Counter Model With Primer Finish
DWFW-2-Free Standing Model With Wood Top
DWFW-3-Free Standing Model With No Top
DWSW-4-Sink Combination With Stainless Steel Top

Washers: W756, W765.
Dryers: T369C, T366.
Ironer: B864E.
Dishwashers: G530, G530U, G530I
Vacuum Cleaners: S130, S236i, S225

AH, AHS, BH, BHS, CH, DH, FH, EH

1957 Models:
AJS, EJ, FJ, HJ, RJ, DJ, KJ, CJ, IJ, KJ


With your new Westinghouse Speed-Electric Range you will seldom find it necessary to stand at your range and stir foods while they cook ... or to lift a lid to see whether the water has boiled away or whether the food is done. That's because electric cooking heat is accurately controlled. It gives you the same fine results day in and day out.

No doubt, you have a fine reputation for your skill in baking. You'll be delighted with the wonderful results ... all without worry on your part ... from the Miracle Sealed Oven.

Your Westinghouse Speed-Electric Range will do the work for you ... provided you do the necessary planning and thinking.

Please read these instructions carefully. By doing this, you and your Westinghouse Speed-Electric Range will become wonderful cooking partners.

Benefits Customers are Looking For
Glossary
Systems Monitor of new Digital GE Dishwashers
Performance Flexibility
Energy Monitor Chart
Installation Information
Premium Dishwashers
Deluxe Value Dishwashers
Dishwasher Model Comparison Chart
Warranty Information

Models Highlighted: GSD2800D, GSD2600D, GSD2400D, GSD2200D, GSD1200T, GSD940D, GSD900, GSD640D, GSD600D, GSD50D.

October 1952 Issue
25th Anniversary Issue

PART 1- THE PAST as recorded by ELECTRICAL DEALER
The Product Story- 20 page pictorial review of the history and significant developments in Appliances: Washers, Dryers, Ironers, Hot Water Heaters, Ranges, Refrigerators, Dishwashers, Vacuum Cleaners, Fans, Air Conditioners, Food Mixers, Housewares, Sewing Machines, Electric Blankets, Clocks, Electric Kitchens, Irons, Toasters, Radios, Television. For the Automatic Washer, they show the invoice of the very first sale of the Bendix in 1937!

The Dealer Story--Pioneers in retailing electrical appliances
The Salesman's Story- A new business was launched by specialists
The Distributor Story--The backbone of modern marketing
The Advertising Story-History of Appliance Advertising
The Time Payment Story- Financing plans make mass selling possible
The ELECTRICAL DEALER STORY-History of a growing magazine
Looking Back-Promotion ideas from the early days

PART II- THE PRESENT as a milestone of industry progress
The Fifth Freedom-A report to consumers on electrical living
There's Always Room At The Top- Little known facts about men in the news

PART Ill- THE FUTURE as viewed by marketing and advertising experts
The Presidents' Forum-Industry executives predictions
Marketing And Advertising Forum-The five -year outlook
Can These Be Tomorrow's "Growth Appliances"- A designer's conception
From Cubby Holes To Showrooms- Appliance centers go modern

Great full page ads including:

Laundry Equipment:
ABC-O-Matic Automatic Washer
Speed Queen Dryer and Wringer Washer
Laundry Queen "Truly" Automatic Washer
Bendix Washer and Dryer
Apex Automatic Washer and Dishwasher
Tide's Frigidiare Washer Promotion
Dexter Wringer Washers
Woman's Friend Wringer Washers
Whirlpool Washer and Dryer showing both St. Joseph and Clyde Plants
Thor Automatic and Semi-Automatic Washers
Easy Spindrier Washers and Easy Wringer
Hamilton Dryers

Dishwashers:
American Kitchens Dishwasher
Crosley Dishwasher

Vacuum Cleaners:
Royal
Lewyt
Hoover
Apex Strato-Cleaner
Cadallic
Universal Jet-99
Eureka

How to light top burner pilots
Location of Safety Valves ( Natural or Mfg Gas) (LP Gas)
To light or relight oven pilot ( Natural Gas )
To light or relight oven pilot (LP Gas)
To light or relight high broiler (Natural or Mfg Gas and LP Gas)
How to use your top burners
How to use the Harper Center simmer burner
For ranges without Harper Center simmer burners
If top burner does not light
How to use griddle
How to use your oven
Your oven control
Operation of the O'Keefe & Merritt
Automatic Oven Signal Light
How to use your broiler
How to remove the grillevator for deep broiling
Use of the low broiler ( below oven )
Care of the broiler
Care of porcelain finish
Care of chrome plated surfaces
Care of griddle
Care of top burners and griddle burners
Care of the oven
Automatic Burner Control (ABC)
(How to use) ( How to set)
Instructions for installing and removing
HI-VUE glass and flue deflector
To remove HI-VUE glass
To replace HI-VUE glass
To clean reflector mirror
To clean chrome vent deflector
Instructions for removing and replacing
oven glass i n HI-VUE models
For easy cleaning under range
How to use the automatic oven timer
Your automatic oven timer
Buzzer timer
To use the timer for fully automatic operation
After the cooking operation is completed
To use the timer for semi-automatic operation
After the cooking ope ration is completed
Timed convenience outlet
For semi-automatic operation
Your automatic oven timer
Buzzer timer
To use the timer for fully automatic operation
After the cooking operation is completed
To use the timer for semi-automatic operation
After the cooking ope ration is completed
Tim ed convenience outlet
For semi -automatic operation
Electric signal timer
If you have a hand-wound timer
How to use your Temp 'N Time Control
How to level your range
Your oven light bulb
Baking Problems and Solutions
Cake difficulties
Pie difficulties
Cookie and biscuit problems
Bread baking problems
Miscellaneous

DWUW-Under-Counter Model
DWFW-Free Standing Model
DWSW-Sink Combination Model

In addition, the following four special models were available:
DWUW-1-Under-Counter Model With Primer Finish
DWFW-2-Free Standing Model With Wood Top
DWFW-3-Free Standing Model With No Top
DWSW-4-Sink Combination With Stainless Steel Top

Sections include: Feature Chart, Control Panel Chart, Specifications, Installation Instructions, Servicing Timer, Switches, Components, Motor, Wiring, Testing, Transmission Repair, WA-455 Variable Speed Washer.

On The Cover:
Philco’s Six-Pac
Philco-Bendix Compact drycleaner is engineered for field assembly. A complete look into their Coin-Operated Drycleaning Units.

Featured Articles:
Drive to Tighten Regulations
FTC plans to survey interlocking company directorates .

An Editorial: The First Step?
Dealer group proposes warranty, guaranty definitions.

The Coin Op Industry Today
An industry appraisal by NALCC Pres. John Crouse.

Norge's Versatile Conveyors
Huge system boosts efficiency of Ft. Smith operation.

Arvin’s Wall-To-Wall Heater
Design of the Month: Operates from three positions.

New Heat Pump System
Friedrich eliminates “backwash” with one-way filter.

Norge's Dual-Cycle Drycleaner
Lightly soiled items may be cleaned in 38 min cycle.

Gas Appliance Research
Key topic of gas utilization conference April 16-18.

Monthly Features:
Letters
Meetings
News
Ways & Means
Supplier News
AM Notes
People
Appliance Shipments
New Products
Literature
What's New in Appliances
Advertisers
Random Harvest