VINTAGE OWNER'S MANUALS, SERVICE MANUALS, BROCHURES AND PUBLICATIONS
FAQ
Your Recent Purchases
Contact Us
Home
Welcome to Automatic Ephemera, an independent organization/library for historical research and education, sharing public domain documents relating to vintage products.


 


Please search through our database, we have hundreds of available documents...

Search Publisher: 
   Restrict to Product: 

Full Text Search of Automatic Ephemera:   

Clear and Start New Search


Review Selections & Checkout


Your Guide to Care, Operation and Satisfaction - Kenmore Automatic Washer


Published by Kenmore in 1953-- Here is the complete owners manual to Sears Kenmore's third generation of automatic washers which were produced by Whirlpool. The manual was packed with both models available in 1953, which includes a standard 29" and the new compact 24" model.

Number of Pages: 14
File Size: 9mb
Download Fee: $5.99

  Add Your Guide to Care, Operation and Satisfaction - Kenmore Automatic Washer to cart
Please note that all publications presented here at Automatic Ephemera are on average between 35 and 85 years old. This information is presented as a educational/historical reference on vintage products of the past. Any trademarks or brand names appearing on this site are for nominative use to accurately describe the content contained in these publications. The associated trademarks are the sole property of their registered owners as there is no affiliation between Automatic Ephemera and these companies. No connection to or endorsement by the trademark owners is to be construed.


Review Selections & Checkout

Here are the 25 most recent documents added to the library...
Add
High-Res
Download
to Cart
Click Thumbnail for More Information Title
and
Description
Product Year # of Pages File
Size
Download
Fee
Add to download cart
Thumbnail Image of Download 1951 Hotpoint Washer and Dryer Owners Manual
Here is the complete owners manual and operating instructions to the 1951 line of Hotpoint's washer and dryer.


Automatic Washers & Dryers
Published by:
Hotpoint
1951 40 25mb $5.99
Add to download cart
Thumbnail Image of Download 1972 Waste King Dishwashers Owners Manual
Here is the complete owners manual and use and care guide to all 1972 Waste King Dishwashers.

Models include: SS/911 and SS/878.
Dishwashers
Published by:
Waste King
1972 40 12mb $5.99
Add to download cart
Thumbnail Image of Download Westinghouse 1965-1967 Continental Range and Oven Owners Manuals
Here is a set of six different owners manuals for several Westinghouse Continental Ranges from 1965 thru 1967.

Models include: KEE3H, KEE3J, OSE3E, KEE3B, KGC, KGC30, KHC30 and other models from the mid 1960's including the double oven models.
Ranges/Stoves
Published by:
Westinghouse
1967 102 42mb $9.99
Add to download cart
Thumbnail Image of Download 1961 General Electric Mobile-Maid Dishwasher Brochures
Here are some wonderful brochures for GE's portable top-loading dishwashers from 1961.

Models include: SP-40V and SP-60V.
Dishwashers
Published by:
General Electric
1961 12 9mb $7.99
Add to download cart
Thumbnail Image of Download 1955 Frigidaire Imperial Refrigerator Owners Manual
Here is the complete owners manual and use/care guide to all 1955 Frigidaire top-of-the-line Imperial refrigerators.

Models include: CIV-143 and CIV-115.
Refrigerators/Freezers
Published by:
Frigidaire
1955 48 24mb $7.99
Add to download cart
Thumbnail Image of Download 1972 Beam Central Vacuum System Brochure
Here is a sales literature brochure for the Beam Central Vacuum cleaning system for homes in the early 1970's.


Vacuum Cleaners
Published by:
Beam
1972 6 4mb $5.99
Add to download cart
Thumbnail Image of Download 1986 AEG Washers and Vacuums
Here is a German language brochure highlighting the 1986 line of AEG front loading washers and vacuum cleaners.


Automatic Washers
Published by:
AEG
1986 12 9mb $5.99
Add to download cart
Thumbnail Image of Download 1970 Speed Queen Washer Service Manual
Here is the comprehensive service manual to the 10970 line of Speed Queen Automatic Washers. This was the first models that used a reversing motor to shift from wash to spin instead of large solenoids like in the previous models.

Sections include: Service Procedures, Adustments, Test Procedures, Service Helps, Service Procedures Unique to Each Model, Timer sequence charts for each model and Wiring diagrams.

Models Covered Include:
DA9103
DA9101
DA9043
DA9041
DA9011
DA9000
DA6223
DA6221
DA6220
DA6191
DA6123
DA6121
DA6120
DA6111
DA6101
DA6100
DA6073
DA6071
DA6070
DA3781
DA3780
DA3691
DA3690
DA3661
DA3660
DA3501
DA3500
DA3211
DA3210
DA3201
DA3101
DA3100
DA3080
DA3001
DA3000
DA1040
Automatic Washers
Published by:
Speed Queen
1970 82 34mb $7.99
Add to download cart
Thumbnail Image of Download Corning Counter-Top Ranges Book and Brochure
Here is a look at Corning's glass top ranges, the first smooth-top electric ranges produced in the USA. Book shows features of ranges along with cookware that was included when you purchased a new corning range. Full color brochure at end of file as well.

Models include:
Gourmet series Cooktop K-32CR and K-19BR
Built-In Oven O-24AT
Family Series Cooktop K-35CR
Double Oven O-24BT
Full Size Ranges: R-30JB, R-30DB, R-30EB, S-30JB
Counter Saver: CS-16x20, csP-16X20
Ranges/Stoves
Published by:
Corning
1973 28 13mb $7.99
Add to download cart
Thumbnail Image of Download 1956 Bendix Tumble-Action Washer Owners Manual
Here is the complete owners manual and operating instructions for Bendix Front Loading Automatic Washer model WFG-D.


Automatic Washers
Published by:
Bendix
1956 36 15mb $5.99
Add to download cart
Thumbnail Image of Download 1966 Maytag Automatic Washer Timer Cycle Steps Education Bulletin
When Maytag redesigned their entire line of automatic washers in 1966 they created this document to educate the field about how each cycle works on each model washer. This bulletin describes each step in all cycles of the newly designed machines.

Models include: A106, A206, A406, A606, A806 and A906.
Automatic Washers
Published by:
Maytag
1966 10 3mb $7.99
Add to download cart
Thumbnail Image of Download 1962 to 1974 General Electric Refrigerator-Freezer Service Manual
Here is the complete and comprehensive service manual to all model GE refrigerator/freezer combinations.

Model series include: TBF, TCF, TDF, TFF.

Major Sections include (with sub-sections):
General, Cabinet Service, Electrical Parts, Diagnosis, Ice Maker, Custom Dispenser, Safety Practices.
Refrigerators/Freezers
Published by:
General Electric
1974 278 103mb $9.99
Add to download cart
Thumbnail Image of Download 1967 Hamilton Automatic Washer Service Manual
Here is the comprehensive service manual to all 1967 Hamilton automatic washers.

Models include: WA657W1, WS657W1, WA757W1, WA757C1, WS757W1, WA857W1 and WA857C1.

Sections include: Washer Facts, Washer Operations, Installation, Cabinet Service, Collector Tub, Suspension System, Transmission and Brake, Motor, Clutch, Pump, Water Carrying Parts, Controls, Electrical Parts, Circuits, Troubleshooting and Schematics/Wiring Diagrams.
Automatic Washers
Published by:
Hamilton
1967 58 33mb $5.99
Add to download cart
Thumbnail Image of Download 1967 Hamilton Holiday Electric Clothes Dryer Service Manual
Here is the comprehensive service manual to all 1967 Hamilton electric dryers.

Models include: HE627W1, HE827W1 and HE827C1.

Sections include: General Facts, Installation, Cabinet Service, Drum and Drive, Electrical Components, Troubleshooting and Schematics/Wiring Diagrams.
Clothes Dryers
Published by:
Hamilton
1967 38 22mb $5.99
Add to download cart
Thumbnail Image of Download Maytag All-Pushbutton Dishwasher Owners Manual Model WU-600
Here is the complete owners manual and use/care guide to Maytag's top of the line dishwasher from the early 1970's.

Model: WU-600
Dishwashers
Published by:
Maytag
1972 12 7mb $7.99
Add to download cart
Thumbnail Image of Download 1956 Philco Starflight Electric Ranges Brochures
Here are beautiful brochures for the entire 1956 of Philco Electric ranges.

Models include: 4610, 869, 469, 865, 465, 464, 461, 367, 365, 363, 265.
Ranges/Stoves
Published by:
Philco
1956 26 20mb $7.99
Add to download cart
Thumbnail Image of Download 1955 General Electric Wall Mounted Refrigerator Service Manual
Here is complete service manual to the 1955 Line of General Electric wall mounted refrigerators.

Sections include:
Adjustments, Care, Cold Room Operation, Cycle of Operation, Description, Installation, machine Data, Machine Replacement, Nomenclature, Performance, Specifications and Features, Uncrating, Vacation Operation, Wiring Diagram.

Models include: LW11-M, LW10-M.
Refrigerators/Freezers
Published by:
General Electric
1955 41 21mb $7.99
Add to download cart
Thumbnail Image of Download 1983 KitchenAid Stand Mixer Brochures
Here are some wondering brochures from the early 1980's highlighting the KitchenAid line of home kitchen mixers.

Models include: K5-A, 4-C and K-45.

Complete list of accessories available at that time included.
Small Appliances
Published by:
KitchenAid
1983 0 20mb $7.99
Add to download cart
Thumbnail Image of Download 1960 Kenmore 80-Series Push Button Washer Owners Manual
Here is the complete owners manual to the 1960 Kenmore 80-Series automatic washer with the all push-button control panel.


Automatic Washers
Published by:
Kenmore
1960 20 11mb $5.99
Add to download cart
Thumbnail Image of Download 1987 Whirlpool Washers and Dryers Brochure
Here is the complete 1987 laundry line of Whirlpool full size, stacked and portable washers and dryers. The brochure contains all direct-drive Whirlpool washers and matching dryers.

Models include:
Washers: LA3400XS, LA4400XS, LAS400XS, LA6300XS, LA5000XS, LA5300XS, LA5500XS, LA5700XS, LA6150XS, LA7700XS, LAJBOOXS, LA5380XS, LA5580XS, LA5800XS, LA7800XS, LABBOOXS, LA9800XS.

Dryers: LE/GZOOOXS, LE/G3000XS, LE/G5700XS, LE/G5800XS, LE/G6150XS, LE/G7800XS, LE/G9800XS.

Stacked Models: LT4900XS, LT5000XS.

Portable models: LC49000XS, LC4500XS, LT4900XS, LTSOOOXS.
Automatic Washers & Dryers
Published by:
Whirlpool
1987 24 20mb $7.99
Add to download cart
Thumbnail Image of Download 1985 Gibson Washers and Dryers Brochures
Here are some sales literature brochures highlighting the 1985 line of Gibson Washers and Dryers. Images and full specifications included.

Models include:
Washers: WA28S2WS, WA2805WS, WA28D7WS, DE/DG28T2WS, DE/DG28A6WS, WA24P2WS, DE24P2WS, WA24S4WS, DE24A7WS, DE24A7WS.
Automatic Washers & Dryers
Published by:
Gibson
1985 14 8mb $5.99
Add to download cart
Thumbnail Image of Download 1983 KitchenAid-Hobart 20-Series Dishwashers and Appliances Brochures
Here are some wonderful brochures highlighting the KD-20 series of KitchenAid home dishwashers, both undercounter and portable models.

Models include: KDS-20, KDP-20, KDI-20, KDC-20, KDS-60, KDI-60, KDC-60.

Also include brochures for KitchenAid food waste disposers, trash compactors and hot water dispenser.
Dishwashers
Published by:
KitchenAid
1983 22 17mb $7.99
Add to download cart
Thumbnail Image of Download KitchenAid 20 Series Dishwasher Training Booklet
Here is a fascinating 40 page book looking at how Hobart educated their sales reps to show off all the features and quality of the 20-Series KitchenAid Dishwashers.


Dishwashers
Published by:
KitchenAid
1983 40 28mb $7.99
Add to download cart
Thumbnail Image of Download 1983 KitchenAid Built-In Top-of-the-Line Dishwasher Comparison
Now this is super interesting, here is a comparison brochure of the KDS-20 Superba Dishwashers to all other major brands of dishwashers in the mid 1970's. Topics include:

Water Heating Systems, Motors, Wash Systems and Wash-Arms, Loading, Filtration and Waste Removal, Drying systems, Frames, Tanks, Inner Doors, Fill and Drain Systems, Weights.
Dishwashers
Published by:
KitchenAid
1983 20 13mb $7.99
Add to download cart
Thumbnail Image of Download Eureka 2300 Series Upright Vacuum Cleaner Owners Guide
Here is the complete owners manual to Eureka upright vacuum cleaner model series/2300.


Vacuum Cleaners
Published by:
Eureka
1977 8 4mb $5.99

25 Random Items from the Library
Add
High-Res
Download
to Cart
Click Thumbnail for More Information Title
and
Description
Product Year # of Pages File
Size
Download
Fee
Add to download cart
Thumbnail Image of Download Marquette Gas Stoves
Great brochures for the Gambles line of Gas Stoves.


Ranges/Stoves
Published by:
Marquette (Gambles Stores)
1953 8 12mb $5.99
Add to download cart
Thumbnail Image of Download 1966 Philco Duomatic Washer-Dryer Brochures
Here are brochures for the entire 1966 line of Philco Duomatic Combination Washer-Dryers. Full images and specifications and machine price list included.

Models include: CE-7G8, CG-7G8, CE-7G6, CG-730, CE-730.
Combination Washer/Dryers
Published by:
Philco
1966 16 21mb $5.99
Add to download cart
Thumbnail Image of Download Maytag Gas Engine Wringer Washer Instruction Book
Here is an interesting find. It is the standard owners manual packed with every Maytag wringer washer from the early 1950s, except with this came the operating instructions card to operate a GAS Maytag wringer equipped with a Briggs and Stratton Engine!

Models include: E2L,J2L, N2L, E2LP, J2LP and N2LP.
Wringer Washers
Published by:
Maytag
1951 30 11mb $7.99
Add to download cart
Thumbnail Image of Download Geneva Steel Kitchens of Distinctive Quality
Here is a brochure from Geneva Kitchens highlighting their line of metal kitchen cabinets and accessories from the early 1950's.


Home Products
Published by:
Geneva
1951 4 5mb $5.99
Add to download cart
Thumbnail Image of Download 1959 Philco Washer, Dryer and Combination Line
Brochure showing all 7 Philco "Predicta" style laundry appliances Philco produced for '59. Includes images and specifications for each machine.


Automatic Washers & Dryers
Published by:
Philco
1959 4 6mb $5.99
Add to download cart
Thumbnail Image of Download Better, Easier Dishwashing with your Hotpoint Automatic Dishwasher
Owners manual for the Top of the Line Hotpoint Dishwasher.


Dishwashers
Published by:
Hotpoint
1965 16 10mb $5.99
Add to download cart
Thumbnail Image of Download 1960 Hamilton Washer and Dryer Brochures
Here are three beautiful brochures from the 1960 line of Hamilton laundry appliances. The Middle of the Washer model 3T83 and S3T83, middle of the line gas dryer model 3M8 and the electric version 3E8. Brochures include illustrations and full specifications.


Automatic Washers & Dryers
Published by:
Hamilton
1960 6 8mb $5.99
Add to download cart
Thumbnail Image of Download JCPenny - Penncrest Automatic Washer Service Manual
Here is a rare service manual for JCPenny solid-tub automatic washers, the service manual is almost as rare as these machines.


Automatic Washers
Published by:
JCPenny
1970 47 24mb $5.99
Add to download cart
Thumbnail Image of Download 1969 Kenmore Large Capacity Washer Owners Manual
Here is the complete owners manual packed with Kenmore's very first large capacity automatic washer, series 48520. Also include in the manual is complete instructions for the following standard capacity washer series: 28300, 18300 and 18200.


Automatic Washers
Published by:
Kenmore
1969 36 26mb $5.99
Add to download cart
Thumbnail Image of Download 1973 KitchenAid Appliances Brochure
Here is a sales literature brochure for KitchenAid appliances from 1973. Products include: 17 Series Dishwashers, Food Waste Disposers, Hot Water Dispensers and Trash-Compactors.


Full Catalog
Published by:
KitchenAid
1973 8 16mb $5.99
Add to download cart
Thumbnail Image of Download 1957 ABC-O-Matic Automatic Washer Brochures
Here is ABC's final automatic washer line before they were bought by Kelvinator and the ABC and ABC-O-Matic brand came to an end. These are wonderful brochures with pictures and images of each model including the A-92, A-82, A-72, A-62, A-52 and A-42.


Automatic Washers
Published by:
ABC-O-Matic
1957 12 14mb $5.99
Add to download cart
Thumbnail Image of Download 1974 Fedders Air Conditioner Brochures
Here are some brochures of the 1974 line of Fedders room air conditioners. Lines included are the Portable, Wall-Fit, Whisperer, Sluptura, Decorator's Choice, Slider/Casement, Super Capacity, Super Saver, Budget Pleaser and Super Special.


Air Conditioners
Published by:
Fedders
1974 42 30mb $5.99
Add to download cart
Thumbnail Image of Download KitchenAid 17 Series Dishwasher Parts Catalog
Here is the complete parts list to all 17 series KitchenAid dishwashers. This includes illustrations of all parts and their part numbers necessary for doing a parts search on old, hard to find replacement parts. Also include is the listing of available kits and accessories at the time these dishwashers were made.

Models include:

KDS-17 KDI-17
KDC-17
KDP-17
KDS-37
KDC-37
KDS-57
KDI-57
KDC-57
Dishwashers
Published by:
KitchenAid
1972 68 26mb $7.99
Add to download cart
Thumbnail Image of Download 1963 Philco Automatic Dryer Brochures
Here are some beautiful brochures showing off the 1963 line of Philco clothes dryers. Both electric and gas models are shown.

Pages contain full description of features, images of each model, full control panel views of each model and complete specifications.

Models include: DE-636, DG-636, DE-634, DG-634, DE-632, DG-632, DE-632V, DG-632V.
Clothes Dryers
Published by:
Philco
1963 20 42mb $7.99
Add to download cart
Thumbnail Image of Download 1967 General Electric Appliances and Equipment Catalog
Here is the complete catalog to all GE home appliances and electric equipment.

Images and full specifications included for each product. Products include:

Built-In Ovens
Range Hoods and Exhaust Fans
Cooktops
Single and Double Oven Americana Ranges
Free Standing Ranges
Mark 27" Drop-In Ranges
All Transistor Built-In Electronic Products
Combination Washer-Dryers
Filter-Flow Washers
Gas and Electric Dryers
24" Filter-Flo Washers
Built-In and Portable Dishwashers
Under-sink Dishwasher
Food Waste Disposals
Refrigerator-Freezers
Food Freezers
Air Conditioning and Heating units
Silicones
Wiring Devices and Wall Switches
Electrical Boxes and Products
Water Heaters
Outdoor Lighting

Full Catalog
Published by:
General Electric
1967 44 54mb $6.48
Add to download cart
Thumbnail Image of Download Quality Plumbing and Heating Products For Every Home
Here is a wonderful sales literature catalog for Crane home products. Products include:

Full bathroom fixtures (toilets, sinks, tubs, etc) in groups. Diana, Marcia, Drexel, Oxford, Neuday, Lahoma.
Ohio Bathtub.
Counter-Top Lavatories.
Showers and Shower Cabinets.
Bathroom Accessories.
Kitchen sinks including the Kitchen Queen, Sunnyday, Kitchen Pride, All-American, Sunnycrest, Stewardess and the Homemaker.
Flat Rim Sinks.
General Electric Dishwasher, Sink and Disposall.
Laundry Tubs.
Gas Boilers.
Water Heaters and Softeners.
Oil Burners, Furnaces, Boilers.

Home Products
Published by:
Crane
1950 24 16mb $5.99
Add to download cart
Thumbnail Image of Download Frigidaire Service Tech-Talk 1/18 Washer Service Manual
The most comprehensive service manual ever produced for Frigidaire 1/18 automatic washers. Includes full control panel displays, cycle charts and full specifications for each model, complete descriptions of how the machine works and complete service information for entire machine. This is a must have manual for anyone with a 1/18 washer or anyone interested in how the machine functions. Models include WAS, WCDAS, WCDS, WCDRS, WIAS, WIS. Mechanically this manual is valid for much of the 1-18 line through the 1970s.


Automatic Washers
Published by:
Frigidaire
1970 92 66mb $7.92
Add to download cart
Thumbnail Image of Download The Look of Quality
Beautiful brochure highlighting the 1984 line of GE washers and dryers.


Automatic Washers
Published by:
General Electric
1984 6 15mb $5.99
Add to download cart
Thumbnail Image of Download ACCO Lawn Mower Sales Brochure
Here is a dealer sales brochure highlighting the 9 lawn mowers models available in the late 1950's from the American Chain and Cable company. Models include Rotary Lawn Mowers, Reel Lawn Mowers, Riding Lawn Mowers and manual push mowers.


Miscellaneous Housewares
Published by:
American Chain and Cable
1959 4 5mb $5.99
Add to download cart
Thumbnail Image of Download 1964 Hotpoint Electric Range Service Manual
Here is the comprehensive service manual to all 1964 Hotpoint Freestanding Ranges, Hallmark, Built-In Ovens and Cooktops.

Models include:
Built-in ranges and cooktops:
RF17 RF19 RF28 RFX37 RF38 RF48 RU15 RUX37 RU38 RU47 RU48 RU76

Built-in Ovens:
RJ16 RJ38 RJ66 RJ84 RJBB RL36 RL76

30" Ranges:
RB305 RB315 RB320 RB335 RB345 RB355 RB366 RB375

40" Ranges:
RC420 RC435 RC445 RC455 RC456 RC459 RC479

Major sections include:
FEATURE CHARTS
GENERAL INFORMATION
INSTALLATION
SERVICING
SWITCHES
INFINITE HEAT CONTROLS
THERMOSTATS
ELECTRIC SUPERMATIC UNIT CONTROL
AUTOMATIC ROAST
TIMERS
APPLIANCE RECEPTACLES AND CIRCUIT BREAKERS
COOKING TOPS
CALROD®SURFACE AND OVEN UNITS
RANGE BODIES
STORAGE COMPARTMENT AND DRAWER
OVEN DOORS AND HINGING
OVEN LINERS
ROTA-GRILL MOTORS
RANGE SERVICE CHART
Ranges/Stoves
Published by:
Hotpoint
1964 72 49mb $9.99
Add to download cart
Thumbnail Image of Download 1969 Corning Countertop Range and Cooktop Brochure
Here are two brochures from Corning highlighting their glass topped 30" range along with "The Counter That Cooks", their glass topped cook top. Full images and spec included.


Ranges/Stoves
Published by:
Corning
1969 8 10mb $5.99
Add to download cart
Thumbnail Image of Download 1966 Frigidaire Coin-Operated Washer Service and Parts Manual
Here is the service and parts manual to the first square window Frigidaire commercial washer model WCL with the Super Duty transmission (1010rpm spin). Also covers the very first coin-operated Rollermatic washer, models WCAL, WCAL-M and WCAL-MLP.

Sections include, Cycle of Operation Chart, Specifications, Installation, Service Diagnosis, Service Operations, Complete Mechanism rebuilding instructions, Tools, etc. Full parts list included at the end for all models.
Automatic Washers
Published by:
Frigidaire
1966 110 104mb $12.48
Add to download cart
Thumbnail Image of Download Absolutely gorgeous Hotpoint Silhouette Washers and Dryers Brochure
Here they go again with wonderful brochures from Hotpoint. This time it is the entire 1963 line of automatic washers and matching dryers. This brochure is not to be missed!


Automatic Washers & Dryers
Published by:
Hotpoint
1963 16 36mb $5.99
Add to download cart
Thumbnail Image of Download New for 1961 - KitchenAid Dishwashers With More For You
Beautiful sales literature brochure showing off all of the newly designed KitchenAid Dishwashers for 1961. Models include KD2-P, KDC-14, KDI-14, KDS-14, KDI-54.


Dishwashers
Published by:
KitchenAid
1961 4 5mb $7.99
Add to download cart
Thumbnail Image of Download Whirlpool Power Clean Vacuum Cleaner Training Brochure
Here is a manual showing off all the features of Whirlpool's great Power Clean series of vacuum cleaners from the mid 1980's. Complete information and specifications of all models included.


Vacuum Cleaners
Published by:
Whirlpool
1985 12 21mb $5.99

Review Selections & Checkout          --          Continue Browsing the Library

For license and copyright information related to these materials please click here.

Please note that all publications presented here at Automatic Ephemera are on average between 35 and 85 years old. This information is presented as a educational/historical reference on vintage products of the past. Any trademarks or brand names appearing on this site are for nominative use to accurately describe the content contained in these publications. The associated trademarks are the sole property of their registered owners as there is no affiliation between Automatic Ephemera and these companies. No connection to or endorsement by the trademark owners is to be construed.