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Silver Anniversary of the First Maytag Automatic


Published by Maytag in 1974-- "In 1949 the first Maytag automatic washers rolled down the lines at Maytag's brand new Plant 2 in Newton, IA. On these pages we take a nostalgic look at what those 25 years have wrought -- in product, in place facilities, in employees and in dealers."

Number of Pages: 4
File Size: 3mb
Download Fee: $5.99

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Please note that all publications presented here at Automatic Ephemera are on average between 35 and 85 years old. This information is presented as a educational/historical reference on vintage products of the past. Any trademarks or brand names appearing on this site are for nominative use to accurately describe the content contained in these publications. The associated trademarks are the sole property of their registered owners as there is no affiliation between Automatic Ephemera and these companies. No connection to or endorsement by the trademark owners is to be construed.


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Silver Anniversary of the First Maytag Automatic
Published in 1974

Important: Please note the summary text below was created by electronically reading the scanned images with optical character recognition software (ocr). OCR technolgoy is not yet perfected and you might see some spelling and formatting errors in the preview text below. These errors are not actually in the final product, the download file you will receive is a pure clean high-resolution scan of the original document, containing all text, graphics and photos exactly as originally printed.
Page 1:

The Silver Anniversary of the Maytag automatic washer

Page 2:

The company's Plant 2 manufacturing complex in Newton, Iowa, is being observed this year.

A program aimed at making consumers aware of the extraordinary value of today's automatic washer is one aspect of the anniversary that is being emphasized; another is the impact that the automatic washer has had on the company's growth.

Special Silver Anniversary identification is being placed on a middle-of-the-line Maytag automatic washer that has been designated as the Silver Anniversary model. In the spirit of the anniversary, the Maytag symbol has been revised to blue on silver nameplate to replace the standard symbol. The anniversary symbol will appear on all company letterheads, advertisements, publications and dealer agreements in 1974.

Advertising and promotions relating to the Silver Anniversary are being built around the consumer value of today's Maytag automatic, as compared to the 1949 Maytag automatic, called the AMP model.

Despite the rise in the cost of living and the decreased purchasing power of today's dollars, the price of a Maytag automatic washer in 1974 is about the same as it was for the first Maytag automatic AMP in 1949.

Company sales 25 years ago were a record $68.5 million an impressive figure in those post-war days, especially in light of the fact that most of the sales came from wringer washers. But those record sales represent only about a third of the 1973 total, which topped the $226 million mark.

The importance of the automatic washer was fully realized only nine years after it was first put into production by Maytag in 1949. The year 1958 is historic for the company because that is the first year in which automatic washer sales exceeded those of wringer washer sales.

The automatic washer also has had a key role in the growth of the company's physical plant and equipment in the last quarter century. (Continued on page 4)


1949- The Model AM or AMP automatic washer offered the homemaker two primary features -a fully automatic cycle, and a choice of hot or warm wash water. Those first automatics were retailed by dealers at slightly under $300.

1974 - Maytag's A407 automatic is one of six in the current automatic washer line. It offers today's homemakers a virtually endless list of wash and rinse speeds, temperatures, water levels, tub sizes, etc., built to accommodate today's broad fabric range. But two things haven't changed: basic product dependability-and the price. Today retailers sell that Model A407 at slightly under $300!

IN 1949 the first Maytag automatic washer rolled down the lines at Maytag's brand new Plant 2 in Newton, Iowa. On these pages we take a nostalgic look at what those 25 years have wrought-in product, in plant facilities, in employees and in dealers. We mark this milestone with considerable corporate and marketing activity in 1974, including a worldwide search for the oldest Maytag automatic washer still in use.

ART THOMAS, Flint Michigan, is one of the many Maytag dealers that has merchandised Maytag products for over 25 years. He has brought Maytag product dependability and prompt, efficient service to thousands of consumers. At left, in 1949 Mr. Thomas demonstrates one of the first Maytag automatics. Below left, is his original store that year. Here, Mr. Thomas today at one of his two stores.

Page 3:

PLANT #2, NEWTON

Maytag's major production facilities have grown nearly ten times over since 1949. We show the original factory at left, and you can identify its dimensions by the lower roof line in the center of today's dramatically expanded facilities below. As reported, major expansions are planned today and, like the original factory and every addition, they have been financed totally from working capital.

THE EMPLOYEE

There are many Maytag men and women who helped produce the original Maytag automatic washer in 1949 and who remain as one of the dependability people today. In 1949 Chuck Crews was 23 years old. Today Chuck is a working foreman in automatic assembly, the father of two married sons, and has been an eyewitness to Maytag's production facility growth.
Page 4:

The Maytag Plant 2 facility, which was built in 1949 specifically for the manufacture of automatic washers, has grown over the years to where it now is six times its original size and has nearly 1.5 million square feet of floor space. In 1974, the plant is still used for the manufacture of automatic washers, but added to the assembly lines has been dryers. There are also support departments for the production of components for Maytag kitchen appliances and wringer washers.

In all, since 1949, the company has invested nearly $95 million for additions, new equipment and modernization. Much of the money was spent at Plant 2. Millions more are earmarked for Plant 2 as part of an expansion program that will increase the company's productive capacity by approximately 75 percent in the next five to eight years. Work on the first phase of this project was started this year.

Twenty-five years after Plant 2 was completed, work continues at the area to expand the manufacturing facilities to keep pace with growth. Here, workmen prepare the site for a 60,000-square-foot addition to a company warehouse building.

Thousands more square feet of manufacturing space will be added to the Plant 2 complex in the near future as part of an expansion program to increase Maytag's productive capacity by 75 percent in the next five to eight years.

Dotted lines show projects in the first phase of the expansion program.


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Thumbnail Image of Download Maytag 1966 Competitive Washer and Dryer Report
Maytag compares it's newly designed washers and dryers to: Easy, Frigidaire, General Electric, Hamilton, Hotpoint, Kelvinator, Kenmore, Montgomery-Ward, Norge, Philco, Speed Queen, Westinghouse, and Whirlpool.

The purpose of this booklet is to better inform you of the comparison between Maytag and 13 other brands of automatic washers and dryers. It has been prepared from data supplied by the Maytag Product Testing Laboratory; every item and each statement has been checked for accuracy and validity by our Product Testing engineers.

Model changes often come at varying times during the year. We have made every attempt to give you the latest information available at the time of the printing of this booklet.

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1966 32 15mb $7.99
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1949 47 $5.99
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Thumbnail Image of Download 1967 Easy Automatic Washer Brochures
Here are some beautiful brochures from Easy highlighting their 1967 line of Automatic Washers. This probably was their first year of variable-speed control machines.

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Thumbnail Image of Download 1956 Frigidaire Dishwasher Tech-Talk Service Manual
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1956 43 20mb $7.99
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Thumbnail Image of Download 1983 Miele Washers Dryers Dishwashers and Vacuums Brochure
This is a German language catalog highlighting the 1983 Miele line of front-loading automatic washers, twin-tub washers, clothes dryers, ironers, dishwashers and vacuum cleaners.

Models include:

Washers: W756, W765.
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1983 38 38mb $5.99
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1956 Models:
AH, AHS, BH, BHS, CH, DH, FH, EH

1957 Models:
AJS, EJ, FJ, HJ, RJ, DJ, KJ, CJ, IJ, KJ


With your new Westinghouse Speed-Electric Range you will seldom find it necessary to stand at your range and stir foods while they cook ... or to lift a lid to see whether the water has boiled away or whether the food is done. That's because electric cooking heat is accurately controlled. It gives you the same fine results day in and day out.

No doubt, you have a fine reputation for your skill in baking. You'll be delighted with the wonderful results ... all without worry on your part ... from the Miracle Sealed Oven.

Your Westinghouse Speed-Electric Range will do the work for you ... provided you do the necessary planning and thinking.

Please read these instructions carefully. By doing this, you and your Westinghouse Speed-Electric Range will become wonderful cooking partners.

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1957 56 21mb $9.99
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Thumbnail Image of Download 1966 Maytag What is New Dealer Training Guide
When Maytag introduced their brand new '06 line of automatic washers and dryers in 1966 they produced this book to show dealers exactly what all the new features are of these newly designed machines.


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1966 16 9mb $5.99
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This 32 page book takes a fascinating look at features and benefits of GE dishwashers.

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1983 48 24mb $7.99
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1983 8 7mb $5.99
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1983 14 3mb $5.99
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1970 26 21mb $5.99
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1967 20 13mb $7.99
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Here is a set of six different owners manuals for several Westinghouse Continental Ranges from 1965 thru 1967.

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1970 82 34mb $7.99
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Thumbnail Image of Download 1956 Bendix Tumble-Action Washer Owners Manual
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Automatic Washers
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1956 36 15mb $5.99
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Thumbnail Image of Download 1966 Maytag Automatic Washer Timer Cycle Steps Education Bulletin
When Maytag redesigned their entire line of automatic washers in 1966 they created this document to educate the field about how each cycle works on each model washer. This bulletin describes each step in all cycles of the newly designed machines.

Models include: A106, A206, A406, A606, A806 and A906.
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Maytag
1966 10 3mb $7.99
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Please note that all publications presented here at Automatic Ephemera are on average between 35 and 85 years old. This information is presented as a educational/historical reference on vintage products of the past. Any trademarks or brand names appearing on this site are for nominative use to accurately describe the content contained in these publications. The associated trademarks are the sole property of their registered owners as there is no affiliation between Automatic Ephemera and these companies. No connection to or endorsement by the trademark owners is to be construed.