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Silver Anniversary of the First Maytag Automatic


Published by Maytag in 1974-- "In 1949 the first Maytag automatic washers rolled down the lines at Maytag's brand new Plant 2 in Newton, IA. On these pages we take a nostalgic look at what those 25 years have wrought -- in product, in place facilities, in employees and in dealers."

Number of Pages: 4
File Size: 3mb
Download Fee: $4.99

  Add Silver Anniversary of the First Maytag Automatic to cart
Please note that all publications presented here at Automatic Ephemera are on average between 35 and 85 years old. This information is presented as a educational/historical reference on vintage products of the past. Any trademarks or brand names appearing on this site are for nominative use to accurately describe the content contained in these publications. The associated trademarks are the sole property of their registered owners as there is no affiliation between Automatic Ephemera and these companies. No connection to or endorsement by the trademark owners is to be construed.


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Silver Anniversary of the First Maytag Automatic
Published in 1974

Important: Please note the summary text below was created by electronically reading the scanned images with optical character recognition software (ocr). OCR technolgoy is not yet perfected and you might see some spelling and formatting errors in the preview text below. These errors are not actually in the final product, the download file you will receive is a pure clean high-resolution scan of the original document, containing all text, graphics and photos exactly as originally printed.
Page 1:

The Silver Anniversary of the Maytag automatic washer

Page 2:

The company's Plant 2 manufacturing complex in Newton, Iowa, is being observed this year.

A program aimed at making consumers aware of the extraordinary value of today's automatic washer is one aspect of the anniversary that is being emphasized; another is the impact that the automatic washer has had on the company's growth.

Special Silver Anniversary identification is being placed on a middle-of-the-line Maytag automatic washer that has been designated as the Silver Anniversary model. In the spirit of the anniversary, the Maytag symbol has been revised to blue on silver nameplate to replace the standard symbol. The anniversary symbol will appear on all company letterheads, advertisements, publications and dealer agreements in 1974.

Advertising and promotions relating to the Silver Anniversary are being built around the consumer value of today's Maytag automatic, as compared to the 1949 Maytag automatic, called the AMP model.

Despite the rise in the cost of living and the decreased purchasing power of today's dollars, the price of a Maytag automatic washer in 1974 is about the same as it was for the first Maytag automatic AMP in 1949.

Company sales 25 years ago were a record $68.5 million an impressive figure in those post-war days, especially in light of the fact that most of the sales came from wringer washers. But those record sales represent only about a third of the 1973 total, which topped the $226 million mark.

The importance of the automatic washer was fully realized only nine years after it was first put into production by Maytag in 1949. The year 1958 is historic for the company because that is the first year in which automatic washer sales exceeded those of wringer washer sales.

The automatic washer also has had a key role in the growth of the company's physical plant and equipment in the last quarter century. (Continued on page 4)


1949- The Model AM or AMP automatic washer offered the homemaker two primary features -a fully automatic cycle, and a choice of hot or warm wash water. Those first automatics were retailed by dealers at slightly under $300.

1974 - Maytag's A407 automatic is one of six in the current automatic washer line. It offers today's homemakers a virtually endless list of wash and rinse speeds, temperatures, water levels, tub sizes, etc., built to accommodate today's broad fabric range. But two things haven't changed: basic product dependability-and the price. Today retailers sell that Model A407 at slightly under $300!

IN 1949 the first Maytag automatic washer rolled down the lines at Maytag's brand new Plant 2 in Newton, Iowa. On these pages we take a nostalgic look at what those 25 years have wrought-in product, in plant facilities, in employees and in dealers. We mark this milestone with considerable corporate and marketing activity in 1974, including a worldwide search for the oldest Maytag automatic washer still in use.

ART THOMAS, Flint Michigan, is one of the many Maytag dealers that has merchandised Maytag products for over 25 years. He has brought Maytag product dependability and prompt, efficient service to thousands of consumers. At left, in 1949 Mr. Thomas demonstrates one of the first Maytag automatics. Below left, is his original store that year. Here, Mr. Thomas today at one of his two stores.

Page 3:

PLANT #2, NEWTON

Maytag's major production facilities have grown nearly ten times over since 1949. We show the original factory at left, and you can identify its dimensions by the lower roof line in the center of today's dramatically expanded facilities below. As reported, major expansions are planned today and, like the original factory and every addition, they have been financed totally from working capital.

THE EMPLOYEE

There are many Maytag men and women who helped produce the original Maytag automatic washer in 1949 and who remain as one of the dependability people today. In 1949 Chuck Crews was 23 years old. Today Chuck is a working foreman in automatic assembly, the father of two married sons, and has been an eyewitness to Maytag's production facility growth.
Page 4:

The Maytag Plant 2 facility, which was built in 1949 specifically for the manufacture of automatic washers, has grown over the years to where it now is six times its original size and has nearly 1.5 million square feet of floor space. In 1974, the plant is still used for the manufacture of automatic washers, but added to the assembly lines has been dryers. There are also support departments for the production of components for Maytag kitchen appliances and wringer washers.

In all, since 1949, the company has invested nearly $95 million for additions, new equipment and modernization. Much of the money was spent at Plant 2. Millions more are earmarked for Plant 2 as part of an expansion program that will increase the company's productive capacity by approximately 75 percent in the next five to eight years. Work on the first phase of this project was started this year.

Twenty-five years after Plant 2 was completed, work continues at the area to expand the manufacturing facilities to keep pace with growth. Here, workmen prepare the site for a 60,000-square-foot addition to a company warehouse building.

Thousands more square feet of manufacturing space will be added to the Plant 2 complex in the near future as part of an expansion program to increase Maytag's productive capacity by 75 percent in the next five to eight years.

Dotted lines show projects in the first phase of the expansion program.


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Comprehensive service manual for all 1969 Frigidaire dishwashers.

Models include:

TOP LOADING MOBILES FRONT LOADING DISHMOBILES
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1972 6 12mb $5.99
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1976 88 51mb $7.99
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Electric and Gas Ranges,
Heaters,
Gas and Oil Furnaces,
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Combination Kitchen Units,
Refrigerator/Freezers,
Automatic Washers and Dryers
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Vacuum Cleaners,
Radios
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1956 140 123mb $7.99
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Frigidaire Flair Ranges,
Flair and Standard Wall Ovens,
Cooktops,
Under-counter Dishwashers,
Food Waste Disposers.
Ranges/Stoves
Published by:
Frigidaire
1964 40 48mb $7.99
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Vacuum Cleaners
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Filter Queen
1959 16 28mb $5.99
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Particularly interesting articles in this issue:

What Can You Do With Washer Trade-ins
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An Automatic In Every Home
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Laundry Queen
Easy
Bendix
Maytag
Hotpoint with a window lid!!
ABC-o-Matic
Frigidaire's New low-priced (the Pulsamatic) Laundry Pair
Apex/Tide Detergent
Blackstone

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KitchenAid Dishwashers
Trade Publications
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1954 248 116mb $12.99
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Complete owner's manual and use and care guide to General Electric made Penncrest top-loading dishwashers of the late 1960s.


Dishwashers
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JCPenny
1969 28 22mb $5.99
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Dishwashers
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1964 4 18mb $5.99
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1959 20 13mb $5.99
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1977 8 5mb $5.99
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Maytag Advertising Banners

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The Maytag Fabric-Matic Automatic Washers, A107 and A407

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Maytag Crossword Puzzle!

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1975 24 36mb $5.99
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1956 67 93mb $5.99
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1950 12 7mb $4.99
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Here are some beautiful brochures for the 1960 line of Philco Automagic Washers. Illustrations and Specifications included.

Models shown: W-208, W-206, W-204, W-202 and W-200.

Please note the originals had some minor water damage on them so there are some water spots or slightly blurry spots. However these are still very readable and super fun to look at.
Automatic Washers
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1960 14 22mb $5.99
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1959 4 39mb $5.99
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Here are some beautiful brochures for the 1960 line of Philco Automagic Dryers. Illustrations and Specifications included.

Models shown: DE-608, DE-606, DE-604, DE-602 and DE-600.

Please note the originals had some minor water damage on them so there are some water spots or slightly blurry spots. However these are still very readable and super fun to look at.
Clothes Dryers
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1960 10 15mb $5.99
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This is a three volume comprehensive service manual for Frigidaire Refrigerators from the 1920's thru 1951. The set is a fascinating historical look at early Frigidaire home refrigeration.

Volume 1 Covers:
Refrigerators prior to 1933 (Low Side Float System),

1933 to 1936 Reciprocating Models (High Side Float System),

1933 to 1936 Rotary Models (Restrictor System)

Manual contains mechanical and refrigeration theory and primer, model images and specifications, wiring diagrams, troubleshooting and full servicing information.

VOLUME 2 is located here for the 1937-1942.
VOLUME 3 is located here for the post-war models.

Models mentioned in Volume 1:
P-4, AP-5, AP-6, AP-7-1, AP-7-2, AP-9, AP-12, AP-18, B-5, B-5-2, B-9, B-15, D-4, D-5, D-6, D-7-2, D-9, D-12, L-5, LP-5, M-5, M-5-2, M-7, M-9, M-12, M-15, MP-5, MP-7, MP-9, MP-12, MP-15, P-9, P-15, PT-5, T-5, TP-5, V-5, EE-5, VP-5, I, G-3, G-4, GR-4, G-5, G-6, MC-9, MC-12, W-3, W-4, W-5, W-6, W-8, W-10, W-12, W-18, WP-7, WP-8, WP-10, WP-13, WA-3, WPA-3, AHM-3330, AHM-4830, AHM-4840, AHM-5340, AHM-5750, ML-37, ML-48, ML-64, ML-4837, ML-4848, ML-5764, ML-4, ML-5, ML-6, ML-4840, ML-4850, ML-5760, S-4, S-5, S-6, WP-4, WP-5, WP-6, WP-18, SD-4, SD-6, S-4840, S-4850, S-5760, SL-43, SL-63, SL-73.
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1951 184 177mb $8.99
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Thumbnail Image of Download Early Frigidaire Refrigerator Service Manual Vol-2 1937 to 1942
This is a three volume comprehensive service manual for Frigidaire Refrigerators from the 1920's thru 1951. The set is a fascinating historical look at early Frigidaire home refrigeration.

Volume 2 Covers:
Rotary Compressor Analysis
Miscellanous and Supplimentary Information
Full descriptions of 1937, 1938, 1939, 1940, 1941 and 1942 model refrigerators.

Manual contains mechanical and refrigeration theory and primer, model images and specifications, wiring diagrams, troubleshooting and full servicing information.

VOLUME 1 is located here for the earliest models.
VOLUME 3 is located here for the post-war models.

Models mentioned in Volume 2:
1937 Refrigerators:
Dulux Finished Cabinets
D 3-37 Master 4-37
DRS 5-37 Master 5-37
DRS 6-37 Master 6-37
DRS 7-37 Master 7-37
Master 8-37
Porcelain Finished Cabinets
DeLuxe 5-37 DeLuxe 8-37
DeLuxe 6-37 Imperial '37
DeLuxe 7-37

1938 Refrigerators:
Dulux Finished Refrigerators
D3
TD3
Special S-38
Special 6-38
Special 7-38
Master 4-38
Master S-38
Master 6-38
Master 7-38
Master 8-38
Porcelain Finished Refrigerators
DeLuxe S-38 Imperial
DeLuxe 6-38
DeLuxe 7-38 WP-19
DeLuxe 8-38

1939 Refrigerators:
DA Model Refrigerators:
TDA-3
DA-3
DA-4
Super Value 6-39.
Special Model Refrigerators:
Special 5-39
Special 6-39
Master Model Refrigerators :
Master 4-39
Master 5-39
Master 6-39
Master 8-39
Cold-Wall Model Refrigerators:
Cold-Wall 6-39
(Dulux Exterior)
Cold-Wall8-39
(Dulux Exterior)
Cold-Wall5-39
(Porcelain Exterior}
Cold-Wall 6-39
(Porcelain Exterior)
Cold-Wall8-39
(Porcelain Exterior)
Cold-Wall Imperial and WP-19.

1940 Refrigerators:
Table Top Model:
TDB-3
Super Value Refrigerators:
sv 3
SV4
sv 6-40
sv 8-40
Master Refrigerators:
M 5-40
M 6-40
DeLuxe Refrigerators:
D 5-40
D 6-40
Cold-Wall Master Refrigerators:
CWM 5-40
CWM 6-40
Cold-Wall DeLuxe Refrigerators:
CWD 6-40
CWD 8-40
Cold-Wall Imperial Refrigerators:
CWI 6-40
CWI 8-40
CWI 13
WP-19

1941 Refrigerators:
1941 "S" and "R" Model Refrigerators:
(See Table I-VI.)
S 3 (Flat top only) See 1940 TDB-3
S 4
S 6-41
R 6-41
1941 "M" and "L" Model Refrigerators:
(See Table 2-VI)
M 6-41
MP 6-41
L 6-41
L 8-41
1941 Cold-Wall Model Refrigerators:
(See Table 3-VI)
C 6-41
CP 6-41 c 9-41
CD 6-41
CPD 6-41
CPD 9-41
CPD 13-41
WP 19

1942 Refrigerators
AH 6
S 7-42
M7-42
M P7-42
D 7-42
DP 7-42
D 9-42
CD 7-42
CPD 7-42
CPD 9-42
CPD 13
WP 19

Refrigerators/Freezers
Published by:
Frigidaire
1951 177 182mb $8.99
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Thumbnail Image of Download Early Frigidaire Refrigerator Service Manual Vol-3 1945 to 1951
This is a three volume comprehensive service manual for Frigidaire Refrigerators from the 1920's thru 1951. The set is a fascinating historical look at early Frigidaire home refrigeration.

Volume 3 Covers:
Full descriptions of 1945-47 I-Line Refrigerators, 1947-1948 J-Line Refrigerators, 1949 K-Line Refrigerators, 1950 M-Line Refrigerators and 1951 O-Line Refrigerators.

This volume is meant to be used with VOLUME 2 which covers more in-depth theory and servicing of rotary compressor models.

VOLUME 1 is located here for the earliest models.

Manual model images and specifications, wiring diagrams, troubleshooting and full servicing information.

Models mentioned:
1945-1946-1947 Refrigerators:
AHI-4
DI-7
CDI-9
AHI-6
DPI-7
CPDI-7
SI-7
DI-9
CPDI-9
MI-7
CDI-7

1948 Refrigerators:
AJ-6
SJ-6
MJ-6
MJ-7
MJ-9
MJ-11
DJ-7
DJ-9
DJ-11
CIJ-10

1949 Refrigerators:
ML-77
ML-93
DL-70
AL-60
ML-60
ML-77P
ML-93P
ML-115
DL-7
DL-86
DL-86P
DL-105
IL-80
IL-100


1950 Refrigerators:
AM-43,
AM-43F
DM-90
DM-90P
DM-107
DM-107P
MM-92
MM-110
AM-60
MM-74
MM-74P
MM-76
MM-76P
SM-60
SM-76
SM-76P
IM-80
IM-100
1M-lOOP

1951 Refrigerators:
AO-43 Apartment House, 4.3 cu. ft.
AO-43F Apartment House, 4.3 cu. ft., Flat Top
AO-60 Apartment House, 6 cu. ft.
SO-60 Standard, 6 cu. ft.
SO-73 Standard, 7.3 cu. ft.
SO-82 Standard, 8.2 cu. ft.
SO-92 Standard, 9.2 cu. ft.
SO-110 Standard, 11 cu. ft.
MO-71 Master, 7.1 cu. ft.
MO-81 Master, 8.1 cu. ft.
MO-81P Master, 8.1 cu. ft. Porcelain
DO-90 Deluxe, 9 cu. ft.
DO-90P Deluxe, 9 cu. ft. Porcelain
DO-107 Deluxe, 10.7 cu. ft.
IO-80 Imperial, 8 cu. ft.
IO-100 Imperial, 10 cu. ft.
Refrigerators/Freezers
Published by:
Frigidaire
1951 177 182mb $8.99

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For license and copyright information related to these materials please click here.

Please note that all publications presented here at Automatic Ephemera are on average between 35 and 85 years old. This information is presented as a educational/historical reference on vintage products of the past. Any trademarks or brand names appearing on this site are for nominative use to accurately describe the content contained in these publications. The associated trademarks are the sole property of their registered owners as there is no affiliation between Automatic Ephemera and these companies. No connection to or endorsement by the trademark owners is to be construed.