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Electrical Dealer Magazine - January 1955


Published by Electrical Dealer in 1955-- Electrical Dealer Magazine is a fun magazine to read for any collector or enthusiast of vintage appliances, electronics and other vintage home products. This highly entertaining magazine covered the retail sales and merchandising areas of Major Appliances, Small Appliances, Small Electrics, Radios, Televisions and other electric home products from the mid-20th century. This was the Life and Look Magazine of the appliance world, in the same large size 10x13 format.

Highlights of this issue, including Norge, Whirlpool, Speed Queen and Hamilton Laundry ads...

Sales And Profit Outlook For '55
1955 Selling Schedule
Trade-Ins
Personalized Selling
Is Discount Selling Losing Its Punch?
What The Public Thinks About Discounting
The Winner: The Man Who Stays In Business
Mathematics Of Price Cutting
Margins, Franchises, and Fair Trade
"Sales Will Rise For Those Who Work"
Captive Election Audience Sees New Line
Complete Food Plan Training Pays Off
Check And Counter Check
They Call It 8 to 5
His Automatic Washers Speak
Contact Plan Produces TV Sales Daily
Selection And Color Boost White Goods Sales
Sales Clinic
News And Trends
New Products Section
News Of The Month

Number of Pages: 112
File Size: 106mb
Download Fee: $12.99

  Add Electrical Dealer Magazine - January 1955 to cart
Please note that all publications presented here at Automatic Ephemera are on average between 35 and 85 years old. This information is presented as a educational/historical reference on vintage products of the past. Any trademarks or brand names appearing on this site are for nominative use to accurately describe the content contained in these publications. The associated trademarks are the sole property of their registered owners as there is no affiliation between Automatic Ephemera and these companies. No connection to or endorsement by the trademark owners is to be construed.


Review Selections & Checkout

Here are the 25 most recent documents added to the library...
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Thumbnail Image of Download 1978 GM-Frigidaire Microwave Oven Service Manual
Comprehensive service manual to all Frigidaire Microwave Ovens.

Models Included: RCM-5, RCM-7, RWM-7, RCM-9
Microwave Ovens
Published by:
Frigidaire
0 86 110mb $14.99
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Thumbnail Image of Download 1975 Frigidaire Wall Ovens and 30 Inch Electric Ranges Service Manual
Complete service manual to all 1975 Frigidaire home 30" wide electric cooking ranges along with all 1975 Frigidaire Wall Ovens. Complete troubleshooting, service instructions and wiring diagrams included.

Models include:
Wall Ovens: RBG-94, RBG-97, RBE-94, RBE-97
30" Ranges: RB-530, RBG-533, RBE-533, RBEG-539C.
Ranges/Stoves
Published by:
Frigidaire
1975 80 123mb $14.99
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Thumbnail Image of Download 1976 Frigidaire Touch-N-Cook Range Service Manual
Complete service manual to 1976 Frigidaire Touch-N-Cook Electric Range and Oven, model REG-39CD.


Ranges/Stoves
Published by:
Frigidaire
1976 40 60mb $14.99
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Thumbnail Image of Download 1977 Frigidaire Built-In Touch-N-Cook Ranges Service Manual
Complete service manual to 1977 Frigidaire Touch-N-Cook Built in cooking appliances.

Models include: REG-539CD, RE-94D, RB139D.
Ranges/Stoves
Published by:
Frigidaire
1977 68 106mb $14.99
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Thumbnail Image of Download 1973 Frigidaire Ceramic Ceramatop Range Service Manual
Complete service manual to Frigidaire ceramic top range model number RCDE3-37CU. Complete troubleshooting, service instructions and wiring diagrams included.


Ranges/Stoves
Published by:
Frigidaire
1973 39 62mb $14.99
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Thumbnail Image of Download 1976 Frigidaire Built-In Electric Ranges Service Manual
Complete service manual to all 1976 Frigidaire built-in electric ranges and wall ovens. Complete troubleshooting, service instructions and wiring diagrams included.

Models include:
R-530, RG-533, RE-537, REG-539C, RB-131, RB-133, RB-137C, RG-94, RE-94, RG-97, RE-97
Ranges/Stoves
Published by:
Frigidaire
1976 95 130mb $14.99
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Thumbnail Image of Download 1979 Frigidaire 30 Inch Electric Ranges Service Manual
Complete service manual to all 1979 Frigidaire home 30" wide electric cooking ranges. Complete troubleshooting, service instructions and wiring diagrams included.

Models include:
RE-636VG, REG-638VG, REG-639CVG, REM-638VG, REM639CVG
Ranges/Stoves
Published by:
Frigidaire
1979 86 113mb $14.99
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Thumbnail Image of Download 1968 Frigidaire Free-Standing Electric Range Service Manual
Here is the comprehensive service manual to all 1968 Frigidaire 30" and 40" free standing electric ranges.

Models include:
30" Ranges: RSA-30N, RS-30N, RS-35N, RD-35N, RDG-38N, RCDG-39N, RE-30N, RSAE-30N, RSE-36N, RDE-38N, RCDE-39N, RCIE-39N, RXE-39N

40" Ranges: RS-10N, RD-20N, RDDG-20N, RCDG-71N, RSE-15N, RDE-20N, RCIE-75N

24" Ranges: RAN-4, RAH-4
Ranges/Stoves
Published by:
Frigidaire
1968 74 106mb $14.99
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Thumbnail Image of Download 1968 Frigidaire Refrigerator-Freezer N Line Service Manual
Here is the comprehensive service manual for all 1968 Frigidaire home refrigerator-freezer models.

Models include:
D-100N, D-116N, FD123TN, FD-141TN, FCDM-148N, FPD-121TN, FPD-146TN, FPD-146TAN, FPD-166TN, FPD-166TAN, FPD-144BN
Refrigerators/Freezers
Published by:
Frigidaire
1968 95 71mb $14.99
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Thumbnail Image of Download Frigidaire Basic Refrigeration Home Study Course
Here is a great primer to learning how to service 20th century refrigerator-freezers. It is a home study course from Frigidaire although this is valid for most brands of refrigerators.

Topics include:
Basic Food Preservation,
Fundamentals of Refrigeration,
Systems and Components
Refrigerators/Freezers
Published by:
Frigidaire
1978 64 71mb $14.99
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Thumbnail Image of Download 1953-1958 Frigidaire Refrigerator Parts Catalog
Here is a complete catalog with illustrations of parts, part names and part numbers for all Frigidaire Home Refrigerator-Freezers.

Models Include...
1953 Models:
AS-44, AS-44F, AS-61, AS-83, AS-76, SS-77, DS-90, OS-106, IS-106, IS-106P, IS-108, IS-108P, MS-86, MS-90, SS-72, SS-74, SS-86, SS-86P, SS-97, SS-114

1954 Models:
AT-44, AT-61, CT-70, CT-701, CT-702,CTD-84, CTD-84P, CTD-841, CTD-841P, CTD-842, CTD-842P, CTD-103, CTD-1031, CTD-1032, CTD-103S, CTI-103, CTI-103P, CTI-1031, CTI-1031P, CTI-1032, CTI-1032P, CTI-130, CTI-130P, CTI-1301, CTI-1301P, CTI-1302, CTI-1302P, CTI-150, CTI-150P, CTI-1501, CTI-1501P, CTI-1502, CTI-1502P, ST-76, ST-761, ST-762, STD-76, STD-761, STD-762, STD-91, STD-91P, STD-911, STD-911P, STD-912, STD-912P, STD-110, STD-1101, STD-1102

1955 Models:
AY-44, AY-61, CDV-84, CDV-103, CDV-103P, CDV-1031, CDV-1031P, CDV-1032, CDV-1032P, CDV-103S, CDV-112S, CIV-84, CIV-84P, CIV-841, CIV-842, CIV-841P, CIV-842P, CIV-1121P, CIY-1122P, CIV-112, CIV-112P, CIV-1121, CIV-1122, CIV-115, CIV-115P, CIV-1151, CIV-1152, CIV-1151P, CIV-1152P, CIV-1501P, CIV-1502P, CIV-143, CIV-143P, CIV-1431, CIV-1431P, CIV-1432, CIV-1432P, CIV-150, CIV-150P, CIV-1501, CIV-1502, SV-76, SDV-76, SV-76S, SDV-91, SDV-91P, SDV-911, SDV-912, SDV-110, SDV-91S, SDV-911P, SDV-912P, SDV-91PS

1956 Models:
A-44-56, A-61-56, CP-120-56, PCP-120-56, CP-143-56, PCP-143-56, FD-95-56, PFD-120-56, FD-120-56F0-95-56, FD-120-56, FDS-120-56, FDS-121-56, FI-121, PFI-121-56, FIW-150, S-80-56, S-80-56, SA-80-56, SS-80-56, SS-80-56, SAW-81, SSW-81, SA-80-56, SS-80-56, SAW-81, SSW-81, S-101-56, PS-101-56, S-121-56, SS-101-56

1957 & 1958 Models:
CP-123-57, CP-141-57, CP-125-58, CP-144-58, CP-123-57, CP-141-57, CP-125-58, CP-144-58, PGP-141-57, PCP-144-58, D-11S-58, FD-101-57, FD-102-57, FD-120-57, FD-120-57, PFD-120, FD-122-58, FD-122-58, FI-120-57, FI-123-58, FI-120-57, FI-123-58, PFI-120-57, PFI-123-58, FI-121-57, FI-122-58, FI-121-57, FI-122-58, PFI-122-58, FP-142-58, FP-142-58, FS-101-57, FD-104-58, FD-104-58, PFS-101-57, PFD-104-58, S-80-57, SA-81-57, S-8-58, SA-8-58, S-80-57, SA-81-57, SS-81-57, S-8-58, SA-8-58, SS-8-58, SS-81-57, SS-8-58, S-104-57, S-124-57, D-11-58, D-13-58, S-104-57, S-124-57, D-11-58, D-13-58, PD-11-58

Having the manufacturers part number for the part you need is essential for doing internet/eBay searches to locate these rare, no longer available parts. In many circumstances they can be found once you know the part number. This guide is essential for anyone who has any vintage Frigidaire appliance.
Refrigerators/Freezers
Published by:
Frigidaire
1958 634 145mb $14.99
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Thumbnail Image of Download 1965 Frigidaire Refrigerator-Freezer J Line Service Manual
Here is the comprehensive service manual for all 1965 Frigidaire home refrigerator-freezer models. Also included is the supplement for servicing their brand new automatic ice maker.

Models include:
S-10J, D-10J, D-12J, D-14J, FD-12TJ, FDA-13TJ, FD-13TJ, FD-14BJ, FCDM-14J, FPD-12TJ, FPDA-14TJ, FPD-14TJ, FPDA-14BJ, FPD-14BJ, FPD-16BJ, FPD-19BJ, FPI-12TJ, FPI-14TJ, FPI-14BJ, FPI-16BJ, FPI-19BJ, FPI-16BAJ.
Refrigerators/Freezers
Published by:
Frigidaire
1965 120 103mb $14.99
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Thumbnail Image of Download 1966 Frigidaire Refrigerator-Freezer K Line Service Manual
Here is the comprehensive service manual for all 1966 Frigidaire home refrigerator-freezer models.

Models include:
S-10K,D-10K, D-12K, D-14L, FDA-12TK, FDA-13TK, FD-13TK, FDA-14BK, FCDM-14K, FPDA-14-12TK, FPDA-14TK
Refrigerators/Freezers
Published by:
Frigidaire
1965 96 72mb $14.99
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Thumbnail Image of Download 1955 ABC-O-Matic Automatic Washer Service Manual
Full and comprehensive service manual to the 1955 line of ABC-O-Matic automatic and semi-automatic washers. Service bulletins also included at the end of the document.

Models include: 61, 71, 81 and 91.
Automatic Washers
Published by:
ABC-O-Matic
1955 56 77mb $12.99
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Thumbnail Image of Download 1965-1966 Frigidaire Coin-Operated Washers Service Manual
Here are the service manuals to the first Super-Duty transmission commercial/coin-op automatic washers from Frigidaire. These are the 1010rpm spin/18 minute cycle washers.

Models include: WCOJ, WCOJ-M, WCOJ-LP, WCOJ-MLP, WCK, WCK-LP, WCK-M, WCK-MLP.
Automatic Washers
Published by:
Frigidaire
1965 132 171mb $12.99
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Thumbnail Image of Download 1964 Montgomery Ward Portable Dishwasher Owners Manual
Here are the complete use/care and operating instructions to Montgomery Ward's Signature portable dishwasher model FFT-977 and FFT-937.


Dishwashers
Published by:
Montgomery Ward
1964 12 22mb $11.99
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Thumbnail Image of Download 1953-1960 Westinghouse Service Beacons
Here is a random sampling of Westinghouse Service Beacons from '53-'60. These are service bulletins that were released every few months on Westinghouse appliances. They include tips on servicing, new procedures and product changes.


Automatic Washers & Dryers
Published by:
Westinghouse
1960 230 222mb $12.99
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Thumbnail Image of Download 1961-1962 Westinghouse Service Beacons
Here is a random sampling of Westinghouse Service Beacons from '61 thru '62 These are service bulletins that were released every few months on Westinghouse appliances. They include tips on servicing, new procedures and product changes.


Automatic Washers & Dryers
Published by:
Westinghouse
1962 268 176mb $12.99
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Thumbnail Image of Download 1963-1965 Westinghouse Service Beacons
Here is a random sampling of Westinghouse Service Beacons from '63 thru '65 These are service bulletins that were released every few months on Westinghouse appliances. They include tips on servicing, new procedures and product changes.


Automatic Washers & Dryers
Published by:
Westinghouse
1965 274 218mb $12.99
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Thumbnail Image of Download 1972 Kenmore Washer Owners Manual
Here is the owners manual, wash guide, parts list and installation instructions packed with every 600 series Kenmore automatic washer from 1972. Models include: 110.7204610, 110.7204660, 110.7205610, 110.7205660.


Automatic Washers
Published by:
Kenmore
1972 48 56mb $14.99
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Thumbnail Image of Download 1954 Kenmore Washer Owners Manual
Here is the complete use and care guide to the 1954 Kenmore Automatic Washer.


Automatic Washers
Published by:
Kenmore
1954 20 26mb $11.99
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Thumbnail Image of Download 1959 Kenmore Automatic Washer Owners Manual
Here is the complete owners manual and operating instructions to the middle of the line Kenmore Alphabet Automatic Washer from 1959.


Automatic Washers
Published by:
Kenmore
1959 20 28mb $11.99
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Thumbnail Image of Download Electrolux XII Vacuum Cleaner Owners Manual
Here is the complete owners manual and use/care guide to Electrolux Vacuum model XII.


Vacuum Cleaners
Published by:
Electrolux Vacuum (now Aerus)
1933 36 43mb $11.99
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Thumbnail Image of Download 1967 Easy Automatic Washer Service Manual
Here is the comprehensive service manual to Easy automatic washers from 1967. Models include: WA-355, WA-344, WA-323, WA-322, WA-3226, WA-321.

Sections include: Specifications, Features, Installation, Servicing and Troubleshooting.
Automatic Washers
Published by:
Easy
1967 60 72mb $12.99
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Thumbnail Image of Download Construction and Operation of the Bendix Home Laundry
Here is an early service manual for Bendix bolt-down front-loading automatic washers. It covers the pre-war models. Parts catalog at the end also covers post war models up to the early 1950's.

Sections include:
Construction and Operation
Installing
Servicing
The Business of Service
Washing Practice
Parts Catalog

Models: S-101, B-201, S-110, B-210, B-215, B-211, B-212
Automatic Washers
Published by:
Bendix
1941 181 182mb $14.99

25 Random Items from the Library
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Thumbnail Image of Download Early Frigidaire Refrigerator Service Manual Vol-3 1945 to 1951
This is a three volume comprehensive service manual for Frigidaire Refrigerators from the 1920's thru 1951. The set is a fascinating historical look at early Frigidaire home refrigeration.

Volume 3 Covers:
Full descriptions of 1945-47 I-Line Refrigerators, 1947-1948 J-Line Refrigerators, 1949 K-Line Refrigerators, 1950 M-Line Refrigerators and 1951 O-Line Refrigerators.

This volume is meant to be used with VOLUME 2 which covers more in-depth theory and servicing of rotary compressor models.

VOLUME 1 is located here for the earliest models.

Manual model images and specifications, wiring diagrams, troubleshooting and full servicing information.

Models mentioned:
1945-1946-1947 Refrigerators:
AHI-4
DI-7
CDI-9
AHI-6
DPI-7
CPDI-7
SI-7
DI-9
CPDI-9
MI-7
CDI-7

1948 Refrigerators:
AJ-6
SJ-6
MJ-6
MJ-7
MJ-9
MJ-11
DJ-7
DJ-9
DJ-11
CIJ-10

1949 Refrigerators:
ML-77
ML-93
DL-70
AL-60
ML-60
ML-77P
ML-93P
ML-115
DL-7
DL-86
DL-86P
DL-105
IL-80
IL-100


1950 Refrigerators:
AM-43,
AM-43F
DM-90
DM-90P
DM-107
DM-107P
MM-92
MM-110
AM-60
MM-74
MM-74P
MM-76
MM-76P
SM-60
SM-76
SM-76P
IM-80
IM-100
1M-lOOP

1951 Refrigerators:
AO-43 Apartment House, 4.3 cu. ft.
AO-43F Apartment House, 4.3 cu. ft., Flat Top
AO-60 Apartment House, 6 cu. ft.
SO-60 Standard, 6 cu. ft.
SO-73 Standard, 7.3 cu. ft.
SO-82 Standard, 8.2 cu. ft.
SO-92 Standard, 9.2 cu. ft.
SO-110 Standard, 11 cu. ft.
MO-71 Master, 7.1 cu. ft.
MO-81 Master, 8.1 cu. ft.
MO-81P Master, 8.1 cu. ft. Porcelain
DO-90 Deluxe, 9 cu. ft.
DO-90P Deluxe, 9 cu. ft. Porcelain
DO-107 Deluxe, 10.7 cu. ft.
IO-80 Imperial, 8 cu. ft.
IO-100 Imperial, 10 cu. ft.
Refrigerators/Freezers
Published by:
Frigidaire
1951 177 182mb $14.99
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Thumbnail Image of Download 1953 Hotpoint Laundry Appliances Brochure
Here is a beautifully illustrated brochure for the 1953 Line of the Hotpoint automatic washer, dryer and ironer.


Automatic Washers & Dryers
Published by:
Hotpoint
1953 18 31mb $8.99
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Thumbnail Image of Download You will never fight frost again with your new Frigidaire Frost-Proof REFRIGERATOR-FREEZER
Full owners manual/care and use guide for Frigidaire 1959 refrigerator/freezers models FP-142-59 and FP-124-59.


Refrigerators/Freezers
Published by:
Frigidaire
1959 24 13mb $12.99
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Thumbnail Image of Download 1956 Kelvinator Food-a-Rama and Refrigerator-Freezer Brochures
Here are some wonderful brochures highlighting the 1956 line of Kelvinator Refrigerator-Freezers. Full images and specifications for each model included.


Models include: Food-a-Rama K89-F16, K67-F12, K46-F11, K44-F11, K46Z-F11, K22-Z8.
Refrigerators/Freezers
Published by:
Kelvinator
1956 16 27mb $8.99
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Thumbnail Image of Download Kelvinator Dishwasher Use and Care Guide
The complete owners manual to Kelvinator D&M style dishwashers.


Dishwashers
Published by:
Kelvinator
1980 12 5mb $11.99
Add to download cart
Thumbnail Image of Download NuTone Built-in Food Center Brochure
Brochure highlighting the NuTone Built-In Food Processing Center, built right into your counter top. Shows off the Blender, Shredder, Mixer, Grinder, Juicer and Sharpener.


Small Appliances
Published by:
NuTone
1961 2 4mb $8.99
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Thumbnail Image of Download 1946-1951 Frigidaire Electric Range Service Manual
Complete Service Manual including wiring diagrams for the GM Frigidaire Electric Ranges for 1946-1951 Models.

Models include: BI-17, BI-17C, BI-60, RJ-30, RJ-10, RJ-20, RJ-30, RJ-40, RJ-60, RJ-70, RK-3, RK-3D, RK-4, RK-10, RK-20, RK-40, RK-60, RK-70, R-15, RM-10, RM-35, R-17, RM-17, RM-45, RL-45, RM-3, RM-27, RM-65, RM-4, RM-30, RM-75, R0-10, R0-20, R0-30, R0-35, R0-40, R0-50, R0-60, R0-70.

If you are looking for the parts catalog to these models, please check this document:
1942-1952 Frigidaire Parts Catalog
Ranges/Stoves
Published by:
Frigidaire
1952 93 112mb $14.99
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Thumbnail Image of Download Beautiful 1958 GE Wall Mounted Refrigerator-Freezer Brochure
Here is a great brochure with beautiful illustrations and full specifications for GE's very popular wall mounted refrigerator-freezer.

Eye-Level Accessibility. Just reach in a pick out the foods you want. Fresh and frozen foods are easy to see...easy to reach without stooping or bending!
Refrigerators/Freezers
Published by:
General Electric
1958 2 3mb $8.99
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Thumbnail Image of Download Corning Counter-Top Ranges Book and Brochure
Here is a look at Corning's glass top ranges, the first smooth-top electric ranges produced in the USA. Book shows features of ranges along with cookware that was included when you purchased a new corning range. Full color brochure at end of file as well.

Models include:
Gourmet series Cooktop K-32CR and K-19BR
Built-In Oven O-24AT
Family Series Cooktop K-35CR
Double Oven O-24BT
Full Size Ranges: R-30JB, R-30DB, R-30EB, S-30JB
Counter Saver: CS-16x20, csP-16X20
Ranges/Stoves
Published by:
Corning
1973 28 13mb $8.99
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Thumbnail Image of Download 1956 Barton Automatic Washer Service Manual
Here is the complete service for Barton Automatic Washer models: AS256A, A256A, A356A, A456A.

These model show a shift in the 1956 line to a nearly complete Beam produced washer.
Automatic Washers
Published by:
Barton
1956 36 27mb $12.99
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Thumbnail Image of Download Reddy Kilowatt Canning Guide
Here is an adorable electric company circular from the late 1940's on how to can foods. Information includes how to can with the standard Hot Water Bath method as well as Pressure Cooker methods. Includes many canning recipes as well.


Miscellaneous
Published by:
NSP
1948 32 26mb $8.99
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Thumbnail Image of Download Maytag Technical Bulletin 1 and 2
Technical bulletins produced by Maytag describing their Automatic Washer and Dryer cycles, the advantages surrounding them and reasons behind their design.


Automatic Washers
Published by:
Maytag
1974 7 4mb $8.99
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Thumbnail Image of Download General Electric Automatic Washer Service Manual
Here is a comprehensive service manual for all belt-drive GE Washers, starting from the first Filter-Flo models all the way up to end in 1995. Great information on both troubleshooting issues as well as disassembly and replacement of parts. Full section on complete transmission rebuilding as well.

Also includes a section on how to test and fix the Versatronic clutch system! The end of the file has a section dedicated to the Japanese made portable GE Impeller washers from the 1970's.
Automatic Washers
Published by:
General Electric
1980 100 68mb $12.99
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Thumbnail Image of Download The GE Review
The GE Review was an engineering magazine created to report on the advances of technology of the time, including advances in Home Appliances.

Articles in July 1952 issue...


Editorial: The Fourth of July

New Switchgear Laboratory Goes into Operation
Late last month on the flatlands of southwest Philadelphia, GE’s new high-capacity switchgear development laboratory was officially dedicated. With Company spokesmen looking ahead to an annual U.S. power consumption of possibly a trillion kw-hrs by 1965—more than triple the amount now being used—the new laboratory will aid in the development of switch- gear of higher ratings to keep pace with this phenomenal growth. continued…

Engineering the Automatic Washer
The automatic clothes washer is a simple device—to the housewife. She throws in the laundry, sets a control dial, and goes about her telephoning. A short time later she removes the laundry—washed and damp-dried.

Simply stated, the function of a domestic washing machine is to get the laundry clean, rinse out the detergent, and extract most of the water. For a third of the century these operations were performed with a machine in which the laundry was manually lifted from the tub and fed through a water- extraction device. Most of these devices were wringers, powered by the washing- machine motor. A limited number were the centrifugal-extraction type using the same or a separate tub. continued…

Stopping Ships
Even with modern navigating and communication aids there are times when things get out of hand and a collision ol ships appears imminent. The need for meeting this situation—rare though it may he—has an influence on the design of ships’ power plants.

Most large and fast ships are powered bv a steam turbine that drives the propeller through suitable gearing and shafting. The astern power that is used for stopping a ship is provided by a comparatively small separate section of the main turbine. The question immediately arises as to why the astern element can’t be given the same power as the ahead element. Well, it can. The simplest arrangement would he another turbine of the same size geared to drive the propeller backwards. continued…

Ferromagnetography
Contrary to general belief printing did not originate with Gutenberg; to the ancient Chinese belongs the credit. They made engravings—used mainly for printing on silk cloth—by carving figures out of wooden blocks. Later, around 1120 BC. they introduced wooden blocks of movable type.

Modern printing, on the other hand, began in the middle ages—about the year 1423. It was during this period that Johann Gutenberg, a German stonemason, had the idea of printing with movable type. So he set about his skill, cutting alphabets out of small wooden blocks to be used for typesetting. A friend advised him to use metal instead of wood, since it wouldn’t wear out so easily. This he did. As you can imagine, this task required many years and a large expenditure of money. He financed his operations by borrowing money on the type he’d already completed. Then, to prove to his creditors and the many cynics the worth of his efforts, he completely reproduced the Bible in print. continued…

Cool Breezes — Story of the Electric Fan
Fans preceded written history by many centuries. Some of the most ancient known fans were those of the Chinese dating back to 3000 BC. And ceremonial fans were used in 1700 BC by the reigning monarchs of Egypt and Assyria. Some thousand years later the "punkah" —a hand-swung lightweight ceiling-suspended fan—was introduced in India, and even today is still in use there.

From exquisitely made folding tans of the Japanese, followed by 17th century Paris creations of surpassing beauty, we come to the practical palm-leaf type and simpler folding fans of grandmother’s day.

It’s not possible to give the exact age of the electric fan—the youngest member of the ancient family of fans. But the earliest record of a U.S. patent awarded for an electric fan was in 1854. This was a ceiling-suspended assembly of several large fan blades, each hinged along one edge to a horizontal rotating arm driven by a battery-operated motor. Arms on the blades struck projections causing the blades to vibrate and thus agitate the air. continued…

Longer Life for Dry-type Transformers
Improvements in dry-type power transformers and their insulations is a good example of how electrical engineers are continually making progress in lengthening the life span of electric equipment and increasing its endurance to higher temperatures.

For many years insulations known as Class A were about the only ones available to the transformer designer. These insulations consisted of materials such as cotton, silk, or paper—impregnated with organic varnishes to give them additional mechanical and electrical strength. They were used in a medium of mineral oil or air. Such insulations were relatively inexpensive but a maximum allowable temperature limit of 105 C was necessary for reasonable life. continued…

The G10 Germanium Rectifier
In 1886 a German chemist by the name of Alexander Winkler found an unknown metal sulfide and isolated the element which he called germanium. It has a shiny metallic appearance, is extremely hard and brittle, and is recovered as a by-product in the smelting and refining of zinc ores.

Because germanium falls into group four of the periodic table, it has some of the chemical characteristics of the elements on either side of it. Germanium is both an electrical conductor and an electrical insulator, depending on its temperature, and is classed as a semiconductor. continued…

Nylon for Bearings and Gears
Although nylon is generally associated with such decorative items as stockings and sweaters, we have found that its versatility extends well into the fields of bearings, gears, and other workaday applications.
Nylon is tough at low7 temperatures, is resistant to abrasion, has strength in thin sections, is light in weight, has certain self-lubricating qualities, and is resistant to many chemicals. Properties are given in the table on the opposite page. Exact characteristics and specifications can be found in the literature put out by the manufacturers of nylon molding powders.

Bearing Tests - Of interest to design engineers is published data that shows the effect of wear on nylon when used as a bearing material. Results of tests using nylon against nylon, steel, and brass under various loads and speeds, and with various lubricants, are given on page 35. As you may suspect, the lowest rates of wear are found when nylon is run against nylon in a dry condition, as well as when nylon is run against steel lubricated with SAE 10 oil. When nylon is rubbed against brass, the metal flakes off and contaminates the hearing surface. continued…

The Unit Cost of Light
There’s more to figuring the cost of a lighting system than adding up the prices of fixtures, installation, and electricity. A tabulation of over-all annual costs that the customer may expect to pay appeals to the businessman, because it is expressed in his own language. Rut further analytical cost studies of operating and maintenance methods and lamp efficiencies may show you the way to worth-while savings or better lighting for the same expenditure.

To help you along this economic pathway a relatively simple formula has been devised. It is referred to as the "unit cost of light” method. In its most flexible form it deals with the raw light as generated by the lamps in just one fixture. Then, once the unit cost of light in dollars per million lumen hours is known, you can easily apply it to a specific installation if over-all costs are also desired. continued…

Added Kick for Turbojet Engines
Getting an 80-ton airplane into the air in a matter of seconds is no easy job. The problem is one of providing more than normal maximum thrust or "kick” at take-off. In the case of B-45 and B-47 jet bombers, their power plants (J-47 turbojet engines—one is shown on the adjacent page) were equipped with combustion-chamber water-alcohol injection systems for augmenting thrust.

Variations of these systems boost the take-off thrust from 15 to 25 percent or higher. As a result, heavy jet-powered aircraft can take off from minimum- length runways with maximum safety. continued…

Are We Ready for Railroad Electrification in the U. S.? .
Admittedly, widespread electrification in I lie United States is not just around the corner. Rut there is an element in the cost of railroad electrification and in the success of operation through the ensuing years that can not be settled too soon. This all-important factor is standardization. And standardization is so important primarily because it permits repetitive manufacture. Standardization, of course, offers other advantages that may be more familiar, but every day brings new evidence that a custom-designed article built in a job shop cannot compete with a highly engineered item produced under conditions of repetitive manufacture.

It is time for all who may have a hand in railroad electrification in the United States to start sifting out the alternatives and to find agreement on what may be the standard system of electrification in this country. Let us speak briefly about the prospects of electrification and [hen expand the theme of standardization. continued…

A Brightening Outlook - When will we see railroad electrification resumed in the United States? The answer depends largely on costs, with the cost of fuel or energy being a big part of the expense of locomotive operation.

When we compare the cost of diesel fuel with the cost of purchased electric power at the figures current today, we find them roughly equivalent. We are speaking, of course, of gallons of fuel oil or kilowatt-hours of electricity at the locomotive. As long as power costs in these two forms are even approximately equal, it is obvious that the diesel- electric locomotive with its lower investment is the correct answer for new installations. At the same time this approximate equality tells us that extensive electrified systems already installed should continue to be operated. continued…

New Safeguard for Protective Coatings
You can best define a plastics material as a synthetic organic substance. At some stage of production it’s plastic— capable of being shaped; or liquid— capable of being cast. Furthermore, it’s either thermoplastic or thermosetting. If thermoplastic, it softens under heat and can he remolded. If thermosetting, it sets under heat and can’t be remolded.

Phenolic materials are thermosetting plastics. And from practically the outset of the industry they’ve enjoyed an ever- expanding market. They take many and various forms. Probably the most familiar to you are radio cabinets, telephone handsets, buttons, tube bases, mechanical parts, and so on. continued…

Dollar-sign Engineering
The photo sequence beginning on the next page will show you how a value analyst operates—step by step—on a typical project. Here, it’s the timer for the automatic clothes washer. Because space doesn't permit us to show the results of the analysis on every part of the timer, we have selected one part as being typical. (In the actual project more than 30 individual parts of the timer were analyzed for value.)

It should be emphasized that nothing was wrong with the timer when we approached the Value Analysis Unit and requested a survey. The timer operated satisfactorily and costs were in line with similar products. But. as is the case with far-sighted management, they wanted to see if it wasn’t possible to further eliminate any unnecessary costs. continued…

Moisture vs Rubber Insulation
Although rubber compounds are used to waterproof such everyday items as overshoes, raincoats, and garden hoses, rubber compounds in general can’t be considered waterproof when used as an insulation for wire and cable.

What works on raincoats may not work on cables—the basic differences are: length of exposure; effect of moisture on the electrical properties. Cables insulated with rubber compounds must withstand years of continual exposure with a consequent absorption of moisture. And moisture absorption has proved to be a contributing factor in cable failures. continued…
Trade Publications
Published by:
The Review
1952 58 61mb $8.99
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Thumbnail Image of Download Operating Instructions for your Norge Automatic Washer
Operating instruction book for Norge Automatic washers model AWK1610.


Automatic Washers
Published by:
Norge
1971 8 4mb $11.99
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Thumbnail Image of Download Electrical Dealer Magazine - October 1952
Electrical Dealer Magazine is a fun magazine to read for any collector or enthusiast of vintage appliances, electronics and other vintage home products. This highly entertaining magazine covered the retail sales and merchandising areas of Major Appliances, Small Appliances, Small Electrics, Radios, Televisions and other electric home products from the mid-20th century. This was the Life and Look Magazine of the appliance world, in the same large size 10x13 format.


October 1952 Issue
25th Anniversary Issue


PART 1- THE PAST as recorded by ELECTRICAL DEALER
The Product Story- 20 page pictorial review of the history and significant developments in Appliances: Washers, Dryers, Ironers, Hot Water Heaters, Ranges, Refrigerators, Dishwashers, Vacuum Cleaners, Fans, Air Conditioners, Food Mixers, Housewares, Sewing Machines, Electric Blankets, Clocks, Electric Kitchens, Irons, Toasters, Radios, Television. For the Automatic Washer, they show the invoice of the very first sale of the Bendix in 1937!

The Dealer Story--Pioneers in retailing electrical appliances
The Salesman's Story- A new business was launched by specialists
The Distributor Story--The backbone of modern marketing
The Advertising Story-History of Appliance Advertising
The Time Payment Story- Financing plans make mass selling possible
The ELECTRICAL DEALER STORY-History of a growing magazine
Looking Back-Promotion ideas from the early days

PART II- THE PRESENT as a milestone of industry progress
The Fifth Freedom-A report to consumers on electrical living
There's Always Room At The Top- Little known facts about men in the news

PART Ill- THE FUTURE as viewed by marketing and advertising experts
The Presidents' Forum-Industry executives predictions
Marketing And Advertising Forum-The five -year outlook
Can These Be Tomorrow's "Growth Appliances"- A designer's conception
From Cubby Holes To Showrooms- Appliance centers go modern

Great full page ads including:

Laundry Equipment:
ABC-O-Matic Automatic Washer
Speed Queen Dryer and Wringer Washer
Laundry Queen "Truly" Automatic Washer
Bendix Washer and Dryer
Apex Automatic Washer and Dishwasher
Tide's Frigidiare Washer Promotion
Dexter Wringer Washers
Woman's Friend Wringer Washers
Whirlpool Washer and Dryer showing both St. Joseph and Clyde Plants
Thor Automatic and Semi-Automatic Washers
Easy Spindrier Washers and Easy Wringer
Hamilton Dryers

Dishwashers:
American Kitchens Dishwasher
Crosley Dishwasher

Vacuum Cleaners:
Royal
Lewyt
Hoover
Apex Strato-Cleaner
Cadallic
Universal Jet-99
Eureka
Trade Publications
Published by:
Electrical Dealer
1952 228 125mb $12.99
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Thumbnail Image of Download 1987 Maytag Jetclean Dishwashers and Food Waste Disposers
Here is a wonderful brochure showing all all of Maytag's great late 1980's dishwashers. Full images and specifications included.


Dishwashers
Published by:
Maytag
1987 8 15mb $8.99
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Thumbnail Image of Download 1973 Kenmore Washer Owners Manual - 700 Series
Here is the complete owners manual/operating instructions to the 700 series Kenmore automatic washer from approximately 1973.


Automatic Washers
Published by:
Kenmore
1973 36 27mb $11.99
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Thumbnail Image of Download 1972 Brandford-Grants Washer and Dryer Fold-Out Brochure
Here is a RARE piece of sales literature from Grant's who produced the Bradford name of laundry appliances. These machines were built by Franklin.

Full fold-out brochure highlighting their lines of washers and dryers with images and specifications included.
Automatic Washers & Dryers
Published by:
Bradford
1972 4 $8.99
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Thumbnail Image of Download Better, Easier Dishwashing with your Hotpoint Automatic Dishwasher
Owners manual for the Top of the Line Hotpoint Dishwasher.


Dishwashers
Published by:
Hotpoint
1965 16 10mb $11.99
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Thumbnail Image of Download 1975 Speed Queen Automatic Washer Brochures
Here is the full line of '75 Speed Queen automatic washers. Brochures include images of all machines, plus full details and specifications. Also included is a feature comparison chart between the models as well as a "Automatic Washer Features and Explanations" write up for sales people.


Automatic Washers
Published by:
Speed Queen
1975 21 20mb $8.99
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Thumbnail Image of Download Blackstone Automatic Washer Brochures
Brochures showing the top and middle of the line Blackstone Automatic Washers.


Automatic Washers
Published by:
Blackstone
1959 6 9mb $8.99
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Thumbnail Image of Download 1967 Sears Kenmore Automatic Roto-Rack Dishwasher Owners Manual
Here is the complete owners manual to all 1967 Front Loading Portable Kenmore Roto-rack dishwashers.

Models included: 587.71091, 587.71111 and 587.71131
Dishwashers
Published by:
Kenmore
1967 21 19mb $11.99
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Thumbnail Image of Download Complete Laundry Guide and Operating Instructions for your Kenmore
Sears produced some of the nicest looking owners manuals in the 50s and 60s and this one is no exception. This owners manual covers four automatic washers from 1964, Series included are the 800 (8 Cycle-Alphabet Push-Button Model), 70 Series (3 Cycle-2 Speed), 600 Series (3 Cycle-2 Speed), 500 Series (3 Cycle-2 Speed), 400 Series (1 Speed-1 Cycle)


Automatic Washers
Published by:
Kenmore
1964 36 23mb $11.99
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Thumbnail Image of Download 1962 to 1974 General Electric Refrigerator-Freezer Service Manual
Here is the complete and comprehensive service manual to all model GE refrigerator/freezer combinations.

Model series include: TBF, TCF, TDF, TFF.

Major Sections include (with sub-sections):
General, Cabinet Service, Electrical Parts, Diagnosis, Ice Maker, Custom Dispenser, Safety Practices.
Refrigerators/Freezers
Published by:
General Electric
1974 278 103mb $14.99

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Please note that all publications presented here at Automatic Ephemera are on average between 35 and 85 years old. This information is presented as a educational/historical reference on vintage products of the past. Any trademarks or brand names appearing on this site are for nominative use to accurately describe the content contained in these publications. The associated trademarks are the sole property of their registered owners as there is no affiliation between Automatic Ephemera and these companies. No connection to or endorsement by the trademark owners is to be construed.