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Electrical Merchandising Magazine - February 1957


Published by Electrical Merchandising in 1957-- Electrical Merchandising is a fun magazine to read for any collector or enthusiast of vintage appliances, electronics and other vintage home products. This highly entertaining magazine covered the retail sales and merchandising areas of Major Appliances, Small Appliances, Small Electrics, Radios, Televisions and other electric home products from the mid-20th century. This was the Life and Look Magazine of the appliance world, in the same large size 10x13 format.

Index of the September 1957 Issue


Full Page Vintage Ads:
Speed Queen Washers and Dryers, Hotpoint Microwave Electronic Cooking, Hoover Floor Polishers, Radion Television Antennas, General Electric Automatic Washer, Toastmaster Heaters, Waste King Disposers, Westinghouse Heaters, Magic Chef Gas Ranges, Pittsburg Plate Glass, Olympic Hi-Fi, Tide Detergent, Electric Steam Radiators, Aetna Life, Steelman Hi-Fi and Record Players, Ironrite Ironers, Commercial Credit, Quaker Heaters, General Electric Refrigerators, DuMont Television Sets, Better Homes and Gardens Magazine, Hotpoint Television Sets, Regina Vacuum and Polisher, Universal Vacuum Cleaners, FSP-Whirlpool Factory Specification Parts, Chromolux Range Elements, Mallory Batteries, General Slicing Machines, Caloric Gas Ranges, Oster Small Appliances, National Cash Register, Progressive Farmer, BVI Small Appliances, Bell & Howel Tape Recorders, Cory Fresh'nd-aire Heaters, Sylvania Halolight Television Sets.

Double Full Page Vintage Ad Spreads:
Westinghouse Television Sets, McCalls Magazine, Hamilton Beach Small Appliances and Vacuum Cleaners, Chicago Tribune, Amana Refrigerator-Freezers, Whirlpool Complete Kitchens, United Staets Steel, General Electric Promotions, Laides Home Journal, Youngstown Kitchens, Johnson-Wax Convertible Polisher, Frigidaire Automatic Washers and Dryers, Ray-O-Vac Batteries, RCA-Victor Television Sets, General Electric Kitchens, Universal Coffee-Matic, RCA-Victor Record Players, Readers Digest Magazine, Admiral Television Sets, Good Housekeeping Magazine, Voice-of-Music Record Players/Hi-Fi, General Electric Television Sets, Eureka Vacuum Cleaners, Magnavox Hi-Fidelity, Motorola Stereo Hi-Fi.

3+ Page Vintage Ads or Catalogs:
Westinghouse Appliances for 1958 (8 pages), Whirlpool Automatic Washers and Dryers for 1958 (8 pages), Dormeyer Small Appliances (6 pages), Maytag Halo-of-Heat Dryers (3 pages), Ingraham Clocks (5 pages), Philco Bendix Washers, Dryers and Combos for 1958 (5 pages), Norge Automatic Washer and Dryer for 1958 (4 pages), Columbia Phonographs and Hi-Fi (6 pages), Webcor Tape Records and Sound Systems (4 pages).

Other Ads:
West Bend Coffee Makers, Metal-Ware Coffee Makers, Beldon Electrical Cords, Dexter Washing Machines, Driver-Harris Chrome, Grundig Majestic Radios, Remington Rand Shavers, Phonola Phonographs, Arvin Heaters, Lamb Electric Motors, Roper Gas Ranges, Arvin Radios, Crestwood Electric Blankets, Duratub sinks, Toastmaster Water Heaters, Salton Hotray, Yellow Pages, Pentron Tape Recorders, Tung-Sol Vacuum Tubes.

Featured Articles:

  • Trends—Region by Region

  • Economic Currents

  • Seven Marks of the Successful Dealer

  • The Loudspeaker—Letters from our Readers

  • The Golden Sound of Hi-Fi

  • Here’s How to Sell Hi-Fi

  • Selling Tape Recorders

  • Sales Keep Growing for a Camera Store

  • Whirlwind with Washers

  • Portable Radio Sales by the Thousands

  • Major Appliance Service: Repairing Dishwashers

  • From Record Shop to Hi-Fi Store

  • Vacuum Tube Business Never Goes Bad

  • Why Moisture Makers Sell at List

  • Electric Appliance News—New Products

  • News—-Trade Report

  • Narda School

  • Scheduled Meetings

  • Music Merchants Show

  • Color T.V. Schedule



Introduction of New Products for 1957/1958 Section - (1 to 5 paragraphs about each product):
RCA-Whirlpool Washers and Dryers, Tappan Electric Ranges, Kelvinator Washers and Dryers for 1958, Frigidaire Washers and Dryers for 1958, Toastmaster Coffeemaker, Mitchell Heat Pump Air Conditioners, Speed Queen Washers and Dryers for 1958, Hoover Steam-Dry Irons, Fresh'nd-Aire Heaters, Thermador Oven, Farberware Cooking Appliances, Nesco Cooking Appliances, Swing-Away Can Opener, Toastmaster Heaters, Lasko Dutch Oven, Westinghouse Electric Blanket, Cory Percolators, Schick and Lady Schick Shavers, Royal-Matic Coffeemaker, Lasko Griddle, RCA-Whirlpool Gas Washer-Dryer Combination, BVI Can Opener, Party-Q Hand Vacuum Cleaner, Nesco Fryette Deep Fryer, Salton Hot-tray, Ampere Baseboard Heaters, Toastmaster Irons, Heatmore Heaters, Westinghouse Heaters, Cory Can Opener, Lasko Skillet, Toastmaster Toaster, Themador Heater, Nesco Fryette, Dustronic Precipitator, Duo-Therm Heater, Constellation Fan, Sunbeam Repair Kit, Wood Water Heater, Chico Portable Dishwasher, Dominion Toaster, Hamilton Beach Frypan, Admiral Built-In TV, Motorola 1958 Television Line, General Electric Radios, Columbia Transistor Radio, Philco Radio Line, Motorola Radio Line, Westinghouse Hi-Fi Line, Stromberg-Carlson Hi-Fi, Philco Phonographs, Motorola Hi-Fi Line, Olympic Hi-Fi, Columbia 1958 Hi-Fi Line, Granco Hi-Fi, Rayovox Intercom, Gerrard Record Player, Buton Transistor Record Player, Tele-Tone Phone.


Number of Pages: 230
File Size: 131mb
Download Fee: $12.99

  Add Electrical Merchandising Magazine - February 1957 to cart
Please note that all publications presented here at Automatic Ephemera are on average between 35 and 85 years old. This information is presented as a educational/historical reference on vintage products of the past. Any trademarks or brand names appearing on this site are for nominative use to accurately describe the content contained in these publications. The associated trademarks are the sole property of their registered owners as there is no affiliation between Automatic Ephemera and these companies. No connection to or endorsement by the trademark owners is to be construed.


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For license and copyright information related to these materials please click here.

Please note that all publications presented here at Automatic Ephemera are on average between 35 and 85 years old. This information is presented as a educational/historical reference on vintage products of the past. Any trademarks or brand names appearing on this site are for nominative use to accurately describe the content contained in these publications. The associated trademarks are the sole property of their registered owners as there is no affiliation between Automatic Ephemera and these companies. No connection to or endorsement by the trademark owners is to be construed.