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Silver Anniversary of the First Maytag Automatic


Published by Maytag in 1974-- "In 1949 the first Maytag automatic washers rolled down the lines at Maytag's brand new Plant 2 in Newton, IA. On these pages we take a nostalgic look at what those 25 years have wrought -- in product, in place facilities, in employees and in dealers."

Number of Pages: 4
File Size: 3mb
Download Fee: $4.99

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Please note that all publications presented here at Automatic Ephemera are on average between 35 and 85 years old. This information is presented as a educational/historical reference on vintage products of the past. Any trademarks or brand names appearing on this site are for nominative use to accurately describe the content contained in these publications. The associated trademarks are the sole property of their registered owners as there is no affiliation between Automatic Ephemera and these companies. No connection to or endorsement by the trademark owners is to be construed.


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Here is an automated summary of some of the text contained in:
Silver Anniversary of the First Maytag Automatic
Published in 1974

Important: Please note the summary text below was created by electronically reading the scanned images with optical character recognition software (ocr). OCR technolgoy is not yet perfected and you might see some spelling and formatting errors in the preview text below. These errors are not actually in the final product, the download file you will receive is a pure clean high-resolution scan of the original document, containing all text, graphics and photos exactly as originally printed.
Page 1:

The Silver Anniversary of the Maytag automatic washer

Page 2:

The company's Plant 2 manufacturing complex in Newton, Iowa, is being observed this year.

A program aimed at making consumers aware of the extraordinary value of today's automatic washer is one aspect of the anniversary that is being emphasized; another is the impact that the automatic washer has had on the company's growth.

Special Silver Anniversary identification is being placed on a middle-of-the-line Maytag automatic washer that has been designated as the Silver Anniversary model. In the spirit of the anniversary, the Maytag symbol has been revised to blue on silver nameplate to replace the standard symbol. The anniversary symbol will appear on all company letterheads, advertisements, publications and dealer agreements in 1974.

Advertising and promotions relating to the Silver Anniversary are being built around the consumer value of today's Maytag automatic, as compared to the 1949 Maytag automatic, called the AMP model.

Despite the rise in the cost of living and the decreased purchasing power of today's dollars, the price of a Maytag automatic washer in 1974 is about the same as it was for the first Maytag automatic AMP in 1949.

Company sales 25 years ago were a record $68.5 million an impressive figure in those post-war days, especially in light of the fact that most of the sales came from wringer washers. But those record sales represent only about a third of the 1973 total, which topped the $226 million mark.

The importance of the automatic washer was fully realized only nine years after it was first put into production by Maytag in 1949. The year 1958 is historic for the company because that is the first year in which automatic washer sales exceeded those of wringer washer sales.

The automatic washer also has had a key role in the growth of the company's physical plant and equipment in the last quarter century. (Continued on page 4)


1949- The Model AM or AMP automatic washer offered the homemaker two primary features -a fully automatic cycle, and a choice of hot or warm wash water. Those first automatics were retailed by dealers at slightly under $300.

1974 - Maytag's A407 automatic is one of six in the current automatic washer line. It offers today's homemakers a virtually endless list of wash and rinse speeds, temperatures, water levels, tub sizes, etc., built to accommodate today's broad fabric range. But two things haven't changed: basic product dependability-and the price. Today retailers sell that Model A407 at slightly under $300!

IN 1949 the first Maytag automatic washer rolled down the lines at Maytag's brand new Plant 2 in Newton, Iowa. On these pages we take a nostalgic look at what those 25 years have wrought-in product, in plant facilities, in employees and in dealers. We mark this milestone with considerable corporate and marketing activity in 1974, including a worldwide search for the oldest Maytag automatic washer still in use.

ART THOMAS, Flint Michigan, is one of the many Maytag dealers that has merchandised Maytag products for over 25 years. He has brought Maytag product dependability and prompt, efficient service to thousands of consumers. At left, in 1949 Mr. Thomas demonstrates one of the first Maytag automatics. Below left, is his original store that year. Here, Mr. Thomas today at one of his two stores.

Page 3:

PLANT #2, NEWTON

Maytag's major production facilities have grown nearly ten times over since 1949. We show the original factory at left, and you can identify its dimensions by the lower roof line in the center of today's dramatically expanded facilities below. As reported, major expansions are planned today and, like the original factory and every addition, they have been financed totally from working capital.

THE EMPLOYEE

There are many Maytag men and women who helped produce the original Maytag automatic washer in 1949 and who remain as one of the dependability people today. In 1949 Chuck Crews was 23 years old. Today Chuck is a working foreman in automatic assembly, the father of two married sons, and has been an eyewitness to Maytag's production facility growth.
Page 4:

The Maytag Plant 2 facility, which was built in 1949 specifically for the manufacture of automatic washers, has grown over the years to where it now is six times its original size and has nearly 1.5 million square feet of floor space. In 1974, the plant is still used for the manufacture of automatic washers, but added to the assembly lines has been dryers. There are also support departments for the production of components for Maytag kitchen appliances and wringer washers.

In all, since 1949, the company has invested nearly $95 million for additions, new equipment and modernization. Much of the money was spent at Plant 2. Millions more are earmarked for Plant 2 as part of an expansion program that will increase the company's productive capacity by approximately 75 percent in the next five to eight years. Work on the first phase of this project was started this year.

Twenty-five years after Plant 2 was completed, work continues at the area to expand the manufacturing facilities to keep pace with growth. Here, workmen prepare the site for a 60,000-square-foot addition to a company warehouse building.

Thousands more square feet of manufacturing space will be added to the Plant 2 complex in the near future as part of an expansion program to increase Maytag's productive capacity by 75 percent in the next five to eight years.

Dotted lines show projects in the first phase of the expansion program.


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Thumbnail Image of Download 1960 Philco Automagic Washer Brochures
Here are some beautiful brochures for the 1960 line of Philco Automagic Washers. Illustrations and Specifications included.

Models shown: W-208, W-206, W-204, W-202 and W-200.

Please note the originals had some minor water damage on them so there are some water spots or slightly blurry spots. However these are still very readable and super fun to look at.
Automatic Washers
Published by:
Philco
1960 14 22mb $5.99
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Thumbnail Image of Download 1959 Philco Duomatic Combination Washer-Dryer Brochure
Here is a wonderful brochure for the Philco's first 27" combination washer/dryer. Illustrations and Specs included for model: CE-794.


Combination Washer/Dryers
Published by:
Philco
1959 4 39mb $5.99
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Thumbnail Image of Download 1960 Philco Automagic Dryer Brochures
Here are some beautiful brochures for the 1960 line of Philco Automagic Dryers. Illustrations and Specifications included.

Models shown: DE-608, DE-606, DE-604, DE-602 and DE-600.

Please note the originals had some minor water damage on them so there are some water spots or slightly blurry spots. However these are still very readable and super fun to look at.
Clothes Dryers
Published by:
Philco
1960 10 15mb $5.99
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Thumbnail Image of Download Early Frigidaire Refrigerator Service Manual Vol-1 1925 to 1936
This is a three volume comprehensive service manual for Frigidaire Refrigerators from the 1920's thru 1951. The set is a fascinating historical look at early Frigidaire home refrigeration.

Volume 1 Covers:
Refrigerators prior to 1933 (Low Side Float System),

1933 to 1936 Reciprocating Models (High Side Float System),

1933 to 1936 Rotary Models (Restrictor System)

Manual contains mechanical and refrigeration theory and primer, model images and specifications, wiring diagrams, troubleshooting and full servicing information.

VOLUME 2 is located here for the 1937-1942.
VOLUME 3 is located here for the post-war models.

Models mentioned in Volume 1:
P-4, AP-5, AP-6, AP-7-1, AP-7-2, AP-9, AP-12, AP-18, B-5, B-5-2, B-9, B-15, D-4, D-5, D-6, D-7-2, D-9, D-12, L-5, LP-5, M-5, M-5-2, M-7, M-9, M-12, M-15, MP-5, MP-7, MP-9, MP-12, MP-15, P-9, P-15, PT-5, T-5, TP-5, V-5, EE-5, VP-5, I, G-3, G-4, GR-4, G-5, G-6, MC-9, MC-12, W-3, W-4, W-5, W-6, W-8, W-10, W-12, W-18, WP-7, WP-8, WP-10, WP-13, WA-3, WPA-3, AHM-3330, AHM-4830, AHM-4840, AHM-5340, AHM-5750, ML-37, ML-48, ML-64, ML-4837, ML-4848, ML-5764, ML-4, ML-5, ML-6, ML-4840, ML-4850, ML-5760, S-4, S-5, S-6, WP-4, WP-5, WP-6, WP-18, SD-4, SD-6, S-4840, S-4850, S-5760, SL-43, SL-63, SL-73.
Refrigerators/Freezers
Published by:
Frigidaire
1951 184 177mb $8.99
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Thumbnail Image of Download Early Frigidaire Refrigerator Service Manual Vol-2 1937 to 1942
This is a three volume comprehensive service manual for Frigidaire Refrigerators from the 1920's thru 1951. The set is a fascinating historical look at early Frigidaire home refrigeration.

Volume 2 Covers:
Rotary Compressor Analysis
Miscellanous and Supplimentary Information
Full descriptions of 1937, 1938, 1939, 1940, 1941 and 1942 model refrigerators.

Manual contains mechanical and refrigeration theory and primer, model images and specifications, wiring diagrams, troubleshooting and full servicing information.

VOLUME 1 is located here for the earliest models.
VOLUME 3 is located here for the post-war models.

Models mentioned in Volume 2:
1937 Refrigerators:
Dulux Finished Cabinets
D 3-37 Master 4-37
DRS 5-37 Master 5-37
DRS 6-37 Master 6-37
DRS 7-37 Master 7-37
Master 8-37
Porcelain Finished Cabinets
DeLuxe 5-37 DeLuxe 8-37
DeLuxe 6-37 Imperial '37
DeLuxe 7-37

1938 Refrigerators:
Dulux Finished Refrigerators
D3
TD3
Special S-38
Special 6-38
Special 7-38
Master 4-38
Master S-38
Master 6-38
Master 7-38
Master 8-38
Porcelain Finished Refrigerators
DeLuxe S-38 Imperial
DeLuxe 6-38
DeLuxe 7-38 WP-19
DeLuxe 8-38

1939 Refrigerators:
DA Model Refrigerators:
TDA-3
DA-3
DA-4
Super Value 6-39.
Special Model Refrigerators:
Special 5-39
Special 6-39
Master Model Refrigerators :
Master 4-39
Master 5-39
Master 6-39
Master 8-39
Cold-Wall Model Refrigerators:
Cold-Wall 6-39
(Dulux Exterior)
Cold-Wall8-39
(Dulux Exterior)
Cold-Wall5-39
(Porcelain Exterior}
Cold-Wall 6-39
(Porcelain Exterior)
Cold-Wall8-39
(Porcelain Exterior)
Cold-Wall Imperial and WP-19.

1940 Refrigerators:
Table Top Model:
TDB-3
Super Value Refrigerators:
sv 3
SV4
sv 6-40
sv 8-40
Master Refrigerators:
M 5-40
M 6-40
DeLuxe Refrigerators:
D 5-40
D 6-40
Cold-Wall Master Refrigerators:
CWM 5-40
CWM 6-40
Cold-Wall DeLuxe Refrigerators:
CWD 6-40
CWD 8-40
Cold-Wall Imperial Refrigerators:
CWI 6-40
CWI 8-40
CWI 13
WP-19

1941 Refrigerators:
1941 "S" and "R" Model Refrigerators:
(See Table I-VI.)
S 3 (Flat top only) See 1940 TDB-3
S 4
S 6-41
R 6-41
1941 "M" and "L" Model Refrigerators:
(See Table 2-VI)
M 6-41
MP 6-41
L 6-41
L 8-41
1941 Cold-Wall Model Refrigerators:
(See Table 3-VI)
C 6-41
CP 6-41 c 9-41
CD 6-41
CPD 6-41
CPD 9-41
CPD 13-41
WP 19

1942 Refrigerators
AH 6
S 7-42
M7-42
M P7-42
D 7-42
DP 7-42
D 9-42
CD 7-42
CPD 7-42
CPD 9-42
CPD 13
WP 19

Refrigerators/Freezers
Published by:
Frigidaire
1951 177 182mb $8.99
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Thumbnail Image of Download Early Frigidaire Refrigerator Service Manual Vol-3 1945 to 1951
This is a three volume comprehensive service manual for Frigidaire Refrigerators from the 1920's thru 1951. The set is a fascinating historical look at early Frigidaire home refrigeration.

Volume 3 Covers:
Full descriptions of 1945-47 I-Line Refrigerators, 1947-1948 J-Line Refrigerators, 1949 K-Line Refrigerators, 1950 M-Line Refrigerators and 1951 O-Line Refrigerators.

This volume is meant to be used with VOLUME 2 which covers more in-depth theory and servicing of rotary compressor models.

VOLUME 1 is located here for the earliest models.

Manual model images and specifications, wiring diagrams, troubleshooting and full servicing information.

Models mentioned:
1945-1946-1947 Refrigerators:
AHI-4
DI-7
CDI-9
AHI-6
DPI-7
CPDI-7
SI-7
DI-9
CPDI-9
MI-7
CDI-7

1948 Refrigerators:
AJ-6
SJ-6
MJ-6
MJ-7
MJ-9
MJ-11
DJ-7
DJ-9
DJ-11
CIJ-10

1949 Refrigerators:
ML-77
ML-93
DL-70
AL-60
ML-60
ML-77P
ML-93P
ML-115
DL-7
DL-86
DL-86P
DL-105
IL-80
IL-100


1950 Refrigerators:
AM-43,
AM-43F
DM-90
DM-90P
DM-107
DM-107P
MM-92
MM-110
AM-60
MM-74
MM-74P
MM-76
MM-76P
SM-60
SM-76
SM-76P
IM-80
IM-100
1M-lOOP

1951 Refrigerators:
AO-43 Apartment House, 4.3 cu. ft.
AO-43F Apartment House, 4.3 cu. ft., Flat Top
AO-60 Apartment House, 6 cu. ft.
SO-60 Standard, 6 cu. ft.
SO-73 Standard, 7.3 cu. ft.
SO-82 Standard, 8.2 cu. ft.
SO-92 Standard, 9.2 cu. ft.
SO-110 Standard, 11 cu. ft.
MO-71 Master, 7.1 cu. ft.
MO-81 Master, 8.1 cu. ft.
MO-81P Master, 8.1 cu. ft. Porcelain
DO-90 Deluxe, 9 cu. ft.
DO-90P Deluxe, 9 cu. ft. Porcelain
DO-107 Deluxe, 10.7 cu. ft.
IO-80 Imperial, 8 cu. ft.
IO-100 Imperial, 10 cu. ft.
Refrigerators/Freezers
Published by:
Frigidaire
1951 177 182mb $8.99
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Thumbnail Image of Download 1948 Westinghouse Laundromat Automatic Washer Owners Manual
Here is the complete owners manual and use and care guide to the 1948 Westinghouse Laundromat. I believe this was the first Westinghouse front-loading washer model to incorporate a single door design.


Automatic Washers
Published by:
Westinghouse
1948 40 21mb $5.99
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Thumbnail Image of Download 1956 Frigidaire Imperial Washer Owners Manual
Here is a special edition of the 1956 Frigidaire washer owners manual. It was made specifically for the Imperial Unimatic model, WI-56.


Automatic Washers
Published by:
Frigidaire
1956 24 14mb $5.99
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Thumbnail Image of Download 1953 General Electric Washer and Dryer owners manual
Carefree Washdays the GE Way! Complete owners manual and use/care guide to both the 1953 General Electric automatic washer and clothes dryer.


Automatic Washers & Dryers
Published by:
General Electric
1953 68 30mb $5.99
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Thumbnail Image of Download Frigidaire Tech-Talk Introducing the WO-65 Automatic Washer
Here is one of the earliest issues of Tech-Talk (#7). It's main focus is the introduction of the WO-65 Frigidaire Automatic Washer.


Automatic Washers
Published by:
Frigidaire
1950 12 13mb $5.99
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Thumbnail Image of Download 1955 Frigidaire Dryer Tech-Talk Service Manual
Here is the complete service manual to the 1955 models of Frigidaire clothes dryers. Models DV-35 and DV-65.

Complete servicing, troubleshooting and wiring diagrams.
Clothes Dryers
Published by:
Frigidaire
1955 16 14mb $5.99
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Thumbnail Image of Download 1957 Control-Tower Frigidaire Dryer Tech-Talk Service Manual
Here is the complete service manual to the 1957 models of Frigidaire clothes dryers. Models DI-57, DD-57 and DS-57, Di-1-57.

Complete servicing, troubleshooting and wiring diagrams.
Clothes Dryers
Published by:
Frigidaire
1957 24 22mb $5.99
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Thumbnail Image of Download Westinghouse Service Bulletin
Here are some very notable Westinghouse Service Bulletins displaying new Agitator information, model features charts, cycle charts and specifications for Westinghouse Automatic Washers.

Also included is a 1967 Dishwasher Utility bulletin entitled "You and Your New Dishwasher" - Helpful hints to get the best results.
Automatic Washers
Published by:
Westinghouse
1969 23 20mb $5.99
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Thumbnail Image of Download 1960s Hotpoint Washer-Dryer-Dishwasher Identifier
Here are models and images of the following Hotpoint Washers, Dryers and Dishwashers:

Automatic Washers: 1960 to 1963
Dryers: 1960 to 1963
Dishwashers: various 1958 to 1965 models
Automatic Washers & Dryers
Published by:
Hotpoint
1960 31 16mb $5.99
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Thumbnail Image of Download 1962 Dexter Quick-Twin and Standard Wringer Washers Brochures
Whimsical brochures by Dexter highlight features and specifications of their Philco-made wringer washers.

Models include:
3-D9, 3-D9P, 3-D7, 3-D7P, 3-D5, 3-D5P, 3-D3, 3-D3P, 3-D2, 3-D2P, 3-D1, 3-D1P, 1-DO, 1-DOP, 3-D4
Wringer Washers
Published by:
Dexter
1962 16 39mb $5.99
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Thumbnail Image of Download Blackstone Automatic Washers 250-350 Service Manual
Complete service manual to Blackstone washers from 1954 to 1958. Models 250 and 350.


Automatic Washers
Published by:
Blackstone
1957 52 39mb $7.99
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Thumbnail Image of Download 1960 Blackstone Automatic Washer Service Manual
Service manual to Blackstone Automatic washers models: WAA50, WAA60, WAC45, WAC55, WAC65 and WAC75.

Service manual claims this particular transmission design spins the tub at 680rpm which is one the better water extracting washers of the time.
Automatic Washers
Published by:
Blackstone
1960 23 17mb $5.99
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Thumbnail Image of Download Appliance Manufacturer Magazine - July 1957
Appliance Manufacturer is a fun magazine to read for any collector or enthusiast of vintage appliances, electronics and other vintage home products. This highly entertaining magazine covered the design and manufacturing areas of Major Appliances, Small Appliances, Small Electrics, Radios, Televisions and other electric home products from the mid-20th century.

Of particular interest:

Very cool article on GM Frigidaire appliance designers and how they work together in an atmosphere of creativeness.

Maytag introduces their Halo-of-Heat dryer.

GE Kitchen Center wins awards for GE designers and engineers.

Surprising number of new appliances at Chicago Summer Market show.
Trade Publications
Published by:
Appliance Manufacturer
1957 106 140mb $12.99
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Thumbnail Image of Download 1977 Hotpoint Appliances Catalog
Here is a complete product catalog from Hotpoint showing their complete line of major appliances.

Photos, descriptions and detailed specifications are included.
Full Catalog
Published by:
Hotpoint
1977 52 83mb $9.96
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Thumbnail Image of Download 1956 Philco Agitator Automatic Washer Service Manual
Here is the comprehensive service manual to all Philco agitator washers, pre-Automagic models.

Models include: W266, W264, W262, W268.

Sections include: Installation, Specifications, Major Assemblies, Service Procedures, Wiring Diagrams, Troubleshooting, Supplement model information.
Automatic Washers
Published by:
Philco
1956 41 24mb $7.99
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Thumbnail Image of Download 1956 Bendix Front Loading Automatic Washer Service Manual
Here is the comprehensive service manual to all 1956 Bendix automatic washers.

Models include: WFG-D.

Sections include: Cabinet, Clothes Door, Electrical Circuits and Cycles, Electrical Controls, Installation, Latch, Motor, Pump, Transmission, Specifications, Suspended Unit Assembly, Service Procedures, Water Inlet, Water Control.
Automatic Washers
Published by:
Bendix
1956 41 29mb $7.99
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Thumbnail Image of Download 1957 General Electric Dishwasher Service Manual
Complete service manual to 1957 General Electric built-in roll-out dishwashers.

Models include: SU80P and SU60P.

Sections include: Introduction, General Information, Specifications, Washing Process, Food Soils, Stain Removal, Service Quality of Dinnerware, Operations, Capacity, Detergent, Running the Dishwasher, Operating Cycle, Component Parts, Wiring Diagrams, Installation, Servicing, Troubleshooting and Parts.
Dishwashers
Published by:
General Electric
1957 79 64mb $7.99
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Thumbnail Image of Download 1973 Waste King Dishwasher Service Manual
Here is the comprehensive service manual to servicing most of the 1970's Waste King dishwashers. Updates through 1977 are included in this manual.

Models include: 410, 511,510, 575, 610, 711, 710, 777, 750, 878, 810, 811, 910, 911, 950, 979

Sections include full troubleshooting, repair, how to test and wiring diagrams.
Dishwashers
Published by:
Waste King
1973 63 47mb $7.99
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Thumbnail Image of Download Electrical Dealer Magazine - January 1955
Electrical Dealer Magazine is a fun magazine to read for any collector or enthusiast of vintage appliances, electronics and other vintage home products. This highly entertaining magazine covered the retail sales and merchandising areas of Major Appliances, Small Appliances, Small Electrics, Radios, Televisions and other electric home products from the mid-20th century. This was the Life and Look Magazine of the appliance world, in the same large size 10x13 format.

Highlights of this issue, including Norge, Whirlpool, Speed Queen and Hamilton Laundry ads...

Sales And Profit Outlook For '55
1955 Selling Schedule
Trade-Ins
Personalized Selling
Is Discount Selling Losing Its Punch?
What The Public Thinks About Discounting
The Winner: The Man Who Stays In Business
Mathematics Of Price Cutting
Margins, Franchises, and Fair Trade
"Sales Will Rise For Those Who Work"
Captive Election Audience Sees New Line
Complete Food Plan Training Pays Off
Check And Counter Check
They Call It 8 to 5
His Automatic Washers Speak
Contact Plan Produces TV Sales Daily
Selection And Color Boost White Goods Sales
Sales Clinic
News And Trends
New Products Section
News Of The Month
Trade Publications
Published by:
Electrical Dealer
1955 112 106mb $12.99
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Thumbnail Image of Download 1970 Frigidaire Skinny-Mini Washer Dryer Service Manual
In 1970 Frigidaire introduced the world's very first all-in-one stacked washer/dryer unit. It was called the Skinny-mini and used a one piece plastic molded agitator and tub combination referred to as an "agi-tub".

Here is the Tech-Talk service manual to the very first of these models.

Models include: LCT-2 and LCT8-2.
Automatic Washers & Dryers
Published by:
Frigidaire
1970 99 75mb $7.99

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For license and copyright information related to these materials please click here.

Please note that all publications presented here at Automatic Ephemera are on average between 35 and 85 years old. This information is presented as a educational/historical reference on vintage products of the past. Any trademarks or brand names appearing on this site are for nominative use to accurately describe the content contained in these publications. The associated trademarks are the sole property of their registered owners as there is no affiliation between Automatic Ephemera and these companies. No connection to or endorsement by the trademark owners is to be construed.