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Electrical Merchandising Magazine - July 1953


Published by Electrical Merchandising in 1953-- Electrical Merchandising is a fun magazine to read for any collector or enthusiast of vintage appliances, electronics and other vintage home products. This highly entertaining magazine covered the retail sales and merchandising areas of Major Appliances, Small Appliances, Small Electrics, Radios, Televisions and other electric home products from the mid-20th century. This was the Life and Look Magazine of the appliance world, in the same large size 10x13 format.

This issue is dedicated to early automatic dishwashers. Complete history is shown including the how the GE and Hotpoint Dishwasher evolved from the Walker dishwasher company. The Westinghouse from the Conover Dishwasher and early images of Hobart's KitchenAid dishwashers. Then a thorough explanation, images and feature charts of all available home dishwashers in 1953. A another story on early Dishwasher Detergents also makes for a fascinating read.



Number of Pages: 226
File Size: 121mb
Download Fee: $12.99

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Please note that all publications presented here at Automatic Ephemera are on average between 35 and 85 years old. This information is presented as a educational/historical reference on vintage products of the past. Any trademarks or brand names appearing on this site are for nominative use to accurately describe the content contained in these publications. The associated trademarks are the sole property of their registered owners as there is no affiliation between Automatic Ephemera and these companies. No connection to or endorsement by the trademark owners is to be construed.


Review Selections & Checkout

Here are the 25 most recent documents added to the library...
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Thumbnail Image of Download 1960 Philco Automagic Washer Brochures
Here are some beautiful brochures for the 1960 line of Philco Automagic Washers. Illustrations and Specifications included.

Models shown: W-208, W-206, W-204, W-202 and W-200.

Please note the originals had some minor water damage on them so there are some water spots or slightly blurry spots. However these are still very readable and super fun to look at.
Automatic Washers
Published by:
Philco
1960 14 22mb $5.99
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Thumbnail Image of Download 1959 Philco Duomatic Combination Washer-Dryer Brochure
Here is a wonderful brochure for the Philco's first 27" combination washer/dryer. Illustrations and Specs included for model: CE-794.


Combination Washer/Dryers
Published by:
Philco
1959 4 39mb $5.99
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Thumbnail Image of Download 1960 Philco Automagic Dryer Brochures
Here are some beautiful brochures for the 1960 line of Philco Automagic Dryers. Illustrations and Specifications included.

Models shown: DE-608, DE-606, DE-604, DE-602 and DE-600.

Please note the originals had some minor water damage on them so there are some water spots or slightly blurry spots. However these are still very readable and super fun to look at.
Clothes Dryers
Published by:
Philco
1960 10 15mb $5.99
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Thumbnail Image of Download Early Frigidaire Refrigerator Service Manual Vol-1 1925 to 1936
This is a three volume comprehensive service manual for Frigidaire Refrigerators from the 1920's thru 1951. The set is a fascinating historical look at early Frigidaire home refrigeration.

Volume 1 Covers:
Refrigerators prior to 1933 (Low Side Float System),

1933 to 1936 Reciprocating Models (High Side Float System),

1933 to 1936 Rotary Models (Restrictor System)

Manual contains mechanical and refrigeration theory and primer, model images and specifications, wiring diagrams, troubleshooting and full servicing information.

VOLUME 2 is located here for the 1937-1942.
VOLUME 3 is located here for the post-war models.

Models mentioned in Volume 1:
P-4, AP-5, AP-6, AP-7-1, AP-7-2, AP-9, AP-12, AP-18, B-5, B-5-2, B-9, B-15, D-4, D-5, D-6, D-7-2, D-9, D-12, L-5, LP-5, M-5, M-5-2, M-7, M-9, M-12, M-15, MP-5, MP-7, MP-9, MP-12, MP-15, P-9, P-15, PT-5, T-5, TP-5, V-5, EE-5, VP-5, I, G-3, G-4, GR-4, G-5, G-6, MC-9, MC-12, W-3, W-4, W-5, W-6, W-8, W-10, W-12, W-18, WP-7, WP-8, WP-10, WP-13, WA-3, WPA-3, AHM-3330, AHM-4830, AHM-4840, AHM-5340, AHM-5750, ML-37, ML-48, ML-64, ML-4837, ML-4848, ML-5764, ML-4, ML-5, ML-6, ML-4840, ML-4850, ML-5760, S-4, S-5, S-6, WP-4, WP-5, WP-6, WP-18, SD-4, SD-6, S-4840, S-4850, S-5760, SL-43, SL-63, SL-73.
Refrigerators/Freezers
Published by:
Frigidaire
1951 184 177mb $8.99
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Thumbnail Image of Download Early Frigidaire Refrigerator Service Manual Vol-2 1937 to 1942
This is a three volume comprehensive service manual for Frigidaire Refrigerators from the 1920's thru 1951. The set is a fascinating historical look at early Frigidaire home refrigeration.

Volume 2 Covers:
Rotary Compressor Analysis
Miscellanous and Supplimentary Information
Full descriptions of 1937, 1938, 1939, 1940, 1941 and 1942 model refrigerators.

Manual contains mechanical and refrigeration theory and primer, model images and specifications, wiring diagrams, troubleshooting and full servicing information.

VOLUME 1 is located here for the earliest models.
VOLUME 3 is located here for the post-war models.

Models mentioned in Volume 2:
1937 Refrigerators:
Dulux Finished Cabinets
D 3-37 Master 4-37
DRS 5-37 Master 5-37
DRS 6-37 Master 6-37
DRS 7-37 Master 7-37
Master 8-37
Porcelain Finished Cabinets
DeLuxe 5-37 DeLuxe 8-37
DeLuxe 6-37 Imperial '37
DeLuxe 7-37

1938 Refrigerators:
Dulux Finished Refrigerators
D3
TD3
Special S-38
Special 6-38
Special 7-38
Master 4-38
Master S-38
Master 6-38
Master 7-38
Master 8-38
Porcelain Finished Refrigerators
DeLuxe S-38 Imperial
DeLuxe 6-38
DeLuxe 7-38 WP-19
DeLuxe 8-38

1939 Refrigerators:
DA Model Refrigerators:
TDA-3
DA-3
DA-4
Super Value 6-39.
Special Model Refrigerators:
Special 5-39
Special 6-39
Master Model Refrigerators :
Master 4-39
Master 5-39
Master 6-39
Master 8-39
Cold-Wall Model Refrigerators:
Cold-Wall 6-39
(Dulux Exterior)
Cold-Wall8-39
(Dulux Exterior)
Cold-Wall5-39
(Porcelain Exterior}
Cold-Wall 6-39
(Porcelain Exterior)
Cold-Wall8-39
(Porcelain Exterior)
Cold-Wall Imperial and WP-19.

1940 Refrigerators:
Table Top Model:
TDB-3
Super Value Refrigerators:
sv 3
SV4
sv 6-40
sv 8-40
Master Refrigerators:
M 5-40
M 6-40
DeLuxe Refrigerators:
D 5-40
D 6-40
Cold-Wall Master Refrigerators:
CWM 5-40
CWM 6-40
Cold-Wall DeLuxe Refrigerators:
CWD 6-40
CWD 8-40
Cold-Wall Imperial Refrigerators:
CWI 6-40
CWI 8-40
CWI 13
WP-19

1941 Refrigerators:
1941 "S" and "R" Model Refrigerators:
(See Table I-VI.)
S 3 (Flat top only) See 1940 TDB-3
S 4
S 6-41
R 6-41
1941 "M" and "L" Model Refrigerators:
(See Table 2-VI)
M 6-41
MP 6-41
L 6-41
L 8-41
1941 Cold-Wall Model Refrigerators:
(See Table 3-VI)
C 6-41
CP 6-41 c 9-41
CD 6-41
CPD 6-41
CPD 9-41
CPD 13-41
WP 19

1942 Refrigerators
AH 6
S 7-42
M7-42
M P7-42
D 7-42
DP 7-42
D 9-42
CD 7-42
CPD 7-42
CPD 9-42
CPD 13
WP 19

Refrigerators/Freezers
Published by:
Frigidaire
1951 177 182mb $8.99
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Thumbnail Image of Download Early Frigidaire Refrigerator Service Manual Vol-3 1945 to 1951
This is a three volume comprehensive service manual for Frigidaire Refrigerators from the 1920's thru 1951. The set is a fascinating historical look at early Frigidaire home refrigeration.

Volume 3 Covers:
Full descriptions of 1945-47 I-Line Refrigerators, 1947-1948 J-Line Refrigerators, 1949 K-Line Refrigerators, 1950 M-Line Refrigerators and 1951 O-Line Refrigerators.

This volume is meant to be used with VOLUME 2 which covers more in-depth theory and servicing of rotary compressor models.

VOLUME 1 is located here for the earliest models.

Manual model images and specifications, wiring diagrams, troubleshooting and full servicing information.

Models mentioned:
1945-1946-1947 Refrigerators:
AHI-4
DI-7
CDI-9
AHI-6
DPI-7
CPDI-7
SI-7
DI-9
CPDI-9
MI-7
CDI-7

1948 Refrigerators:
AJ-6
SJ-6
MJ-6
MJ-7
MJ-9
MJ-11
DJ-7
DJ-9
DJ-11
CIJ-10

1949 Refrigerators:
ML-77
ML-93
DL-70
AL-60
ML-60
ML-77P
ML-93P
ML-115
DL-7
DL-86
DL-86P
DL-105
IL-80
IL-100


1950 Refrigerators:
AM-43,
AM-43F
DM-90
DM-90P
DM-107
DM-107P
MM-92
MM-110
AM-60
MM-74
MM-74P
MM-76
MM-76P
SM-60
SM-76
SM-76P
IM-80
IM-100
1M-lOOP

1951 Refrigerators:
AO-43 Apartment House, 4.3 cu. ft.
AO-43F Apartment House, 4.3 cu. ft., Flat Top
AO-60 Apartment House, 6 cu. ft.
SO-60 Standard, 6 cu. ft.
SO-73 Standard, 7.3 cu. ft.
SO-82 Standard, 8.2 cu. ft.
SO-92 Standard, 9.2 cu. ft.
SO-110 Standard, 11 cu. ft.
MO-71 Master, 7.1 cu. ft.
MO-81 Master, 8.1 cu. ft.
MO-81P Master, 8.1 cu. ft. Porcelain
DO-90 Deluxe, 9 cu. ft.
DO-90P Deluxe, 9 cu. ft. Porcelain
DO-107 Deluxe, 10.7 cu. ft.
IO-80 Imperial, 8 cu. ft.
IO-100 Imperial, 10 cu. ft.
Refrigerators/Freezers
Published by:
Frigidaire
1951 177 182mb $8.99
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Thumbnail Image of Download 1948 Westinghouse Laundromat Automatic Washer Owners Manual
Here is the complete owners manual and use and care guide to the 1948 Westinghouse Laundromat. I believe this was the first Westinghouse front-loading washer model to incorporate a single door design.


Automatic Washers
Published by:
Westinghouse
1948 40 21mb $5.99
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Thumbnail Image of Download 1956 Frigidaire Imperial Washer Owners Manual
Here is a special edition of the 1956 Frigidaire washer owners manual. It was made specifically for the Imperial Unimatic model, WI-56.


Automatic Washers
Published by:
Frigidaire
1956 24 14mb $5.99
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Thumbnail Image of Download 1953 General Electric Washer and Dryer owners manual
Carefree Washdays the GE Way! Complete owners manual and use/care guide to both the 1953 General Electric automatic washer and clothes dryer.


Automatic Washers & Dryers
Published by:
General Electric
1953 68 30mb $5.99
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Thumbnail Image of Download Frigidaire Tech-Talk Introducing the WO-65 Automatic Washer
Here is one of the earliest issues of Tech-Talk (#7). It's main focus is the introduction of the WO-65 Frigidaire Automatic Washer.


Automatic Washers
Published by:
Frigidaire
1950 12 13mb $5.99
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Thumbnail Image of Download 1955 Frigidaire Dryer Tech-Talk Service Manual
Here is the complete service manual to the 1955 models of Frigidaire clothes dryers. Models DV-35 and DV-65.

Complete servicing, troubleshooting and wiring diagrams.
Clothes Dryers
Published by:
Frigidaire
1955 16 14mb $5.99
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Thumbnail Image of Download 1957 Control-Tower Frigidaire Dryer Tech-Talk Service Manual
Here is the complete service manual to the 1957 models of Frigidaire clothes dryers. Models DI-57, DD-57 and DS-57, Di-1-57.

Complete servicing, troubleshooting and wiring diagrams.
Clothes Dryers
Published by:
Frigidaire
1957 24 22mb $5.99
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Thumbnail Image of Download Westinghouse Service Bulletin
Here are some very notable Westinghouse Service Bulletins displaying new Agitator information, model features charts, cycle charts and specifications for Westinghouse Automatic Washers.

Also included is a 1967 Dishwasher Utility bulletin entitled "You and Your New Dishwasher" - Helpful hints to get the best results.
Automatic Washers
Published by:
Westinghouse
1969 23 20mb $5.99
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Thumbnail Image of Download 1960s Hotpoint Washer-Dryer-Dishwasher Identifier
Here are models and images of the following Hotpoint Washers, Dryers and Dishwashers:

Automatic Washers: 1960 to 1963
Dryers: 1960 to 1963
Dishwashers: various 1958 to 1965 models
Automatic Washers & Dryers
Published by:
Hotpoint
1960 31 16mb $5.99
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Thumbnail Image of Download 1962 Dexter Quick-Twin and Standard Wringer Washers Brochures
Whimsical brochures by Dexter highlight features and specifications of their Philco-made wringer washers.

Models include:
3-D9, 3-D9P, 3-D7, 3-D7P, 3-D5, 3-D5P, 3-D3, 3-D3P, 3-D2, 3-D2P, 3-D1, 3-D1P, 1-DO, 1-DOP, 3-D4
Wringer Washers
Published by:
Dexter
1962 16 39mb $5.99
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Thumbnail Image of Download Blackstone Automatic Washers 250-350 Service Manual
Complete service manual to Blackstone washers from 1954 to 1958. Models 250 and 350.


Automatic Washers
Published by:
Blackstone
1957 52 39mb $7.99
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Thumbnail Image of Download 1960 Blackstone Automatic Washer Service Manual
Service manual to Blackstone Automatic washers models: WAA50, WAA60, WAC45, WAC55, WAC65 and WAC75.

Service manual claims this particular transmission design spins the tub at 680rpm which is one the better water extracting washers of the time.
Automatic Washers
Published by:
Blackstone
1960 23 17mb $5.99
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Thumbnail Image of Download Appliance Manufacturer Magazine - July 1957
Appliance Manufacturer is a fun magazine to read for any collector or enthusiast of vintage appliances, electronics and other vintage home products. This highly entertaining magazine covered the design and manufacturing areas of Major Appliances, Small Appliances, Small Electrics, Radios, Televisions and other electric home products from the mid-20th century.

Of particular interest:

Very cool article on GM Frigidaire appliance designers and how they work together in an atmosphere of creativeness.

Maytag introduces their Halo-of-Heat dryer.

GE Kitchen Center wins awards for GE designers and engineers.

Surprising number of new appliances at Chicago Summer Market show.
Trade Publications
Published by:
Appliance Manufacturer
1957 106 140mb $12.99
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Thumbnail Image of Download 1977 Hotpoint Appliances Catalog
Here is a complete product catalog from Hotpoint showing their complete line of major appliances.

Photos, descriptions and detailed specifications are included.
Full Catalog
Published by:
Hotpoint
1977 52 83mb $9.96
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Thumbnail Image of Download 1956 Philco Agitator Automatic Washer Service Manual
Here is the comprehensive service manual to all Philco agitator washers, pre-Automagic models.

Models include: W266, W264, W262, W268.

Sections include: Installation, Specifications, Major Assemblies, Service Procedures, Wiring Diagrams, Troubleshooting, Supplement model information.
Automatic Washers
Published by:
Philco
1956 41 24mb $7.99
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Thumbnail Image of Download 1956 Bendix Front Loading Automatic Washer Service Manual
Here is the comprehensive service manual to all 1956 Bendix automatic washers.

Models include: WFG-D.

Sections include: Cabinet, Clothes Door, Electrical Circuits and Cycles, Electrical Controls, Installation, Latch, Motor, Pump, Transmission, Specifications, Suspended Unit Assembly, Service Procedures, Water Inlet, Water Control.
Automatic Washers
Published by:
Bendix
1956 41 29mb $7.99
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Thumbnail Image of Download 1957 General Electric Dishwasher Service Manual
Complete service manual to 1957 General Electric built-in roll-out dishwashers.

Models include: SU80P and SU60P.

Sections include: Introduction, General Information, Specifications, Washing Process, Food Soils, Stain Removal, Service Quality of Dinnerware, Operations, Capacity, Detergent, Running the Dishwasher, Operating Cycle, Component Parts, Wiring Diagrams, Installation, Servicing, Troubleshooting and Parts.
Dishwashers
Published by:
General Electric
1957 79 64mb $7.99
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Thumbnail Image of Download 1973 Waste King Dishwasher Service Manual
Here is the comprehensive service manual to servicing most of the 1970's Waste King dishwashers. Updates through 1977 are included in this manual.

Models include: 410, 511,510, 575, 610, 711, 710, 777, 750, 878, 810, 811, 910, 911, 950, 979

Sections include full troubleshooting, repair, how to test and wiring diagrams.
Dishwashers
Published by:
Waste King
1973 63 47mb $7.99
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Thumbnail Image of Download Electrical Dealer Magazine - January 1955
Electrical Dealer Magazine is a fun magazine to read for any collector or enthusiast of vintage appliances, electronics and other vintage home products. This highly entertaining magazine covered the retail sales and merchandising areas of Major Appliances, Small Appliances, Small Electrics, Radios, Televisions and other electric home products from the mid-20th century. This was the Life and Look Magazine of the appliance world, in the same large size 10x13 format.

Highlights of this issue, including Norge, Whirlpool, Speed Queen and Hamilton Laundry ads...

Sales And Profit Outlook For '55
1955 Selling Schedule
Trade-Ins
Personalized Selling
Is Discount Selling Losing Its Punch?
What The Public Thinks About Discounting
The Winner: The Man Who Stays In Business
Mathematics Of Price Cutting
Margins, Franchises, and Fair Trade
"Sales Will Rise For Those Who Work"
Captive Election Audience Sees New Line
Complete Food Plan Training Pays Off
Check And Counter Check
They Call It 8 to 5
His Automatic Washers Speak
Contact Plan Produces TV Sales Daily
Selection And Color Boost White Goods Sales
Sales Clinic
News And Trends
New Products Section
News Of The Month
Trade Publications
Published by:
Electrical Dealer
1955 112 106mb $12.99
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Thumbnail Image of Download 1970 Frigidaire Skinny-Mini Washer Dryer Service Manual
In 1970 Frigidaire introduced the world's very first all-in-one stacked washer/dryer unit. It was called the Skinny-mini and used a one piece plastic molded agitator and tub combination referred to as an "agi-tub".

Here is the Tech-Talk service manual to the very first of these models.

Models include: LCT-2 and LCT8-2.
Automatic Washers & Dryers
Published by:
Frigidaire
1970 99 75mb $7.99

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Thumbnail Image of Download Service Manual for Kenmore Automatic Washer Service Manual Produced Since 1956 - Part 1 of 3
This is a wonderful service manual. It is extremely comprehensive and provides images, charts, textual descriptions and pictures for all the models of the 1956, 1957, 1958, 1959 and 1960 model years! It is so large that it is broken down into three parts. Manuals covers complete servicing for entire machine. Model numbers mentioned include: 110.563500, 110.563510, 110.563520, 110.563545, 110.563555, 110.563560, 110.563570, 110.563580, 110.563584, 110.563589, 110.563590, 110.563594, 110.563599, 110.5703000, 110.5703300, 110.5704100, 110.5704110, 110.5704120, 110.5704200, 110.5704300, 110.5704400, 110.5704500, 110.5704600, 110.5704610, 110.5704630, 110.5704650, 110.5704700, 110.5704710, 110.5704740, 110.5704750, 110.5704760, 110.5704790, 110.5704800, 110.5704900, 110.5705100, 110.5705110, 110.5705120, 110.5705200, 110.5705300, 110.5705400, 110.5705500, 110.5705600, 110.5705610, 110.5705650, 110.5705700, 110.5705710, 110.5705740, 110.5705750, 110.5705760, 110.5705790, 110.5705800, 110.5705900, 110.5803000, 110.5804100, 110.5804200, 110.5804300, 110.5804500, 110.5804700, 110.5804800, 110.5804950, 110.5903010, 110.5904110, 110.5904200, 110.5905300, 110.5915000, 110.5915400, 110.5915500, 110.5914550, 110.5915600, 110.5915700, 110.5915800, 110.5915950, 110.6004100, 110.6003000, 110.6004200, 110.6004400, 110.6005400, 110.6004500, 110.6005500, 110.6004600, 110.6005600, 110.6004700, 110.6005700, 110.6004800, 110.6005800, 110.6009500.

This is part 1 of 3, pages 1-92.
Automatic Washers
Published by:
Kenmore
1959 92 66mb $7.92
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Thumbnail Image of Download Early Frigidaire Double Rinse Washer Service Manual
Here is the earliest Frigidaire automatic washer service manual we have found. It is from 1949 for models WJ-60 (1947), WJ-60A (1947-48), WK-60 (1948), WL-60 (1949). Included is also the complete servicing supplement covering the 1950-1952 WO-65 washer. This service manual is very comprehensive including complete Unimatic transmission tear down and rebuild instructions.


Automatic Washers
Published by:
Frigidaire
1949 77 70mb $8.40
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Thumbnail Image of Download A Helpful Catalog of Frigidaire Products For the Home
Here is a complete product catalog from General Motors highlighting their 1951 line of Frigidaire major home appliances.

Products include:
Refrigerators, Electric Ranges, Automatic Washers, Dryers, Mangle Ironers, Electric Water Heaters, Kitchen Cabinets and Sinks, Room Air Conditioners and Dehumidifiers.
Full Catalog
Published by:
Frigidaire
1951 8 9mb $4.99
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Thumbnail Image of Download 1960 Philco Automagic Dryer Brochures
Here are some beautiful brochures for the 1960 line of Philco Automagic Dryers. Illustrations and Specifications included.

Models shown: DE-608, DE-606, DE-604, DE-602 and DE-600.

Please note the originals had some minor water damage on them so there are some water spots or slightly blurry spots. However these are still very readable and super fun to look at.
Clothes Dryers
Published by:
Philco
1960 10 15mb $5.99
Add to download cart
Thumbnail Image of Download Ronson Ron-matic Foodmatic Owners Manual
Here is the complete owners manual to the Ronson Foodmatic system. Sections include:

Your Foodmatic
Foodmatic Attachments
Power Module
Mixers, Beaters and Bowls
Food Processor
Blender
Knife and Scissors Sharpener
Meat Grinder
Ice Crusher
Coffee Mill
Stirring Cooker
Deep Fry Basket
Ice Cream Maker
Custom Molded Trays and Slides
Service
Small Appliances
Published by:
Ronson
1974 40 17mb $7.99
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Thumbnail Image of Download 1973 Waste King-Universal Dishwasher Service Manual
Here is the complete comprehensive service manual to Waste King Dishwashers from the early and mid 1970's. Sections include Troubleshooting Guide, Repairs, Testing, Timer charts and wiring diagrams, etc.

Models include: 410, 510, 610, 710, 750, 810, 910, 950, 511, 575, 711, 777, 878, 811, 911 and 979.
Dishwashers
Published by:
Waste King
1973 62 37mb $4.99
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Thumbnail Image of Download How to use and enjoy your new Norge Automatic Washer
Full owners manual and operating instructions packed with every 1957 model of Norge automatic washers.


Automatic Washers
Published by:
Norge
1957 40 18mb $4.99
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Thumbnail Image of Download Blackstone Model 190 Automatic Dryer Service Manual
Here is the complete service manual to Blackstone's second generation automatic dryer. Models: 190, 190A and 190B.


Clothes Dryers
Published by:
Blackstone
1950 23 20mb $4.99
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Thumbnail Image of Download L-8 Westinghouse Laundomat Service Manual
Comprehensive service manual for all mid 1950s Westinghouse Laundromat front loading automatic washers.


Automatic Washers
Published by:
Westinghouse
1955 44 32mb $4.99
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Thumbnail Image of Download Electrical Merchandising Magazine - May 1957
Electrical Merchandising is a fun magazine to read for any collector or enthusiast of vintage appliances, electronics and other vintage home products. This highly entertaining magazine covered the retail sales and merchandising areas of Major Appliances, Small Appliances, Small Electrics, Radios, Televisions and other electric home products from the mid-20th century. This was the Life and Look Magazine of the appliance world, in the same large size 10x13 format.

Index of the May 1957 Issue


Full Page Vintage Ads:
Apex Automatic Washer, Toastmaster Fry Pan, Hoover Lark Vacuum, Lau Fans, Easy Combination Washer-Dryer, Kitchen Maid Kitchens, Hotpoint Microwave Oven, Hamilton Dryer, Better Homes and Gardens, General Electric Refrigerators, Dormeyer Power Tools, 1957 Chevrolet/Frigidaire trucks, Emerson Fans, Commercial Credit, Duluxe Paint on Westinghouse Refrigerators, Ladies Home Journal, RCA-Victor Television Sets, National Accounting Machines, Tide Laundry Detergent, Voice-O-Music Stereo Systems, Woman's Friend Wringer Washers, Caloric Gas Ranges, Ironrite Mangle Ironers, Magic Chef Gas Ranges, FSP Appliance Parts, Graybar, Chromalux, White Water Heaters and Water Softeners, Hotpoint Kitchens, Youngstown Kitchens Food Waste Disposers, Speed Queen Automatic Washers, Mallory Batteries, Gibson Room Air Conditioners, Dayton Rubber Hoses, Revco Freezers, Ben-Hur Freezers, Coroaire Heaters, Hotpoint Room Air Conditioners, Pittsburg Paint and Glass, General Electric Television, KitchenAid Dishwashers, Sylvania Television Sets, American Furniture Mart, Permaglas Water Heaters, Motorolo Television Sets, RCA-Victor/Readers Digest, Lovell Pressure Wringers for Wringer Washers, Kelvinator Refrigerators.

Double Full Page Vintage Ad Spreads:
Westinghouse Dealers, Philco-Bendix top loading washer, Maytag All-Fabric Automatic Washer, Hamilton Beach Small Appliances, Gas Appliance Manufacturers Association, Eureka Vacuum Cleaners, Hotpoint Built-in Appliances, General Electric Kitchens, Whirlpool Refrigerators, Whirlpool Freezers, Whirlpool Electric Ranges, Whirlpool Air Conditioners, Chicago Tribune, Admiral Refrigerators, Hotpoint Automatic Washers and Dryers, General Electric Vacuum Tubes, Norge Electric and Gas Ranges, General Electric Portable TVs, Frigidaire Sheer Look, Hotpoint Refrigerators.

3+ Page Vintage Ads or Catalogs:
Hotpoint Portable Television Sets, Vornado Automobile and Home Air Conditioners, Whirlpool Combination and Top Loading Automatic Washers, Life Magazine.


Other Ads:
West Bend 50-Cup Percolator, Tuttle & Kift, Beldon Electric Cords, Lamb Electric Motors, Dexter Twin Tub Wringer Washers, Bendix Dehumidifiers, Duratub Laundry Sinks, Fasco Fans, Driver Harris Nichrome, Toastmaster Water Heaters, Yellow Pages, Tung-Sol Vacuum Tubes.

Featured Articles:

  • Trends—Region by Region

  • Portable Sales Should be Plus Sales

  • Economic Currents

  • 92 Washers in Three Days
    Wash-your-own demonstrations on a sidewalk full of washers at Maytag Sales and Service, San Antonio, sold ...

  • Color TV Specialist
    A Norwood, Mass man is a television specialist... specifically, a color TV specialist. That’s where he puts all his merchandising effort. Here’s what he does and how he does it...

  • A Department Store Fights Back
    Despite a smaller department, fewer salesmen and less real selling, The Fair is doing a $1-million a year business against rough Chicago competition because it, like other department stores, has learned how to meet the customers' demand for price

  • $300,000 from Home Demonstrations
    Unless your salesman is eager to give a home demonstration, you're not going to make many sales," says Adair. “I've found that about 60 percent of my home demonstrations bring sales, so the more appliances my salesmen can place in the home, the more sales I'm going to get.

  • A Discount House Merchandises Recorders
    Primarily a TV dealership, the company began merchandising recorders four years ago; sold 100 for $15,000 the first year. Today, Berman's fast growing recorder operation is helping to offset faltering television sales and giving the business a semblance of balance—in radio-TV no mean trick.

  • The Electronic Microwave Oven/Range—A Revolution in Cooking
    What is probably the greatest single advance in the art of cooking that we will see in our lifetime is already here. Here are some answers to dealer questions on how it works and how it will sell. Brand new microwave ovens are highlighted including the : Whirlpool, Westinghouse, Kelvinator, Tappan, General Electric and Hotpoint microwave ovens.

  • A New Approach to Kitchen Planning
    Women who manage their households with the orderly efficiency of good business will want a kitchen that provides for all the different household operations— one centralized plant where they can launder, sew, mend, plan schedules, order, take inventories and keep their records, in addition to the regular three-meals-a- day routine. With a back-to-back plan for kitchen and laundry equipment, carefully figured space planning and double duty counters, it’s all possible in an average kitchen.

  • Brazil's Galloping Appliance Market
    Despite government restrictions nearly every appliance is sold on time—10 percent or less down—and almost nobody ever defaults. Add the fact that the consumer group is increasing 15 percent a year and it's easy to see why South America's biggest country is off to a running boom

  • Major Appliance Service: Repairing Electric Clothes Dryer
    Control features and safety devices are the complicating factors in dryer service and a good job requires both knowledge and concentration

  • Electric Appliance News—New Products

  • News—Trade Report

  • Color TV Program

  • EDITORIAL: Not Price Alone


Introduction of New Products for 1957 Section - (1 to 5 paragraphs about each product):
Hollywood Frozen Food Oven, Quicfreeze Refrigerators, Dormeyer Portable Mixer, Sunbeam Ironmaster, Miro-Matic Frypan, Maytag Refrigerator-Freezers, Gibson Chest Freezers, Westinghouse Refrigerators, Maytag Freezer, Blendal Blenders, Vernois Built-in Cooking Appliances, Philco Air Conditioner, Dominion Table Stove, Caloric Ranges, Quickfreeze Freezers, Sunbeam Electric Blanket, Gilber Griddle, Doryeyer Mix-Maid stand Mixer, Eureka Vacuum Cleaner, Universal Table Stove, Broan Fan, Rex Window Fan, Quacker Wall Furnace, National Food Waste Disposer, York Air Conditioner, Swanson Clocks, Dayton Fans, Broil-King Slicer and Mixer, Quick Light Charcoal Lighter, Royal Chef Grills, Westinghouse TV, Packard Bell Color Television, Andrea Console Television, Packard-Bell Televison, Philco Portable TV, Olympic Television, Zenith Portable Radios, Granco Radio, Packard-Bell Radio, Starbeam Antenna, RCA-Victor Hi-Fi, Packard-Bell Garage Door Opener, Universal Coffeematic, Electrolux Vacuum Turb-o-Utility, Toro Pony,

General Electric Co.'s 1958 clothes dryer, soon to be introduced, will feature an automatic, de-wrinkler.

Strictly Experimental is this combination freezer-electronic range which General Electric demonstrated lost month. Housewife simply makes menu selection by pushing up to six of the 14 selector keys at top of unit. Dishes are then automatically conveyed to electronic oven at proper intervals so that completed meal comes out at one time. The freezer racks con be loaded with either pre-frozen commercial foods or home-prep a red meals . G-E officials emphasize that unit is nothing more than logical development of existing appliances and "does no take the place of a good cook." Instead, the XP C-1 allows housewife to prepare meals in advance and frees her from work while meal is being cooked.

Trade Publications
Published by:
Electrical Merchandising
1957 182 97mb $12.99
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Thumbnail Image of Download How to use your Electrolux Cleaner - model G
Full owners manual and use/care instructions for all Electrolux Model G vacuum cleaners.


Vacuum Cleaners
Published by:
Electrolux Vacuum (now Aerus)
1961 30 27mb $4.99
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Thumbnail Image of Download How to use and your new Frigidaire Ultra-Clean Automatic Washer
Complete Owners manual and operating instructions to Frigidaire's Top-of-the-Line automatic washers for 1958. Custom Imperial and Imperial models, including suds-saver models.


Automatic Washers
Published by:
Frigidaire
1958 28 13mb $4.99
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Thumbnail Image of Download Hoover Floor Care Brochure
Absolutely beautiful full brochure of Hoover's main floor care line. Includes Hoover's full line of uprights, canisters, polishers, and Quick-brooms.


Vacuum Cleaners
Published by:
Hoover
1977 8 14mb $4.99
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Thumbnail Image of Download 1980 General Electric Cooking Appliances Brochure
Here is a sales brochure highlighting the entire line of GE Electric Range and Major Cooking Appliances. Images and Full detailed specifications included for each model.

Appliances highlighted:

30" Ranges with P-7 Self-Cleaning Ovens
30" Ranges with Convention or Continuous Cleaning Ovens.
21" Compact Ranges
40" Full-Width Ranges
30" Americana Hi/Lo Ranges
30" Drop/Slide In Ranges
27" Mark 27 Drop in Ranges
Built-in Ovens
Built-In Cooktops
Range Hoods
Countertop Microwave Ovens
Microwave/Range Cooking Center Combinations

Ranges/Stoves
Published by:
General Electric
1980 20 21mb $4.99
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Thumbnail Image of Download Top Loading Automatic Washer Service Manual
Around 1962 Westinghouse introduced their first top loading automatic washer which was produced by Easy for Westinghouse. Then in 1965 Westinghouse introduced their very own designed top loader. This is the first service manual for these Westinghouse designed machines. Sections include:

Features and images of each machine,
Parts Description,
Installation Instructions,
Cycle Charts show each models cycle sequences,
What to do when,
Parts Replacement,
Washability,
Wiring and Timer Diagrams
Automatic Washers
Published by:
Westinghouse
1965 76 42mb $5.04
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Thumbnail Image of Download 1942-1952 Frigidaire Electric Range Parts Catalog
Complete parts listing for all 1942 to 1952 Frigidaire Ranges.

Models include: A 6-42, Al-6, B 10-42. B 15-42, B-17. B-17-LL. B-17, BI-17C, B50-42, B 60-42, Bl-60, B 70-42, BC 5-42, BC 6-42, B 50-42, B 60-42, Bl-60, B70-42, BC5-42, BC 6-42, RK-3, RK-3D, RK-3S, RK-4, RK-4D, RK-10, RK-20, RK-205, RK-40, RK-60, RK-70, R-15, R-17, RM-10, RM-17, RM-3, RM-4, RM-27, RM-30, RM-35, RM-65, RM-45, RL-45, RM-75, RO-10, RO-20, RO-20-2, RO-30, RO-35, RO-30-2, RO-35-2, RO-10-2, RO-12, RO-15-S, RO-40, RO-40-2, RO-50, RO-50-2, RO-60, RO-60-2, RO-70, RO-70-2.

Shows all parts and part numbers, including special accessories. Having the manufacturers part number for the part you need is essential for doing internet/eBay searches to locate these rare, no longer available parts. In many circumstances they can be found once you know the part number. This guide is essential for anyone who has any 1938 to 1952 Frigidaire Range.
Ranges/Stoves
Published by:
Frigidaire
1952 179 66mb $7.99
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Thumbnail Image of Download Blackstone Wringer Washer Brochures
Brochures showing the Blackstone's wringer washer line for 1959, including the unusual Top of the Line "Rinsing Wringer".


Wringer Washers
Published by:
Blackstone
1959 10 13mb $7.99
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Thumbnail Image of Download Your Guide to Washday Ease
Owners manual and operating instructions for Maytag Highlander Washer models 124 and 124S (suds-saver).


Automatic Washers
Published by:
Maytag
1958 24 12mb $4.99
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Thumbnail Image of Download Frigidaire Variable Speed Jet-Action Automatic Washer Service Manual
Here is the service manual to Frigidaire washer model WXL. It contained a variable speed clutch to control the up-and-down agitation and spin speeds. The manual describes the operation of the variable clutch and roller-matic transmission in detail.


Automatic Washers
Published by:
Frigidaire
1967 38 40mb $5.99
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Thumbnail Image of Download Planning Your New General Electric Kitchen and Laundry
Here is a beautiful catalog of GE appliances from the early 1950's showing off GE's new appliances and how to plan for them.


Full Catalog
Published by:
General Electric
1951 12 14mb $4.99
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Thumbnail Image of Download Advertising Pack Number 1
Here is the first in a series of highly rare advertisements from trade magazines for Appliances scanned in High Resolution! This first one shows off beautiful ads for:
- Whirlpool FSP-Factory Service Parts:
- Easy Combination Washer-Dryer
- Westinghouse Appliances
- Hoover Vacuums and Small Appliances
- General Electric Dealers
Miscellaneous
Published by:
Advertising Packs
1957 6 10mb $4.99
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Thumbnail Image of Download 1975 Maytag Dishwasher Service and Parts Manual
Here is the service manual to Maytag's very first built-in and front loading portable dishwashers. These were the belt-drive pump models.

Models include WU601, WU401, WU201, WC401, WC201.

Sections include:
Loading and Operating Instructions,
How it Works,
Cycle Sequence Charts,
Wiring Diagrams and Circuits,
Complete troubleshooting and servicing procedures,
Parts listing section.

Parts section shows all parts and part numbers. Having the manufacturers part number for the part you need is essential for doing internet/eBay searches to locate these rare, no longer available parts. In many circumstances they can be found once you know the part number.



Dishwashers
Published by:
Maytag
1970 109 95mb $7.99
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Thumbnail Image of Download Getting to know your new Frigidaire Deluxe Automatic Washer
Full owners manual and operating instructions for the 1955 WV-35 and WV-45 Pulsamatic washer. This is Frigidaire's first Pulsamatic washer (General Motors built them for the 1955-1958 lower end washer models).


Automatic Washers
Published by:
Frigidaire
1955 24 11mb $4.99
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Thumbnail Image of Download 1964 Kenmore Dryer 700 Series Operating Instructions
Here are the operating instructions packed with every 700 Series Kenmore Dryer in 1964.


Clothes Dryers
Published by:
Kenmore
1964 4 5mb $4.99
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Thumbnail Image of Download Your General Electric Disposall
Owners manual and operating instructions for the 1950 GE Food Waste Disposer.


Food Waste Disposers
Published by:
General Electric
1950 12 7mb $4.99

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