October 1952 Issue
25th Anniversary Issue

PART 1- THE PAST as recorded by ELECTRICAL DEALER
The Product Story- 20 page pictorial review of the history and significant developments in Appliances: Washers, Dryers, Ironers, Hot Water Heaters, Ranges, Refrigerators, Dishwashers, Vacuum Cleaners, Fans, Air Conditioners, Food Mixers, Housewares, Sewing Machines, Electric Blankets, Clocks, Electric Kitchens, Irons, Toasters, Radios, Television. For the Automatic Washer, they show the invoice of the very first sale of the Bendix in 1937!

The Dealer Story--Pioneers in retailing electrical appliances
The Salesman's Story- A new business was launched by specialists
The Distributor Story--The backbone of modern marketing
The Advertising Story-History of Appliance Advertising
The Time Payment Story- Financing plans make mass selling possible
The ELECTRICAL DEALER STORY-History of a growing magazine
Looking Back-Promotion ideas from the early days

PART II- THE PRESENT as a milestone of industry progress
The Fifth Freedom-A report to consumers on electrical living
There's Always Room At The Top- Little known facts about men in the news

PART Ill- THE FUTURE as viewed by marketing and advertising experts
The Presidents' Forum-Industry executives predictions
Marketing And Advertising Forum-The five -year outlook
Can These Be Tomorrow's "Growth Appliances"- A designer's conception
From Cubby Holes To Showrooms- Appliance centers go modern

Great full page ads including:

Laundry Equipment:
ABC-O-Matic Automatic Washer
Speed Queen Dryer and Wringer Washer
Laundry Queen "Truly" Automatic Washer
Bendix Washer and Dryer
Apex Automatic Washer and Dishwasher
Tide's Frigidiare Washer Promotion
Dexter Wringer Washers
Woman's Friend Wringer Washers
Whirlpool Washer and Dryer showing both St. Joseph and Clyde Plants
Thor Automatic and Semi-Automatic Washers
Easy Spindrier Washers and Easy Wringer
Hamilton Dryers

Dishwashers:
American Kitchens Dishwasher
Crosley Dishwasher

Vacuum Cleaners:
Royal
Lewyt
Hoover
Apex Strato-Cleaner
Cadallic
Universal Jet-99
Eureka

Hamilton Beach Mixer

Hamilton Beach Mixette hand Mixer

Wearing Blendors: Deluxe, Chrome, Standard, Duo-Speed and Hand Mixer

Cory Vacuum Coffee Maker, Cory Electric Knife Shapener

Toastmaster Super Deluxe Toaster and Toaster 1B14

Fryrette Deep Fryer

Robeson Percolator Coffee Makers Crown, Princess, Avalon and Copper Classic Models

Durabilt Traveling Irons

Westclox Moonbeam Electric Alarm Clock, Sphnix, Big Ben, Greenwich, Logan, Electric Switch and Bantam Desk Clocks, Melody, Belfast, Orb and Monitor Commercial Electric Wall Clocks.

Lux Swinging Bird, Bobbing Bird, Colorful Clown and Rudolph Red Nose Clocks, Lux Minute-Minder Timers, Lux Claridge, Harvester, Chilton, Spinning Wheel, Fairview and Grist Mill Clocks

Seth Thomas Clocks, Rudder, Glance, Cathay, Belwyn, Accent, Poise, Sharon, Lynton, Filedston, Dynaire, Buckingham, Baxter, Northbury, Legacy, Kenbury, Medbury, Brookfield, Pippin, Homestead, Plaza, Manager clocks.

Arvin Portable Electric Heaters

BUILT-IN COOKING TOPS, MODELS RBB-100, RBB-101, RBB-102CH and RBB-201.

FOLD-BACK SURFACE UNITS-MODELS RBB-81, RBB-82 and RBB-84.

Service manual includes wiring diagrams. Parts section shows all parts and part numbers. Having the manufacturers part number for the part you need is essential for doing internet/eBay searches to locate these rare, no longer available parts. In many circumstances they can be found once you know the part number. This guide is essential for anyone who has any vintage Frigidaire Range.

TELEVISION
Admiral, Philco, Stromberg-Car lson, RCA Victor, Mitchell, Dumont, Capehart, Zenith,Westinghouse, Magnavox, General Electric, Motorola, Stewart-Warner, Sylvania, Crosley,Bendix, Emerson, Andrea.

RADIOS
RCA Victor, Zenith, Philco, Admiral, Bendix,Westinghouse, Motorola, General Electric,Magnavox, Capehart, Stromberg-Carlson, Emerson, Stewart-Warner, Sylvania.

RECORD CHANGER, RECORDER
Webster-Chicago, RCA, Ampro, Revere, V-M.

REFRIGERATORS, FREEZERS
Servel, Gibson, Kelvinator, International Harvester, Admiral, Philco, Pak-A-Way, Coolerator, Bendix, Deepfreeze, Crosley, Westinghouse, Thor, General Electric, Quicfrez, Norge, Hotpoint, Frigidaire, General Chef, Astral.

ELECTRIC RANGES
General Electric, Deepfreeze, Gibson, Frigi•daire, Hotpoint, Kelvinator, Admiral, Bendix,RCA Estate, Coolerator, Crosley, Thor, Philco, Norge, Westinghouse, Welbilt.

GAS RANGES
Welbilt, Norge, Magic Chef, Detroit-Jewel, Maytag, RCA Estate, Florence.

KITCHEN CABINETS, SINKS, DISHWASHERS
Apex, Crosley, Kelvinator, General Electric,Hotpoint, Cory, Tracy, Kitchenaid, American Kitchens, Youngstown, Westinghouse.

LAUNDRY EQUIPMENT
Thor, Whirlpool, Bendix, Blackstone, Hamilton, Kelvinator, Westinghouse, Maytag, Frigidaire, Easy, Hotpoint, Crosley, Simplex, General Electric, Norge, Ironrite, Apex, Conlon, Naxon, Empire, Launder-King, Handyhot, Monitor.

WATER HEATERS
Westinghouse, Hotpoint, Crosley, Norge, Deepfreeze, Duo-Therm, General Electric, Toastmaster.

HEATERS
DuoTherm, Electromode, Knapp•Monarch,Magic Chef, Arvin, Fresh'nd-Aire, Tropic-Aire, Mimar, LaSalle, Handyhot, Emerson-Electric, Electresteem.

DEHUMIDIFIERS
Berns Air King, Frigidaire, Fedders, Hotpoint,Westinghouse, RCA, Mitchell, Fresh'nd-Aire, Admiral.

SEWING MACHINES
Domestic, Free-Westinghouse.

VACUUM CLEANERS, FLOOR POLISHERS, CARPET SWEEPERS
Royal, Eureka, Lewyt, Apex, Gilbert, Westinghouse, Universal, Hamilton Beach, Hoover, General Electric, Regina, General, Shetland, Wagner, Bissell.

HOUSEHOLD APPLIANCE
Universal, Holliwood, Rotiss-O-Mat, BroilQuik, Broilking, Silv-A-King, General Slicing, Silex, Cory, Nicro, Continental, Sunbeam, Ritz, Dulane, Westinghouse, Waring, Kidde, Darmeyer, Naxon, Casco, Hoover, General Electric,Nesco, Everhot, Tropic-Aire, Knapp-Monarch,Kitchenaid, Manning-Bowman, Gilbert, Sperti,Mimar, Oster, Electresteem, Hamilton-Beach,Camfield, American Beauty, Toastmaster, General Mills, Rival, Juice King, Arvin, Durabilt,Proctor, Presto, Farberware, Wearever, Mirro, Revere, Ekco, Flint, Handyhot, Hankscraft.

SHAVERS
Remington, Rolls, Schick, Norelco.

SCALES
Borg, Detecto, Counselor, Health•O•Meter.

TYPEWRITERS
Underwood, Smith-Corona, Remington.

DOOR BELLS/ CHIME
Nutone, Rittenhouse, Edwards .

CHRISTMAS LIGHTS
Noma.

LUGGAGE

TOYS
Gilbert

CLOCKS
General Electric, Telechron, Jefferson.

STERLING SILVER
International Sterling, Reed & Barton, Gorham.

SILVERPLATED FLATWARE
Community, 1847 Rogers Bros., Wm. Rogers &Son, Gorham, Tudor, Holmes & Edwards.

ELECTRIC TRAINS
Lionel, American Flyer.

TOOLS
Skil, Black & Decker Utility, Revere, Casco.

PENS, PENCILS, CIGARETTE LIGHTERS
Ronson, Parker, Sheaffer, Norma.

PHOTOGRAPHIC EQUIPMENT
Ansco, Ampro, Argus, Weston, Kalart, Victor,Bell & Howell, DeJur, Bolsey, Polaroid-Land,Graflex, Crown Graphic, Speed Graphic, Keystone, Radiant, Dalite, Revere, Kodak.

TWIN 30 ELECTRIC RANGES Models: RCD-637N , RCI-639VN and RCIE-639VN

Looking for the parts catalog for Flair Ranges, please see this manual:
Frigidaire Flair Parts Catalog



Looking for a Use and Care Guide for Frigidaire Flair Ranges? Please see this manual: Frigidaire Flair Owners Manual

FREE-STANDING RANGES Models: RSA-30K, RS-30K, RS-35K, RD-35K, RDG-38K, RDE-38K, RD-39K, RCDG-39K, RCIE-39K, RS-1 OK, RDD-15K, RD-20K, RDD-20K, RD-71K, RCDG-SSK, RCIG-75K

TWIN 30 ELECTRIC RANGES Models: RD-637K, RCI-639K, RCJ-639VK, RCIE-639K, RCIE-639VK

Looking for the parts catalog for Flair Ranges, please see this manual:
Frigidaire Flair Parts Catalog



Looking for a Use and Care Guide for Frigidaire Flair Ranges? Please see this manual: Frigidaire Flair Owners Manual

Service manual includes wiring diagrams. Parts section shows all parts and part numbers. Having the manufacturers part number for the part you need is essential for doing internet/eBay searches to locate these rare, no longer available parts. In many circumstances they can be found once you know the part number. This guide is essential for anyone who has any vintage Frigidaire Range.

Standard Wall Ovens: RBE-1 and RBF

Service manual includes wiring diagrams. Parts section shows all parts and part numbers. Having the manufacturers part number for the part you need is essential for doing internet/eBay searches to locate these rare, no longer available parts. In many circumstances they can be found once you know the part number. This guide is essential for anyone who has any vintage Frigidaire Range.

Service manual includes wiring diagrams.

Service manual includes wiring diagrams. Parts section shows all parts and part numbers. Having the manufacturers part number for the part you need is essential for doing internet/eBay searches to locate these rare, no longer available parts. In many circumstances they can be found once you know the part number. This guide is essential for anyone who has any vintage Frigidaire Range.

Sections include:
Section 1 ••• 1960 & 1961 Models
Models: RCDB-630, RCDB-640, RCIB-635, RCIB-645 RCDB-630-1, RCDB-640-1

Section 2 ••• 1962 & 1963 Models
Models: RCDB-630-2, RCOB-640-2, RCIB-635-2, RCIB-645-2, RDF-630

Section 3 ••• 1964 Models
Models: RDH-630, RCDH-630, RCIH-635, RCDH-640, RCIH-645

Section 4 ••• 1965 Models
Models: RCD-630J, RCI-635J, RCI-645J

Section 5 ••• 1966 & 1967 Models
Models: RCD-630K, RCI-635K, RCI-645K

Section 6 ••• 1968 Models
Models: RCD-630N, RCD-630VN, RCI-635N, RCI-635VN, RCI-645N, RCI-645VN

Looking for Flair Range Repair Manuals?:
1960 Frigidaire Flair Range Tech-Talk Service Manual
1964 Frigidaire Flair Range Tech-Talk Service Manual

Looking for a Use and Care Guide for Frigidaire Flair Ranges? Please see this manual: Frigidaire Flair Owners Manual

RA-3-56, RA-4-56, RD-30-56, RD-38-56, RDG-38-56, RD-12-56, RD-20-56, RD-25-56, RI-39-56, RI-45-56, RIG-45-56.

Service manual includes wiring diagrams. Parts section shows all parts and part numbers. Having the manufacturers part number for the part you need is essential for doing internet/eBay searches to locate these rare, no longer available parts. In many circumstances they can be found once you know the part number. This guide is essential for anyone who has any vintage Frigidaire Range.

RAW-3, RAW-4, RS-30-57, RS-38-57, RD-39-57, RDG-39-57, RI-39-57, RS-10-57, RS-15-57, RI-60-57, RI-70-57, RIG-70-57, RDS-25-57, RD-47-57, RDG-45-57.

Service manual includes wiring diagrams. Parts section shows all parts and part numbers. Having the manufacturers part number for the part you need is essential for doing internet/eBay searches to locate these rare, no longer available parts. In many circumstances they can be found once you know the part number. This guide is essential for anyone who has any vintage Frigidaire Range.

A Progress Report On Whirlpool
Unity of Purpose: An Introduction by Board Chairman Walter G Seeger
An Interview on Policy with President Elisha Gray II
Decentralization of the Manufacturing Operations
An Interview on Finances with Vice President of Finance Mason Smith
The 1957 Models of the Whirlpool Full Major Appliance Line
An Interview with Vice President of RCA Whirlpool Sales John Hurley
How the Whirlpool Organization Plan Works
Specialized Machines Make the Combination Washer-Dryer Perforated Wash Tub
Flexible Electrostatic System Applies Porcelain Enamel
Employee Relations In Action at the Marion Division
What Whirlpool Did to the Harvester Plant
Product Development Committees Coordinate Department Efforts
Design of the Month: RCA Whirlpool Imperial Refrigerator-Freezer
Appliance Service Is Put In A New Perspective

Whirlpool/Kenmore
GE/Hotpoint/JC Penny
Frigidaire/White Westinghouse
Speed Queen

Topics include:
Basic Maytag Automatic Washer Features
Comparison of Capacity & Water Usage
Washing Action Comparison
Cabinet Finish Comparison
Hinge Comparison
Service Access Comparison
Low Post Drive
Drive System Comparison
Hose Comparison
Drum Finish Comparison
Air Seal Comparison
Rear Drum Support Comparison
Front Drum Support Comparison
Idler Pulley Comparison
Belt Drive Comparison
Door Insulation Comparison
Heating Element
Air Flow Comparison

Also includes complete information on current models of the time with full specifications and control panel views.

Built-in Cooktops
Built-in Ovens
Electric Ranges
Drop-in Ranges
Gas Ranges
Range Hoods
Micro-Classic Microwave Range Combinations
Microwave Ovens
Side by Side Refrigerators
Top Freezer Refrigerators
Frostless Refrigerators-Freezers
Automatic Defrost Refrigerator-Freezers
Dishwashers
Garbage Disposers
Trash Compactor
Hot Water Sink Dispenser
Water Heaters
Coin-Operated Commercial Washers and Dryers
Automatic Washers and Dryers
Wood Burning Fireplaces
Central Heating Furnaces
Split System Heat Pumps
Wall Air-Conditioners
Central Vacuum Cleaner System

On The Cover:
Philco’s Six-Pac
Philco-Bendix Compact drycleaner is engineered for field assembly. A complete look into their Coin-Operated Drycleaning Units.

Featured Articles:
Drive to Tighten Regulations
FTC plans to survey interlocking company directorates .

An Editorial: The First Step?
Dealer group proposes warranty, guaranty definitions.

The Coin Op Industry Today
An industry appraisal by NALCC Pres. John Crouse.

Norge's Versatile Conveyors
Huge system boosts efficiency of Ft. Smith operation.

Arvin’s Wall-To-Wall Heater
Design of the Month: Operates from three positions.

New Heat Pump System
Friedrich eliminates “backwash” with one-way filter.

Norge's Dual-Cycle Drycleaner
Lightly soiled items may be cleaned in 38 min cycle.

Gas Appliance Research
Key topic of gas utilization conference April 16-18.

Monthly Features:
Letters
Meetings
News
Ways & Means
Supplier News
AM Notes
People
Appliance Shipments
New Products
Literature
What's New in Appliances
Advertisers
Random Harvest

Understanding Your Food Preparer,
Speed Control Guide,
Adjusting Beater To Bowl,
Care and Cleaning,
Helpful Hints,
Mixing Tips,
Recommended Recipes.

Sections include:

Important Safeguards,
Understanding Your Food Preparer,
Speed Control Guide,
Adjustments,
General Instructions-Kneading Bread Dough,
Bread Making Tips,
Kitchen Aid Attachments,
Recipes,
Should You Ever Need Service.